Membership Sites: Creating the Alternative Online You

There are a lot of people, maybe even you, that have worked hard building their speaking, training, consulting, coaching business.  You’re at a point where you’re making good money.  Better yet, you start your day off energized looking forward to all you have to do.

After years establishing the business, you are the recognized expert.  You are satisfied that you have transformed your expertise into what is now a REAL business.

What is your problem now?

It’s that you’ve done too good a job filling your role as the highly-valued face of the business.  Removing you from the business is like removing someone’s liver.  Your business dies.  You’re the one people request.  You’re the one people see.  You’re the brand people want.

You have to plan a way to detach yourself from this critical role.  Otherwise, your business, which is doing fine now, leads to a dead end.  You can’t ever take paid time off.  You can’t sell the business.  It’s worthless.  Paid retirement is not an option.

You’ve considered the obvious option which is to recruit, hire, train and groom a successor.  You know it’s more than just finding someone who’s qualified.  It’s the time-consuming training.  It’s the re-branding work so everyone looks to them instead of you.  It’s introducing them as the new front person of your business. I’m sure you can see how risky an option this becomes.

Here’s an option to consider.  What if instead of looking for someone to replace you, you replace yourself with an Online You.  What if you deliver your in-person presentations, your training, and your coaching via an online e-learning, coaching, consulting platform.

  • You continue in your role as face of the business.
  • Your business offers the same expert service you offer now.
  • You extend your business with online offerings that eventually replace you.

A HUGE benefit of this approach is you do NOT change how you attract customers and sell.  You are selling them the same thing that makes you valuable today.  What changes is the medium

That medium is a membership website.  It’s a website, but it can only be accessed by members with login credentials.  You control who’s allowed or not allowed in.

Let’s go over what this Online You site contains.  Let’s cover what content you can publish so you consider the possibilities.

#1 – Online Courses

If what you do is educate, train and coach, your membership site publishes your programs as an e-learning course.  You make learning materials available there.

It can be a course covering any of your current speaking, coaching or training topics.  There are best practices for converting in-person presentations into an online course.  It’s too long to cover here, but I do cover it in my www.ThePerfectOnlineYou.com e-course if you’re interested. The point is, this Online You is another way for your audience to get to the information you deliver in person.

#2 – Publishing Timely Industry Updates

Many people make a living sharing information updates with their audience.  They are the expert and their clients pay them for these updates on a specific topic.  Think of someone that updates stock traders on trends in a specific area of the market.

Before membership sites, you might have sent these out as email updates or email newsletters. A membership site is a better option.  Not only is it harder for members to share your content with others, but it enables you to easily update content and quickly correct mistakes.

#3 – Offering Office Hours

Courses and updates like I just describe work well.  You can enhance those by packaging “Office Hours” along with them.  Remember when your college professors made themselves available set times of the week.  You do the same.

You publish the times and use a private conference line that only members can get access.  You show up at the announced times and allow members to ask you questions. It requires very little prep time and all your members see you as accessible.

I highly recommend recording these calls. Then you publish them on the membership site in an archive.  That makes them available for those that could not attend live and provide them as searchable content for all your members.

#4 – Building an Online Community

Building an online community provides members with lots of benefits.  A big one people over look offers benefits that complement office hours.  If a member has issues, they can certainly wait for your next office hours’ session.  Alternatively, they can pose the question to you via a community forum.   You can of course answer the question, but what often happens is others chime in and answer for you.  The Entrepreneurial You Facebook Group provides a great example.

Many membership site owners that provide forums have members stick around longer (paying monthly membership fees longer) because they want to stay connected with their peers in the group. They see the relationships with other members as a benefit you provided to them.

#5 –  Providing a Connector Service

If members are coming to you as the expert, they will likely come to you for guidance in the general area where you practice.  Why not provide a resource section with recommendations and assets your members want?

For example, my team and I build membership sites.  Many people ask us to recommend copywriters, search engine experts, etc.   Providing these resources for your members on the site can be a real benefit.

There are so many other things you can add to your membership site.  It’s all a matter of making what you offer today available to your followers and replace what you do today in-person with an alternative – the Online You.

Hope this helps!

Jorge Lazaro Diaz is a speaker, blogger, content marketer, Infusionsoft consultant, and e-learning membership site builder. He and his team at Larry Jacob Internet Marketing (www.LarryJacob.com) specialize in e-learning membership sites and work with business owners to showcase their expertise and grow sales. Visit www.TheProfitableOnlineYou.com and take his FREE e-course on transforming your expertise into profitable an online programs.

028 – Find Your Amazing, 5 Steps to Transform Your Life, with Meiyoko Taylor

Meiyoko Taylor is a Certified Master Life Coach, NLP Practioner, Emotional Mastery Expert who works with the best and brightest in the leadership development field. The author of the best-selling book, Find Your AMAZING! 5 Steps To Transforming Your Life, his action-based focus and down to earth conversational style of coaching has drawn support from people around the globe. Over the past 15 years, he has worked with corporate professionals, CEOs, entertainers, public figures, industry leaders, students, and entrepreneurs guiding them toward self-improvement

Meiyoko shares how to find your amazing on #TheEntrepYou today! @meiyokotaylor Click To Tweet

Show  Notes:

Here’s a fun question for you…If you could read one person’s mind, whose would it be?

That would be Richard Branson. I would like to see what comes out of his mind if I ask him a few questions

What does it mean to find your amazing?

Being born on this earth is a miracle in and of itself. I am firm believer that everybody has unique gifts, skills or capabilities that can lead them to a path of greatness. These are things only you can do the way that you do them. They are unique to each and every individual.  I stress that because that is what being amazing is all about; it is what finding your amazing means. Find that gift and talent that separate you and allow your light to shine as you add value to the world.

Your book, 5 Steps to Transform Your Life, what can I do now to make that change?

Step 1: You have to know who you are and what you want, really having a level of self-awareness. When I was in a 9-5 that I hated and in a bad relationship for 7 years I had to look at myself and say, I don’t even recognize myself anymore. I was so out of alignment with my passion and purpose. I had to make a decision at that point of my life. The big thing is to become very self-aware. You have to realize what situation you are in currently in your life. From that, you can start to craft a vision of where it is you want to go, what it is you are passionate about, what particular skills do you have.

You have to have a mission. A vision and a mission are actually quite different. A vision is something you can see, touch, taste, smell without even actually having it happen yet. You want your vision to be so specifically clear to you as if it’s already happened or is happening.

The mission is the consistent action that is going to get you to your vision. Everything I do in my personal development goes toward my particular mission.

Step 2: Whatever you believe, you will receive. This is about your belief system. Most people don’t know that what you believe internally has to match your external goals. For example, if you are an entrepreneur and you want to make 6-figure income, your external goal – the 6-figure income, has to match your internal belief system. You will never make more than a 6-figure income if your internal belief is ‘I’m only worth $3,000’ or I’ll never make that type of money, or I’m not smart enough or I have these flaws’.

Our belief system is where it all starts. Success is created from the inside out. It has to come from within and then see the actions and external benefits manifest in your life once your belief system is right.

Step 3: Develop a winning attitude. Habitude is a phrase I’ve adapted which means the dynamics of a habit. You have triggers, behaviours and rewards. You need to know what your triggers are. We are always developing habits. We are creatures of habit. Sitting on your butt doing nothing is a habit. We need to develop the right habit.

Every habit starts with a trigger so you need to find what that trigger is; what is setting that behaviour off? What environment, what people, thing, food, whatever it is. That is driving you.

After the trigger comes the behaviour. The behaviour is the actual action that you are taking because of this habit that has been set off by this trigger. This leads to the reward.

When you think about what you are doing on a daily basis, think about the triggers, behaviour and the reward that you are getting. If all those things don’t serve your purpose, your passion and what you are trying to do, then you need to change that habit.

Step 4: Find your amazing – that gift, skill and talent that separate you from others and make you unique.  It is those things that you are born with that make you extraordinary. How do you sharpen the gift, how do you use them? How do you get attached to the right resources and add value to other people?

Step 5: Be present, be aware. Planning for the future is good but you have to be present and be aware. You can’t really plan for the future if your current activity is not going to promote the future that you desire. You have to be aware of your habits, emotions, how focused you are. Knowing your strengths and weaknesses is important. Delegate your weakness and focus on your strengths. Worker harder at what you are best at. These are things that you really need to do.

Live every day as if it is the last and give value to the world.  Don’t get caught up too much on the future. You want to enjoy every day, every moment. You are going to have ups and downs. You are going to have great successes and you are going to have failure.  Being present allows you to learn from them and continue to develop.

What is one actionable thing that our community can do right now towards achieving their vision?

I’m challenging everyone right now – think about something that you should be doing this week, or a month, a year from now or whatever the time frame. If you did that thing right now it would dramatically change your life or put you on course to the level of success about. Think about that one thing that you are allowing fear to keep you from doing, that one thing if you knew there is no possibility for failure – and just do it.

Main Take-Aways:

  • Every habit starts with a trigger so you need to find what that trigger is.

  • Planning for the future is good but you have to be present and be aware.

  • Delegate your weakness and focus on your strengths. Worker harder at what you are best at.

RESOURCE TO PEAK YOUR PERFORMANCE 

Find Your Amazing, 5 Steps to Transforming Your Life

http://www.meiyokotaylor.com/

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