021 – The Secret to Staying Authentic, Sharing Your Story and Leading in the Sales Conversation From a Place of Vision, with Benjamin Tyler

Benjamin Tyler is the founder of Client Enrollment Academy and host of Sales for Coaches and Consultants podcast. As a speaker and coach, he shows coaches, consultants and service based businesses how to attract high quality leads and enroll them into their services to help them build successful businesses around their gifts and talents.

#PeakPerformers, Benjamin shares his awesome journey on #TheEntrepYou today! Click To Tweet

Show  Notes:

If there’s an exception to every rule, is there an exception to that rule?
I have no clue, you’ve already stomped me.
Tell us about your upbringing?

A defining moment in my life, I was 12 years old and I sat my mother down and just bawling and pleading for her to show me some sort of affection. She was obsessed with making my sister the Prom Queen by giving my sister the life that she never had and she didn’t have a lot of time to pay attention to me and when she didn’t do that after I asked for love and affection, I told myself I would never be hurt again.

That led me into a place where I became a perfectionist; I was a high achiever. I also closed myself off emotionally. The soul needs a companion, for me that was drugs and alcohol and gambling. I started taking ecstasy and cocaine by the time I was 16 years old.

How did you make the transition from where you were to where you are now?

From the point I was showering with the garden hose to where I finally said enough; I wanted to change my life and I finally took responsibility, I quickly excelled. Fast forward 2 years, I’m living in New York City, I’ve got a 6-figure job, stature, going places in my career; I’m living the Bachelor life in New York, dating 3 different women. My ego was higher than it ever was when I was on drugs.

One day I was sitting on the subway coming home after a long day and thought, ‘why am I still unhappy?” It was at that point I realized that I always wanted to share my voice to impact people with my message, speak and allow people to stand in their own greatness and feel like they are good enough to have what they wanted.  When I went off to New York, starting my personal development brand, I started as a Life Coach. I would get blank stares when I said that. I tried to lead with how great my life was and that I had all my stuff together but it wasn’t working and nobody wanted it. One day out of frustration I said, I’m going to go to this networking event and share my story.

I walked in and shared my issues with addiction and how I overcame them. I’m successful in my career but more importantly, I wanted other people to feel like they are good enough to have what they wanted in their life.  All of a sudden people were interested in what I was doing and I wasn’t just a life coach. I realized this is what people wanted from me and I founded the Client Enrollment Academy and I still lead with my story as I find that’s what people need these days.

You go on Facebook and everyone is tooting their own horn but people really care about not just the solution but who we are buying from. More people need to share the core of who they are not just in their struggles but in their greatness too.

How do you think we got there, thinking we have to put up a facade to get people to buy from us and why is our story so important?

I’ve gotten trapped into the ‘fake it till you make it’. A lot of the time when we take someone else’s mission, it’s not authentic to us because it is not who we are as a person. I did that when I started Client Enrollment Academy but it wasn’t working for my. My messaging is that we have a story and we want to impact the world, the money will come but that’s not the root of what I want to do. I want to share the message of my story instead of what everybody else is saying.

Our story is important because the decisions we make in this world are emotional. Our buying decision is emotional. Ninety percent of our buying decision is done emotionally. Too many people are trying to sell through their solutions and that’s rational space of ‘I don’t have money’, “I don’t have time’, ‘are you even qualified?’ ‘I’ve got to talk to my partner, etc. – the rational mind is filled with all those objections. If you’re trying to get clients from the rational place, you’re in one of the biggest battles in the world. Why not go and spend the time in the emotional space and inspire people by sharing who you are and where you came from. Look at the biggest speakers in the world, the biggest influencers in the world; the biggest movers and shakers, they are all great story tellers – they get people emotionally charged to take action in their life.

Why do people fear telling their story?

It’s challenging; I have a story that my mother doesn’t necessarily like to hear. I lead with only one way and that is sharing with authenticity. I want people to know who I am. I want to work with people that are going to become my friends. I want to work with people that are willing to become vulnerable with e and I need to lead the way so is my system of leading with my story going to work for everyone? It is not going to work for everyone, I understand that but my people are the ones that want to share their message with the world.

 What does it mean to stand in your authenticity?

It being able to share who you are; having a voice, have an opinion, an idea – to speak your truth. Whatever makes you feel real when you speak. So often people in the business world can’t say that they do.

How are you helping people to live their dreams?

I’m Founder of Client Enrollment Academy and what I do is I help people create their brands, stand in front as their businesses, stand in who they are as a person and having an authentic messaging whether it’s speaking or building an online presence, I help people leverage that and emotionally charge their audiences to want to work with them.

I help people attract their ideal clients and have sales conversations where it is authentic. I speed up the enrollment process for people through something that is natural, authentic to allow people to create the impact they want in the world. I work with Coaches, Trainers, Consultants by helping them create the growth in their business by doing it in a way that is true to them.

What is the underlying reasons why some Coaches fail?

It is consistency and understanding that you have to show up for world before it shows up for you. When you start your business, you’re not going to get that client in the first week. You’re not going to send out that one Facebook post and all of a sudden people are going to run to you. It is consistently showing up each and every day and finding a system that you feel in your heart will work and consistently showing up and pushing forward. If you keep doing that 1000 the world will start bending for you and you will see results. Too often, people give up way too quickly. Entrepreneurship is not easy, especially in the beginning. We look at the people we aspire to be – Gary V, Tony Robins, Brendon Burchard – you look at that person and you forget that most of them have been doing it for 25 years and you’ve been doing 1 or 2 years. You’ve got to keep going and keep pushing. You’ve got to have some patience.

How can we enjoy the sales process?

It starts with the mindset. We walk into a conversation in our world with an objective that we want, when you lead into a sales conversation with that kind of energy, it’s going to be very hard to close, because it’s a very ‘me-centred’ conversation. Instead, if you have a conversation where you are willing to serve somebody and focusing on that other person and getting into their world and figuring out what they need and building that rapport and that relationship, it becomes an authentic conversation.

Of course, we want to lead the conversation somewhere and we want to figure out their problems and we want to lead them to a solution to make that vision they have a reality but it really starts from the conversation in the beginning. Understanding that it’s not about me selling a product it’s about me going into a conversation and serving somebody so that I can help them.

In the book, SPIN Selling by Neil Rackman – it took 7.82 conversations to close a high-end sale and we as sales people we think we are supposed to get it in the first conversation and if we don’t get it in the first conversation, it’s like we loss. It’s continuing to have that conversation and not give up on that person.  very few people follow up with me when they try to have a sales conversation and I say now is not the right time. They gave up on me before I was ready for them.

Sales is about friendship.

Focus on their vision and the results that you can bring. It’s not about their problem, it’s about focusing on what they want to create. That’s where we want to position ourselves. That’s the 90% emotional place.

What do you want people to walk away with from your message?

I want people to realize that whatever is in their heart, to really do. Whatever that feeling is, that deep down that greatness inside of them that they can have it and that they deserve it.

Main Take-Aways:

  • Ninety percent of our buying decision is done emotionally.

  • We must be consistent – understand that the world doesn’t show up for you until you show up for it.

  • Focus on their vision and the results that you can bring.

RESOURCE TO PEAK YOUR PERFORMANCE

Grab this FREE Template to create stories that inspires action

 Connect with Benjamin Tyler

Twitter

Instagram

Facebook

Question of the Day:

What is your number 1 sales strategy? Do leave a comment below.

Please show some love to our Sponsors and Affiliates:

Bookophilia; Hostgator & Blubrry

Law of Attraction: Lessons Learned from Building my Blog and Business (That Apply to Anything)

I am so passionate about educating people about the law of attraction because learning about it changed my life dramatically. My experience has shown me over and over and over again, that by directing our focus on what we want, and away from what we don’t, we can let in more of the former and less of the latter.

By engaging in some self-reflection, teasing out the beliefs that weren’t serving me, and shifting them, I created a whole new reality. Like anybody else, I am on the proverbial journey and I’ll never be done. And for the most part I have made peace with that…I’m human just like the rest of ya.

As anyone who reads my blog regularly knows, I often share experiences from my own life to show how I apply this knowledge and how it has helped me. Like many other people, my ‘professional’ life is one area in which I put a lot of energy manifesting-wise.

It is an area that occupies a lot of my time and attention. It is an area where we have learned a bunch of ‘stuff’ that really doesn’t serve us well, and can bump heads with the wisdom of conscious creation.

So I wanted to share some insights that I think will be helpful for people, but not just for people concerned with their business. These lessons are applicable to anyone wanting to manifest anything, as the basic tenets of attraction are the same no matter the type of manifestation.

I started writing this and realized that I had gone to my usual post length and hadn’t even covered all the points so there will be a part two.

I hope you enjoy it.

DON’T LOOK TO OUTCOMES TO SEE IF THINGS ARE ‘WORKING’

Let’s face it…we don’t fully trust in this whole LOA thing, and this is true no matter how much we manifest to show us, in fact, there is something to it. When we are contending with a situation that still isn’t to our exact liking, there is that niggling fear that things may not work out. We haven’t totally stripped our conditioning away.

We really want that ‘proof’ our efforts are bearing fruit. We want to see movement. We want those results. We want feedback. We want validation.

And this tendency is understandable. But, at the core of this need, is a lack of trust in the process, a fear we won’t get what we want. Again, understandable to have this.

But while we may not be able to eliminate it completely, we do have to work on it.

I may be one of the few bloggers who doesn’t check their ‘stats.’ I have no idea how many people read my blog. I have no idea where my traffic is coming from. I don’t do any sort of ‘analysis.’ When I first had my blog, I did check this information.

And I didn’t like how it made me feel. I was basing how I felt on outside circumstances. When I had a lot of visitors, I felt good. When I didn’t, I felt badly. I wondered if my stats were ‘good’ or ‘bad’ for a new blogger, blah, blah, blah.

Knowing what I knew about the law of attraction, I realized this habit was detrimental…looking to the outside will always fuck with our energy. By looking to the outside, we lose touch with our inner voice that provides the most effective guidance and feedback of all. We diminish our power. We chip away at the positive momentum we have built through our ‘inner work.’ We forget the law of attraction is not ‘magic’ and most things don’t change immediately.

I knew that if I kept creating the content that I felt compelled to create, if I kept doing something that was making me feel good, which was writing the blog itself, I would get to where I wanted to be. I knew I would be led to inspired actions that would draw ‘my people’ to me. I knew it would lead to all sorts of opportunities that would allow people to find out about me.

I recently started my ebook series about the law of attraction. I have no idea how many books I have sold. When I get my first royalty check, I suppose I’ll get some clue. But, I don’t check the sales because ultimately it doesn’t matter.

It feels good to write them, and people will buy them. I haven’t set any sort of goal income-wise with the books, because I really can’t control that. And know why I can’t control that? Because there is nothing I can do to make people buy them.

Maybe it will turn out to be a really solid source of income, or maybe I was inspired to write them because somehow this will open up some other opportunity of which I can’t conceive in my mind right now. At first I checked to see if I got reviews, and they were all really good, but I don’t anymore.

Maybe people are leaving more positive ones, or there are people who are leaving negative ones ,because they don’t buy into the law of attraction, they don’t like my writing style or a dozen other reasons.

Naturally I want people to like them, and find them helpful, but again, can’t control that. If there are people who don’t like the books, so be it. In the grand scheme of things, it doesn’t matter.

While validation in the form of positive feedback is always nice, we can’t rely on that. If we feel good about what we are doing, or we know it is the right thing for us in the moment, that is all that matters.

Of course, we may get feedback that can be helpful for us, and taking it into consideration can be of some benefit. This is surely the case at times, but often this feedback isn’t helpful, it’s just someone else’s opinion and nothing more. You’ll know if there is something of use in there, and you can make the necessary adjustments to whatever it is you are doing.

Our energy is our point of creation, and as long as you are aligned with what you want, and are feeling good about getting it, you’re going to get there. The path may not look like you think it is supposed to, or the manifestations may not be the exact ones you have in mind, but you’ll get there. But I digress…

Don’t always be looking for the ‘proof’ you are on the right course. Don’t look for others to validate you, and tell you you’re doing good or you are ‘right.’

If you are aligned, you’ll certainly get that feedback, so don’t worry…we all like it, and need it sometimes, and it’s okay.

I ,like anyone else, enjoy the comments, and emails, from people saying they like my work and it is helping them. I enjoy my clients telling me our work together has helped change their life. But I know that ultimately I can’t always be on the lookout for that.

FOLLOW YOUR INTUITION AND FEELINGS

This is easier said than done, and we may not always succeed. The difficulty in doing this is one of the things that slows our manifestations down big-time, but it just is what it is. We weren’t encouraged to operate from this space, and we just won’t go full bore, simply because we now know more about the law of attraction, and how our feeling is our point of creation.

But when we do operate from this space, boy, does it feel good, and boy, do things come together nicely.

When I first started my blog, I read very little about blogging. It really didn’t interest me. This wasn’t from a space of feeling like I knew everything and had nothing to learn. It was more from a space of just doing things in a way that felt right to me.

I didn’t care about what words I should include in a title to pique interest, the different styles of blog posts, doing outlines or whatever. I just got an idea about a post and wrote it.

That’s not to say we should never seek out advice from others who are traveling a similar path or working towards a similar goal…there are times when it will be very helpful. Again, when that is something that will be helpful for us, we’ll know it.

But I didn’t feel lost or stuck in any way. I had a pretty good idea of what I wanted to do, and I just did it. My feelings let me know I was on the right track. And at times when I did feel stuck about certain things, I managed to attract the very information, that was perfect to help me.

While I was obviously writing my blog for other people to read, I wasn’t overly concerned with how other people might perceive the topics, my style or whatever. I was writing what felt good to me, and what was interesting to me.

My idea to write my ebook series came to me during a silent meditation retreat, and it felt so good and right. I was excited. And when I got back, I started writing the books. I don’t know how many I’ll write. I am really enjoying it and people seem to really like them.

One day after Ryan and I did an audio interview on my blog, I felt inspired to start a podcast, and I just did. I really enjoy doing it and people seem to really like them. Will I do them forever? Don’t know. Right now I like doing them and I can see myself continuing for the long-term. But who knows what will happen?

By doing things that make me feel good, I am aligning with the energy of what I want, and as we all know, that is the most important thing we can do to reach the goals we have set for ourselves, and manifest the things we think will make us happy.

There is a tendency to really overthink our inspirations. We consider the impact over the ‘long-term.’ We let our mind get in the way and start questioning and picking things apart. We try to see 50 steps ahead when we just can’t.

If you follow your feelings, you will always be led down the right path, and the next steps will be revealed. The next inspired actions will surface. What are you being led to do right now? Do your best to just stay in the now, and heed those nudges.

DO THINGS YOUR WAY AND BE YOURSELF

If you were to have a conversation with me in person, you would find I sound much like I do in my posts and podcasts. I am totally myself. I never considered what sort of ‘image’ I wanted to project when I started. Like anybody else in this world, there are people that will resonate with me, and people that may not, for one of a million reasons.

Let’s take my tendency to curse. This isn’t to purposely craft some ‘edgy’ persona or to provide any sort of shock value. I simply don’t censor myself if the next word to come out of my mouth, or that I want to type, happens to be such a word.

I think cursing can be a great way to emphasize a point or to inject some humor. It’s not excessive, and I don’t think it makes me sound ‘rough’ or unintelligent. I actually don’t curse all that much in my day-to-day life.

Now many people would say that’s a big fat no-no when it comes to blogging and podcasts, because you may offend people. And that’s true…some people may find it offensive. But I don’t give a fuck. Ha, see what I did there? That’s their problem, not mine. You can’t please everyone.

My authenticity is what allows me to help people as best I can, and share what I have learned in the most effective way. It is what makes what I do fun and what makes me enjoy it.

If I worried all the time about presenting myself in a certain way, or I suppressed who I was, not only would that totally stilt my creativity, it would be a huge manifesting block, because it’s really hard to get exactly what you want, when you won’t let yourself be who you really are.

Living authentically means getting comfortable with the idea not everyone will gel with you, that not everyone will ‘get’ you, that people will most definitely make all sorts of inaccurate assumptions about you. It also means getting comfortable with the idea not everyone may like you either.

One of the reasons we are so reluctant to be ourselves is fear of people not liking us or criticizing us. But the great thing is, once you get more comfortable being who you really are, there is less insecurity and doubt within to be mirrored back to you, in the form of people criticizing and judging.

Remember our interactions with people are a manifestations of our energy just like anything else.

These people either won’t come into your orbit at all, or they won’t feel compelled to say anything, and will just turn their attention elsewhere—there will be no nasty remarks, blog comments, emails or whatever.

The people who do gel with you, and do ‘get’ you will find you. These are the people you are more likely to start encountering in your daily life.

Being into personal growth, and the law of attraction in particular, often calls for making really big changes in our life. It may call for doing things in a way that is the polar opposite of what you may have been taught to do.

And this can lead to a lot of fear about not getting the results we want. We worry that truly being ourselves is not appropriate, given a particular goal, or will hinder us in some way. If the way we feel inclined to do things, is not the way we have been taught we ‘should’ do them, this causes a lot of discomfort, and we are reluctant to trust ourselves.

But that all stems from limiting beliefs that contain within them very strong ‘declarations’ of how things are, that are just not true;or are based on the experiences of other people who have decided things have to be done a certain way, and there is no viable alternative, and again, is just not true.

Again, our energy is our true point of creation, and when we are aligned with what we want, we will get it. We can do things our way and we can be ourselves. We don’t need to conform.

Just because other people have done things a certain way to get certain results, doesn’t mean that is the only way to get those results. The perfect clients, friends and romantic partners will find you, and totally vibe with how you are.

IN CLOSING…

I hope you enjoyed the post and found some helpful manifesting lessons within that are applicable to your current situation, no matter what area of life you are trying to improve. Have I applied this wisdom perfectly each and every time an opportunity to do so presented itself? Um…no.

But, I applied it enough to make really awesome changes in my life, and over time, it gets easier and easier to act in a way that is more ‘LOA-friendly,’ if you will.

There is certainly a learning curve with this whole conscious creation thing, but like I always like to remind you…thank God you don’t have to be ‘perfect’ to let in any of the good stuff.

YOUR TURN…

What did you think of the post? Anything in particular resonate with you? Have you found any of these lessons to be helpful in your own manifesting journey? Would tips would you offer? Looking forward to your comments as always.

 If you want to learn more about law of attraction, you can also find my Making Sense of the Law of Attraction series on Amazon. If you are a Kindle Unlimited member, they are free…sweet. And if you aren’t, no worries..they are super-cheap!

Kelli Cooper is a coach who specializes in the law of attraction. She concentrates on dispelling misconceptions about the teaching, and bridging the gap between the theory and reality of manifesting, two issues which she hopes helps people more easily tap into their innate powers of conscious creation. This teaching was a linchpin in changing her own life, and she has applied these principles with great success in her personal and professional life. Since 2011, she and her husband have been running their location-independent businesses from all over the world, calling all sorts of exotic locales home, from Thailand to Fiji. To learn more about her, her work and services, visit her site at https://www.livelifemadetoorder.com

020 – Top 3 Startup Mistakes to Avoid, Paying it Forward at Google Campus, & Using Similar Web to engage Your Audience, with Lior Degani

Lior Degani is the Co-founder of Swayy (Acquired by Similar Web). He mentors at Google Campus in Tel Aviv to startups with Growth and Go to Market strategy as part of the Google Launchpad program. He specializes in system engineering, growth hacking and data analysis, with over 10 years experience working in Telecom and Startup companies, as well as serving in the prestigious IDF unit 8200 – an elite intelligence unit which has spawned many successful Hi-Tech entrepreneurs over the years. He lives in Tel Aviv, Israel.

#PeakPerformers, Lior shares his start up journey on #TheEntrepYou today! Click To Tweet

Show  Notes:

Fun question for you…Would you rather be a giant rodent or a tiny elephant?

I would go with a giant rodent. I would rather be big among the people around me.

What is it like in Israel?

Israel is a tiny country in the middle east. The weather is amazing, very hot these days. Tel Aviv is a very vibrant city.

Tell us about the genesis of Swayy and what you do?

Around 5 years ago we had several ideas for startups. We’ve tried to build a start up around business networking (like a mobile App). We basically make every mistake that any start up can. There is no single mistake that you shouldn’t do in the start-up play book that we didn’t make.

It took us a long time to understand all the mistake that we made. We spent about 1 year doing nothing at all – spent a lot of money and our time. Luckily, we got to join a startup accelerator in Tel Aviv. A lot of people think our idea was stupid, so did we.

We started off our journey with no idea, just us, three entrepreneurs. Because we had no idea and we were part of an accelerator, we wanted to take advantage of it. Every day we had a different idea. Throughout those ideas, we tested them every few weeks. We tried different things, some of them were pretty useful and successful on a small scale. We believed in marketing back then until now. We took the challenge to build a tool for ourselves that would help us understand what our community of Facebook, Twitter, LinkedIn are engaging with and how can we serve them.

It was kind of a discovery of concept for business purposes for social media marketing. While building it we figured out it was actually a very good idea. We got great feedback for it, we decided to ditch every other idea that we have and launch Swayy.

This was to analyze your social profile, looking at interaction and engagement that your followers are doing on your post and provide more relevant content for you to engage with them accordingly. We launched it in September 2013.

Give us an example of how to use the app that you have created?

It crawls through all your posts and engagement on a semantic level. For example, if you are fashion business and you share lots of content on social media, we are able to share specific articles about shoes or Paris or Jewelry, more relevant to your specific audience and generate more engagement.

What were some of the mistakes that you made in the startup phase?

I’ll give you three:

1. We didn’t share our idea with anyone – maybe we were afraid anyone would steal our idea. We did this for a year. You should never be afraid of sharing your idea. An idea in and of itself means nothing. It’s about the execution, it’s about the people behind the idea. Even if someone thinks your idea is great and are going to do it themselves, if you believe in yourself you will do it better.

2. We were looking to raise money from VCs and Angels but we decided to spend on our own and quit our jobs. Although it seems like a great thing to do because it means that you believe in your start up, that’s wrong because you shouldn’t spend money on your start up because it really gives you no other option to live. It makes you more stressful and dependent. It makes your lifespan shorter. You cannot always spend time on your startup because you’re always worried about money. From a financial perspective, when you’re spending money from your own pocket, there is no end to it. There is no budget.

3. We wanted to build the best and most comprehensive product that the world has ever seen which is completely against any idea of lean start up. When we started, it wasn’t there yet where everyone knows about Minimum Viable Product (MVP). We just thought that if a product is not good enough, no-one would use it so we would rather build the best product we can, which is against any common sense. When you try out something simple, the basic, the core of your product, you collect feedback from your users, you see if you can even get users. Why would you spend so much time building the best future if no one would use it? We built a super complicated and probably useless product which took us more time and more money.

Similar Web acquired Swayy, tell us about that?

After starting Swayy in 2013, we got some great reaction from the media, from users and investors. Initially it was amazing for us. After many years of our work without any results, we were able to get some interest. Obviously, they were challenges and we didn’t grow to be the biggest company in the world but made small steps of improvements every couple of months, which is important.

We played in a content discovery world and within the social media analytics world. This raised interest from several companies. We had the honour to talk with huge companies around the world about collaboration or maybe finding other ways to work together. Around a year or so, we had the opportunity to learn from another company and to grow personally. It wasn’t easy to decide to stop what you’re building every day and join a different company with a different cause from what you were doing specifically.

We found an amazing partner with Similar Web. The opportunity was amazing for us. We were looking at several directions, but sometimes come an opportunity when you feel it’s a perfect fit and we really did find an amazing home to help us improve in every aspect. It has already been two years since and it has been super successful for us how we have merged into the organization the way we did.

Similar Web does market intelligence so we measure everything that is happening in the digital world – whatever visitor goes to any traffic and where the traffic is coming from and how people are reacting on a certain website and provide you with all the knowledge you need to improve your marketing strategy or generally how to increase your market share. This huge vision that the company has was appealing to us in the beginning and it is appealing to us today. We really found an interesting home to be at.

 Paying it forward, mentoring at Google Campus – what is the role of campus and your involvement?

There are several campuses around the world that hosts different initiatives, different events – mostly free for the startup community as Google is super supportive (of startups). One of these initiatives is the Google Launch Pad programme where they bring in for an intensive week of training and mentorship, startups from different programmes in Tel Aviv and every day is about specific topics such as pitching, fund-raising, etc., like a speed-dating scenario.

I specifically participate in the marketing day and my co-founder from Swayy is participating in the product day. You meet amazing startups at different stages. There is nothing better than starting your company and living your dream. I’m lucky enough to participate in several start up programmes and other accelerators.

When I just joined the start-up accelerator in Tel Aviv, we had no idea what to do but we had mentors. Some of them that we met there are good friends to this day. It is impossible to succeed without learning from other people who had made those mistakes before to help you prevent those mistakes. I’m trying to pay to forward. When you are growing in the startup community, you’re interested, it’s fun, it’s exciting and you always meet startups. I had the opportunity to mentor startups for longer period along their journey like 3 or 4 months.

What is the startup landscape in Tel Aviv?

The majority of startups I meet won’t even reach any initial stage of investment where they can get to next step of building and marketing their product. The ones that pass this stage keep their startup for 2 or 3 years maximum before they fail – it sounds harsh but this is start up life, you go for a journey, only few succeed.

Luckily, we were acquired by Similar Web. We wanted to build a big company on our own which we couldn’t do. Every startup has their own journey. The numbers are not in your favour. Most entrepreneurs I know that are successful today have failed before. I’m not familiar with anyone that did it on their first try. Maybe there is but I haven’t met anyone.   Failing in a start in a startup is part of the process.

What is the number one reason for failure?

Losing focus. We lost focus several times because there are different things that you hear when you meet people. That is why you need to be able to able to make the distinction between feedback and noise.  Never lose focus.

Main Take-Aways:

  1. Never be afraid of sharing your idea, it’s the execution that makes the difference.

  2. We need others in order to succeed at starting a business.

  3. As a startup, you must be able to make the distinction between feedback and noise.

Connect with Lior Degani

Twitter

Instagram

Facebook

Question of the Day:

What lesson have you learnt in your life that you believe could change someone else’s life? Do leave a comment below.

Please show some love to our Sponsors and Affiliates:

Bookophilia; Hostgator & Blubrry