030 – Enabling Inclusion & Diversity Within the Workplace, with Maureen Berkner-Boyt

Maureen Berkner-Boyt is the Founder of The Moxie Exchange Movement, a training and mentoring organization for companies who want to develop, promote and retain women and create inclusive workplaces. She’s been an advisor and executive coach to CEOs of the United States fastest growing companies, has held leadership positions in several large corporations and is the founder of 5 successful businesses (and counting!).

She’s the author of a 5-book series, Rock Your Moxie: Power Moves for Women Leading the Way, hosts the monthly online workshop and podcast Rock Your Moxie, and has created a series of micro-learning courses for women.

#PeakPerformers, Maureen shares on #diversity & #inclusion on #TheEntrepYou today! @MoMoxie Click To Tweet

Show  Notes:

Here’s a fun question for you…If you were to be an animal for one day, what would you be and why?

Maureen and I talked about diversity and including women in more top roles within the organization.

Some of the questions I asked Maureen:

What’s stopping women from making it into leadership roles?

Why do most diversity programs fail?

What’s the big deal about unconscious bias?

How can women take control of their careers and thrive in business & life?

How can we hack our biased brains?

Main Take-Aways:

  • It is possible to make significant changes in diversity to benefit women.

  • We must take active steps to address our unconscious bias.

  • Women must start feeling comfortable with taking on older men as sponsors.

RESOURCE TO PEAK YOUR PERFORMANCE

Several FREE downloads

moxieexchange.com/the-goods

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029 – The Power of Starting Small to Live Big and Achieve the Things YOU Want in Life, with Betsy Pake

Betsy Pake is an award-winning business achiever, competitive weight lifter and life strategist who hosts the popular podcast The Art of Living Big. She’s the author of the best-selling book, Become A Nutrition Ninja and just released Start Small Live Big. Her mission is to help inspire others to thrive through change by Starting Small. She loves a good tailgate, the smell of the ocean and relaxing with a good book!

#PeakPerformers, Betsy shares her story on #TheEntrepYou today! @betsypake Click To Tweet

Show  Notes:

Betsy and I started things off on the lighter side. I asked her, if you could visit any planet, which one would you choose and why? She retorted, “I have a travel bug. I would visit planet Earth in many more ways than I already have.”

Here are some of the things we discussed:

  • What’s the one thing preventing people from living their goal?
  • How can we be clear about our vision?
  • How did you discover the philosophy of start small live big that you now live by?
  • What is the CHASE framework?
  • How can someone find more joy when their life isn’t where they want to be?
  • What do you want readers of Start Small Live Big to walk away with?

Main Take-Aways:

  • It doesn’t take much motivation to start small and have big results.
  • True success is inward – it brings joy and hapiness.
  • We can retrain our brains to bring us back to the source within ourselves.

RESOURCE TO PEAK YOUR PERFORMANCE

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The Entrepreneurial You on International Podcast Day 2017

Heneka Watkis-Porter is a serial-entrepreneur, cultural ambassador, sociologist, author, speaker, fashion designer and podcaster. She wakes up every day with a grateful heart as she lives her purpose of “life transformation through inspiration”. She is the leading lady behind Patwa Culcha International, the company that owns the authentic Jamaica clothing brand, Patwa Apparel. The Entrepreneurial You is a podcast for passionate and dedicated Caribbean entrepreneurs seeking inspiration. Each week a global high impact entrepreneur is featured to motivate and inspire our community of #PeakPerformers.

September 30 is #InternationalPodcastDay and @theentrepyou is celebrating @internationalpodcastday Click To Tweet

Show  Notes:

International Podcast Day™ is September 30th and is an international celebration of the power of podcasts!

Here are some of the things Heneka spoke about:

  • Devastation caused by Hurricanes Irma & Maria
  • Crowdfunding effort to help victims
  • Observing International Podcast Day
  • Heneka’s podcasting journey
  • The Entrepreneurial You Virtual Conference & Expo
  • IPD Jamaican Meet Up

Main Take-Aways:

  • Podcasting is a great way to network and build your business.

  • A Podcast is relatively easy to set up.

  • Building your brand is easier with a podcast.

RESOURCE TO PEAK YOUR PERFORMANCE 

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Membership Sites: Creating the Alternative Online You

There are a lot of people, maybe even you, that have worked hard building their speaking, training, consulting, coaching business.  You’re at a point where you’re making good money.  Better yet, you start your day off energized looking forward to all you have to do.

After years establishing the business, you are the recognized expert.  You are satisfied that you have transformed your expertise into what is now a REAL business.

What is your problem now?

It’s that you’ve done too good a job filling your role as the highly-valued face of the business.  Removing you from the business is like removing someone’s liver.  Your business dies.  You’re the one people request.  You’re the one people see.  You’re the brand people want.

You have to plan a way to detach yourself from this critical role.  Otherwise, your business, which is doing fine now, leads to a dead end.  You can’t ever take paid time off.  You can’t sell the business.  It’s worthless.  Paid retirement is not an option.

You’ve considered the obvious option which is to recruit, hire, train and groom a successor.  You know it’s more than just finding someone who’s qualified.  It’s the time-consuming training.  It’s the re-branding work so everyone looks to them instead of you.  It’s introducing them as the new front person of your business. I’m sure you can see how risky an option this becomes.

Here’s an option to consider.  What if instead of looking for someone to replace you, you replace yourself with an Online You.  What if you deliver your in-person presentations, your training, and your coaching via an online e-learning, coaching, consulting platform.

  • You continue in your role as face of the business.
  • Your business offers the same expert service you offer now.
  • You extend your business with online offerings that eventually replace you.

A HUGE benefit of this approach is you do NOT change how you attract customers and sell.  You are selling them the same thing that makes you valuable today.  What changes is the medium

That medium is a membership website.  It’s a website, but it can only be accessed by members with login credentials.  You control who’s allowed or not allowed in.

Let’s go over what this Online You site contains.  Let’s cover what content you can publish so you consider the possibilities.

#1 – Online Courses

If what you do is educate, train and coach, your membership site publishes your programs as an e-learning course.  You make learning materials available there.

It can be a course covering any of your current speaking, coaching or training topics.  There are best practices for converting in-person presentations into an online course.  It’s too long to cover here, but I do cover it in my www.ThePerfectOnlineYou.com e-course if you’re interested. The point is, this Online You is another way for your audience to get to the information you deliver in person.

#2 – Publishing Timely Industry Updates

Many people make a living sharing information updates with their audience.  They are the expert and their clients pay them for these updates on a specific topic.  Think of someone that updates stock traders on trends in a specific area of the market.

Before membership sites, you might have sent these out as email updates or email newsletters. A membership site is a better option.  Not only is it harder for members to share your content with others, but it enables you to easily update content and quickly correct mistakes.

#3 – Offering Office Hours

Courses and updates like I just describe work well.  You can enhance those by packaging “Office Hours” along with them.  Remember when your college professors made themselves available set times of the week.  You do the same.

You publish the times and use a private conference line that only members can get access.  You show up at the announced times and allow members to ask you questions. It requires very little prep time and all your members see you as accessible.

I highly recommend recording these calls. Then you publish them on the membership site in an archive.  That makes them available for those that could not attend live and provide them as searchable content for all your members.

#4 – Building an Online Community

Building an online community provides members with lots of benefits.  A big one people over look offers benefits that complement office hours.  If a member has issues, they can certainly wait for your next office hours’ session.  Alternatively, they can pose the question to you via a community forum.   You can of course answer the question, but what often happens is others chime in and answer for you.  The Entrepreneurial You Facebook Group provides a great example.

Many membership site owners that provide forums have members stick around longer (paying monthly membership fees longer) because they want to stay connected with their peers in the group. They see the relationships with other members as a benefit you provided to them.

#5 –  Providing a Connector Service

If members are coming to you as the expert, they will likely come to you for guidance in the general area where you practice.  Why not provide a resource section with recommendations and assets your members want?

For example, my team and I build membership sites.  Many people ask us to recommend copywriters, search engine experts, etc.   Providing these resources for your members on the site can be a real benefit.

There are so many other things you can add to your membership site.  It’s all a matter of making what you offer today available to your followers and replace what you do today in-person with an alternative – the Online You.

Hope this helps!

Jorge Lazaro Diaz is a speaker, blogger, content marketer, Infusionsoft consultant, and e-learning membership site builder. He and his team at Larry Jacob Internet Marketing (www.LarryJacob.com) specialize in e-learning membership sites and work with business owners to showcase their expertise and grow sales. Visit www.TheProfitableOnlineYou.com and take his FREE e-course on transforming your expertise into profitable an online programs.

028 – Find Your Amazing, 5 Steps to Transform Your Life, with Meiyoko Taylor

Meiyoko Taylor is a Certified Master Life Coach, NLP Practioner, Emotional Mastery Expert who works with the best and brightest in the leadership development field. The author of the best-selling book, Find Your AMAZING! 5 Steps To Transforming Your Life, his action-based focus and down to earth conversational style of coaching has drawn support from people around the globe. Over the past 15 years, he has worked with corporate professionals, CEOs, entertainers, public figures, industry leaders, students, and entrepreneurs guiding them toward self-improvement

Meiyoko shares how to find your amazing on #TheEntrepYou today! @meiyokotaylor Click To Tweet

Show  Notes:

Here’s a fun question for you…If you could read one person’s mind, whose would it be?

That would be Richard Branson. I would like to see what comes out of his mind if I ask him a few questions

What does it mean to find your amazing?

Being born on this earth is a miracle in and of itself. I am firm believer that everybody has unique gifts, skills or capabilities that can lead them to a path of greatness. These are things only you can do the way that you do them. They are unique to each and every individual.  I stress that because that is what being amazing is all about; it is what finding your amazing means. Find that gift and talent that separate you and allow your light to shine as you add value to the world.

Your book, 5 Steps to Transform Your Life, what can I do now to make that change?

Step 1: You have to know who you are and what you want, really having a level of self-awareness. When I was in a 9-5 that I hated and in a bad relationship for 7 years I had to look at myself and say, I don’t even recognize myself anymore. I was so out of alignment with my passion and purpose. I had to make a decision at that point of my life. The big thing is to become very self-aware. You have to realize what situation you are in currently in your life. From that, you can start to craft a vision of where it is you want to go, what it is you are passionate about, what particular skills do you have.

You have to have a mission. A vision and a mission are actually quite different. A vision is something you can see, touch, taste, smell without even actually having it happen yet. You want your vision to be so specifically clear to you as if it’s already happened or is happening.

The mission is the consistent action that is going to get you to your vision. Everything I do in my personal development goes toward my particular mission.

Step 2: Whatever you believe, you will receive. This is about your belief system. Most people don’t know that what you believe internally has to match your external goals. For example, if you are an entrepreneur and you want to make 6-figure income, your external goal – the 6-figure income, has to match your internal belief system. You will never make more than a 6-figure income if your internal belief is ‘I’m only worth $3,000’ or I’ll never make that type of money, or I’m not smart enough or I have these flaws’.

Our belief system is where it all starts. Success is created from the inside out. It has to come from within and then see the actions and external benefits manifest in your life once your belief system is right.

Step 3: Develop a winning attitude. Habitude is a phrase I’ve adapted which means the dynamics of a habit. You have triggers, behaviours and rewards. You need to know what your triggers are. We are always developing habits. We are creatures of habit. Sitting on your butt doing nothing is a habit. We need to develop the right habit.

Every habit starts with a trigger so you need to find what that trigger is; what is setting that behaviour off? What environment, what people, thing, food, whatever it is. That is driving you.

After the trigger comes the behaviour. The behaviour is the actual action that you are taking because of this habit that has been set off by this trigger. This leads to the reward.

When you think about what you are doing on a daily basis, think about the triggers, behaviour and the reward that you are getting. If all those things don’t serve your purpose, your passion and what you are trying to do, then you need to change that habit.

Step 4: Find your amazing – that gift, skill and talent that separate you from others and make you unique.  It is those things that you are born with that make you extraordinary. How do you sharpen the gift, how do you use them? How do you get attached to the right resources and add value to other people?

Step 5: Be present, be aware. Planning for the future is good but you have to be present and be aware. You can’t really plan for the future if your current activity is not going to promote the future that you desire. You have to be aware of your habits, emotions, how focused you are. Knowing your strengths and weaknesses is important. Delegate your weakness and focus on your strengths. Worker harder at what you are best at. These are things that you really need to do.

Live every day as if it is the last and give value to the world.  Don’t get caught up too much on the future. You want to enjoy every day, every moment. You are going to have ups and downs. You are going to have great successes and you are going to have failure.  Being present allows you to learn from them and continue to develop.

What is one actionable thing that our community can do right now towards achieving their vision?

I’m challenging everyone right now – think about something that you should be doing this week, or a month, a year from now or whatever the time frame. If you did that thing right now it would dramatically change your life or put you on course to the level of success about. Think about that one thing that you are allowing fear to keep you from doing, that one thing if you knew there is no possibility for failure – and just do it.

Main Take-Aways:

  • Every habit starts with a trigger so you need to find what that trigger is.

  • Planning for the future is good but you have to be present and be aware.

  • Delegate your weakness and focus on your strengths. Worker harder at what you are best at.

RESOURCE TO PEAK YOUR PERFORMANCE 

Find Your Amazing, 5 Steps to Transforming Your Life

http://www.meiyokotaylor.com/

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027 – Dealing With the Voices Within, Knowing When to Pivot and Creating the Invisible Organization, with Mitch Russo

Mitch Russo Co-founded Timeslips Corp in 1985, which grew to become the largest time tracking Software Company in the world. In 1994, Timeslips Corp was sold to Sage, plc. While at Sage, he went on to run all of Sage U.S. as Chief Operating Officer, a division with 300 people with a market cap in excess of $100M.

He was nominated for Inc. Magazine’s “Entrepreneur of the Year” on two separate occasions, 1989 and 1991 and Won “Best Entrepreneur” in 1989, from a pool of 4,000 other nominees by The National Association of Legal Vendors. TODAY he helps his clients build recurring revenue streams by using “certification.

#PeakPerformers, Mitch talks pivoting on #TheEntrepYou today! Click To Tweet

Show  Notes:

Here’s a fun question for you…If you could go back in time with whom would you like to spend a day with?

Steve Jobs. That’s my favourite person in the world. Elon Musk is one too but Steve Jobs, I think he did the impossible, I think he did it as a person who came into this world with both gifts and deficits. He overcame them and found a way to build something amazing.

What stops most entrepreneurs from breaking through and being successful?

Entrepreneurs who break through appears to be overnight successes. I think most people don’t realize how hard it is to find something of value, find a way to present it to others and also find a way to begin selling it successfully. Entrepreneurship is a journey and it’s never a single action or a single thing. It’s a process, a journey and it requires many different discipline. That’s why I love entrepreneurship so much. I believe it is one of the most creative ways to challenge yourself, to build wealth and to build community.

What is success for you?

It is different for different people. It can money, like what a lot of persons think of. But success can also be satisfaction, the joy of doing the work you love.

What do you say to those who are fearful of succeeding, fearful of criticism/ fearful of attention?

Criticism is strongest from inside. Most of what people are listening to is that voice that’s inside. For many people that voice tells them that they are not smart enough, that they are not good enough. It’s the ability to fight that back, the ability to recognize that is part of human nature protection system and overcome it and understanding that it is not protecting us at all. It is the same mechanism designed to keep us safe in the jungle. It is not the mechanism today that is valuable. The best thing to do is to try and overcome those feelings and if everybody else has comments like that, like you, you simply disregard them because they are simply not valid.

Was there ever a point you had to face your own demon of fear?

Yes. It comes up to this day. Facing one’s demo is a big category. To me what demons are is those tiny little voices that say, “oh no you can’t do that”, or ‘you’re not good enough or there are smarter people in the world that you, why do you think you can go off do that that. Those are the demons that haunt too many of us. In an entrepreneurial life when you’re mostly alone or working with a small team, that’s when the demons get to speak the loudest. I think it is our job as entrepreneurs to overcome those feelings and those voices and instead focus only on outcomes.

What was starting, running and then selling your successful company like?

I think, like many good ideas, that materialize in this world, that idea did not start as the idea that materialize. It started as a different idea. It (the software company) started as an idea to keep track of time so I could deduct my computer from my taxes. Back then, computers were thought of as toys by the IRS. My partner and I agreed that this was good idea and we built an entire to keep track of time to make sure we could deduct them from our taxes. Just about the time we quit our jobs and ready to launch, the IRS relaxed their ruling on that very thing. Without any notice, we found ourselves with a completely useless product. What we had to do, was to decide whether we wanted to abandon that project or find a different way to repurpose it if there was one. We realized that our tool, which was great at keeping track of time can be used more effectively than we had originally thought to keep track of clients’ time so they could later bill it as services. That became the basis of Time Slips Corporation. Our creation of time and billing software, it later became the number 1 product for lawyers and accountants to keep track of their time and bill it.

How would you encourage entrepreneurs at a pivotal point not to give up?

Fred Smith invented FedEx. What is interesting is that the initial concept for FedEx or previously Federal Express was to find a way to cut down on the amount of time it takes to process cheques. It used to take 7 days to process a cheque in the US. Fred thought it was too long. He had an idea to process the cheques in air and when the plane lands he would distribute them to the banks. It would take the processing time down form 7 days to 1 day. It was a brilliant idea except he didn’t take the weight of the equipment to process the cheques into account. It was too heavy to load onto planes and to power and process. He had to pivot. What ended up being the most important element of this idea was having central hubs where you can re-distribute the content of planes and get it out to destinations. That became the brilliance of FedEx. There is a brilliant story of how FedEx started with a wedding dress and how they began with their first customer who needed to get a wedding dress across the country in 24 hours. That became the beginning and they ramp up between 1 or 2 packages a day to now over 15 million packages a day.

I have a saying, you never actually fail until you give up. I think a lot of people give up too soon. I think a lot of people give up because they’ve tried hard and it didn’t work and they call it a failure. Instead of quitting, take a pivot and call it something else and if that doesn’t work think of trying something else and see what the market is telling you. That is the best way of handling the idea of not initially being successful.

How different is Tony Robins in everyday life versus his onstage persona?

Tony is one of the most genuine, most real people I have ever known. He is probably in a sense, the reason why many, many people are successful in this world. When you hear Tony on stage, he’s loud of course, he’s performing. When you meet him offstage and spend time with him, he is the ultimate person who is curious, a person who is focused on you. When I first got involved with Tony, he invited me to attend some of his events. I was thrilled to do that. I asked if I could bring my daughter and he said. It was ‘Unleash the Power Within’. He knew that I wanted to get a picture with him and my daughter before the event was over. After the first day when the event was in full force, we had gone 14 hours and Tony must have been very tired, he sent one of his people to find me saying he would like to speak to me and my daughter. We met with him behind the empty stage at 1:30 in the morning and Tony was kind and interested enough to sit down with me and my daughter and spend 40 minutes asking my daughter about her future, life and all the things she was excited about.  That to me was one of the most beautiful things I’ve ever seen and made me feel so good.

That’s the way I remember Tony. The person who gives, not the person who takes. Leadership is not so much about getting things done, it’s about helping people realize what they truly want out of the life experience they’re having. A great leader is able to align the needs of the people and the needs of the company. Tony fits into that category well. Tony is a great leader.

You are an author?

Yes, I wrote the book, ‘The invisible Organization’, it is available on Amazon. It is about how to take a company and turn it into a virtual organization. The book came from my experience running one of Tony’s companies called Business Breakthroughs and having 300 staff outside the company. We never had an office, we never had a single piece of infrastructure. All we had was our phone lines, the internet and 300 people all over the world who work with us on a daily basis. The book is all about that process, the mindset of the CEO who is running that organization.

What do you say to those who believe they must go into a brick and mortar every morning or else they are not running a business?

You have to ask yourself, is this building really necessary. Can the people who work for me do their jobs if they were working at home? The real reason persons want to have staff show up at a building is they are afraid they are going to lose control if they don’t. They try to stay in control by having those people show up at 9:00 AM. The issue isn’t really that at all. You can learn systems that keep track of people’s activities so that in the end the only thing that counts, is their true performance. So instead of judging people based on whether you like them or not or how many sick days they had or how well they get along with others, we judge them entirely on their performance and their productivity when they work from home. This makes the employee a much happier person. They no longer have to fight with traffic and breathe in the smog of the highway every day. Instead they can get up in the morning and go the kitchen and go right to work. There are happy because they get to eat what they want. They can take care of their pets. They get to do a school visit if they have to for a kid. These are all part of life. As we pay more attention to the holistic life we live then working from home is inevitable. It is going to be where most of us end up working.

What are some of the systems that can be put in place to ensure the smooth running of our businesses?

I’ll give you some examples. On my book site, invisibleorganisations.com, I have a resources page there, when you buy the book it gives you access to the resource centre giving you dozens of systems for working remotely. Many of us already use these like CRM Sales Force, email, a virtual call centre like Skype. The goal is to utilize all our systems virtually.

The most important part, it is not the systems that enables the success of a virtual company, it’s the mindset of the CEO. This dictate how successful that company is. By understanding the difference between the mindset of a CEO of a virtual company and one of a brick and mortar company, you will quickly realize that it focuses entirely on communications. If you’re a good communicator then the transitions will be easier. If you’re not a good communicator, if you don’t like to communicate on a regular basis and work with the media, your voice and with coaching people, then this will be harder for you. Those who are best at it end up becoming great CEOs of virtual companies.

What attribute you had which contributed to you receiving numerous awards?

I think it was the fact that I had started to build a very successful business. We were one of the top 500 businesses at the time growing very quickly. I was not willing to conform to the way things were being done before.

Main Take-Aways:

  • Our job as entrepreneurs is to overcome negative voices and instead focus only on outcomes.

  • As entrepreneurs, pivot is a must at some point.

  • Make an assessment as to whether the person who work from you could actually work from home.

RESOURCE TO PEAK YOUR PERFORMANCE

The Invisible Organization

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Living Purposefully on Purpose: The Entrepreneurial You

Long ago, I came to the realization that my gifts, talents and abilities were never given to me simply for my benefit alone. Ever since, it became abundantly clear that I must live my life to its fullest potential in a way that others may be uplifted and empowered through me and the actions I take from day to day. I must set my intentions carefully and clearly.

My purpose, ‘life transformation through inspiration’ motivates me to get out of bed every day with a level of exhilaration, expectation and enthusiasm to accomplish that which has been vested in me to do. It warms my heart as I see others who would otherwise be disillusioned, disheartened and disenchanted, living vicariously through my eyes.

It wasn’t long after I started my first business, Patwa Apparel, that I recognized it isn’t an end in itself rather a means to an end. Means, which provide platforms locally, regionally and internationally for me to share my story. The immeasurable value of my story provides fodder for others. I see hope in people’s eyes when I speak; I get a sense that through me, many recognize the power that lies deep within them.  That gives me life.

Having released my entrepreneurial spirit to grow wings and soar, I also recognize how unstoppable I am. This great bug bundle of potentiality was never comfortable with remaining in a state of ‘potential’.  That potential must be transformed into kinetic energy. But alas! Even as I am unstoppable, so too are you and the community that I serve. That is why I do the things I do such as write book, speak, blog, podcast and plan and execute uplifting events.

All my projects provide for me, a sense of accomplishment and even joy. I’m particularly heartened by The Entrepreneurial You podcast, a podcast for passionate and dedicated Caribbean entrepreneurs seeking inspiration. Each week a global high impact entrepreneur is featured to motivate and inspire our community of peak performers. This allows me to reach the entire world with my message of entrepreneurship and purpose. I’ve been blessed to have had guests such as Dr. Vernet A. Joseph, Malcolm MJ Harris, Dr. Will Moreland and many others who are doing amazing things around the world.

Having had all these amazingly talented guests on the podcast, I had to think of a way to get them back to one event where they can provide even more value to my community. That’s why The Entrepreneurial You Virtual SME Conference and Expo was created.

Over a course of four (4) days, September 25-28, 2017, eighteen (18) world renowned speakers (including digital marketers, coaches, accountants, software developers, copywriters, motivational speakers), will take you through the ins and outs of doing business successfully as we share our expertise with you over these 4 days.  Our speakers include John Lee Dumas of Entrepreneurs on Fire, Malcolm MJ Harris of National Care Financial Group and Dr. Vernet A. Joseph of Live to Produce. These are Oprah, CNN, CBS, ABC, Fox News, Huffington Post, etc. featured experts who can’t wait to expose you to their wealth of knowledge to change your game.

Do you have a vision of running a successful business; to do amazing things and do great work? You know that doing this will change your life, you family, and your community. BUT you feel stuck and aren’t sure of the steps to take to have a successful launch and create profits quickly.

Register for The Entrepreneurial You Virtual Conference and Expo by going to henekawatkisporter.com. Experience a wealth of information from the comfort of home, office or wherever there is wifi.

Exhibitors are also encouraged to make contact with the organizers to display their products and services virtually.

This new game changer platform will empower all exhibitors and sponsors to:
•    Showcase special promotion and deals or new product announcements through virtual booth (exhibitors)
•    Engage with attendees with live chat, Google Hangout, Skype or Web Conferencing
•    Capture qualified leads and marketing analytics with download hot lead spreadsheet
•    Conduct online breakout room for live chat or on-demand discussion board
•    Nurture customer relationship and trigger marketing automation from seamless integration with customer relationship management (CRM) and email marketing campaign.

Contact me at henekawatkisporter@gmail.com or visit henekawatkisporter.com to learn to learn more.

026 – Everything You Need to Know About The Law of Attraction, with Kelli Cooper

Kelli Cooper is a coach who specializes in the law of attraction. She believes there are many misconceptions about this teaching that stunt people’s natural manifesting abilities, and she hopes her teachings can clear them up, as well as bridge the gap between the theory and reality of manifesting.

The best business partner? Kelli talks the Law of Attraction on #TheEntrepYou today! @kcooper1102 Click To Tweet

Show  Notes:

Here’s a fun question for you…If you could Only have one favorite food to eat for the rest of your life, what would it be?

The thing that comes to mind is something like broccoli and cheese rice.  It is super cheap, super-processed. I like it, it was the first thing that comes to mind.

A lot persons have limiting beliefs about themselves…how can you overcome your limiting beliefs?

There are a couple of things I would say that is a part of the manifesting process that we can really over-complicate and get tripped up on. They say they try to change their belief and they just can’t. It turns into this almost impossible thing and people think that their beliefs create their reality and they can’t change. They think, ‘I’m screwed because I can’t change these thoughts’.

They believe that they are going to keep manifesting based on these beliefs. It really stresses these people out.  I want to say it is not as hard as we make it out to be. Beliefs are just formed by our own minds from outside influences. Over time your mind starts making decision about what’s true and not true. You start manifesting things that mirror these beliefs back to you which solidify these belief, your mind takes that as evidence that, yes, this belief is true.

Realize that everything that’s happened in your life, whatever meaning you’ve assign to it, it is not any sort of objective fact. Your mind has decided that this happens and this is what it means.

Once you make a conscious choice to release these beliefs, energetically, you start to manifest evidence that it is not true. It starts with a willingness to release. As you start doing this, you will begin to manifest evidence that releases it even further. That’s not so hard. Techniques such as affirmations can help you to overcome limiting beliefs. It comes down to the choice to stop believing it. To our minds, it sounds simple, but it is really where it starts and the only thing you need to do.

What are some of the ways we can ensure we release these negative thoughts?

You do that in your life is a personal thing. Different things work for different people. You might find affirmations are really helpful for you, or writing out a list of things that are really good about you and reading it out in front the mirror while looking at yourself. This might feel stupid and uncomfortable but then after a while you begin to formulate a different image about yourself. It could be writing out a gratitude list. Find a way to consistently engage your inner world that benefits you. If you want to break up those habitual pattern, you need to feed a different energy into your being. As that becomes more dominant, what happens is the other side just naturally start to fall away without you deeply examining and dissecting all of the beliefs you have now.

Secondly, devote time to educating yourself about these sorts of topics, find teachers that resonate with you; find resources that resonate with you. It doesn’t mean you have to spend hours a day doing. To overcome that conditioning, you need repetition of the information.

Take us through, what really is the Law of Attraction

I think there is a lot of misconception that cause people to either dismiss it immediately or they kind of buy into it but the misconceptions kind of lead them astray on their journey of energetic transformation and they get super frustrated. They give up thinking the Law of Attraction doesn’t work. Or what happens is you’re in a point in your life that you are not happy but you think you can’t do anything about it, you don’t feel great but there is a kind of resignation that you’ve lived with – when you read about the teachings of the LOA and there is a part of you that think, I might be able to able to get this, or I like the sound of this and you actually start letting yourself want something, you start to hope that things can change for the better. What happens when you are not succeeding in making those changes, that often feels much more painful than it felt before when you thought you didn’t stand a chance. When you start to get excited about manifesting something, when you’re not getting it, it’s going to feel very painful and it causes people a lot of anxiety, frustration, sadness and anger.

One of the biggest misconceptions I want to clear up is that the LOA is not a tool that you can use to manipulate reality. It’s a way of explaining how reality works. You have control over your reality in the sense that you can control your energy. You can control your thoughts, feeling and perspectives. You get to choose what you believe, to choose how you feel every day. In that sense, you have a great sense of control. If you have a certain energy, you’ll have no choice but to manifest things that mirrors that energy back to you. That’s the true nature of your control. Thinking that you can use the LOA to manipulate reality into getting your wants and desires into exactly what you want, when you want, that’s not how it works. You can’t make people do things.

Want what you want but work on your energy as this is your true sense of control. Another thing to consider is that a lot of stuff our minds want is not really the best representation of what we want. Your mind is very limited in its belief.  A lot times what the mind wants is actually the watered-down version of what we are capable of manifesting. Be open to want what you want but be open to the idea that maybe it’s not the best thing, maybe there’s a better representation because your mind doesn’t know infinite possibilities. It just knows what’s in front of its face and what’s already happened. It doesn’t know all the things that you are capable of and all the other possibilities that exist out there.

How to cultivate the right energy to attract the things we want?

Depending on what you want in life, you are going to have different beliefs that might vary between areas of your life. Especially with business where we have a lot of fear, the most core energy you can work on – realize that our biggest issue is that there is a force that runs through everything. The way we live now, we become separated from that. That separation causes all sorts of anxiety and fear that aren’t real. We kind of created that. You are plugged into a system that will always provide for you. You will always be taken care of. Money, clients, whatever resources you need to do your business, the people you need to meet, the opportunities, the education, will come.

Whatever your mind is envisioning for your journey, it’s going to look a lot different. When you make peace, you will save yourself form suffering. Be open to make peace with that.

It was such a huge thing for me especially in my business with money.  The universe is like the best business partner ever, you couldn’t ask for a better business partner. In order to plug into that support system, you need to believe that it works that way. I always say that we have to hold up our end of the bargain energetically by believing that it works. You can’t tap into that system if you don’t believe it works. That’s more important than any practical action you take for your business. Nothing is going to serve you better than cultivating that mind-set. You’re going to have a lot harder than you have to work otherwise. With your business, work when you are inspired. Check your motivation behind your actions.

Final thoughts on using the LOA to become a better business person?

The first thing I would say is explore your money stuff. It is going to be super uncomfortable; look at your issues of worthiness and deserving.  Make sure you’re on the look-out for conflicting energies. A lot of times with entrepreneurs we have this vision of what we want but there’s a part of us that don’t want any of those things; it’s afraid of the responsibility, the bigger audience, for then people might start to criticize you. You’re actually afraid of making more money because you think that will complicate your life in some way. You started your business because you wanted more freedom so there’s a part of you that’s worried about getting too busy and getting too many clients and too many request for things because all that freedom is going to go away. Be on the look-out for those conflicting energies. The sooner you can identify that, the more you can nip it in the bud and get more clarity as to how you want to run your business.

Main Take-Aways:

  • Your mind is unaware of the limitless possibilities that are available to you.

  • The universe is the best business partner available to you

  • You will always be given the resources you need for your success.

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025 – An Important Lesson in the Unpredictable Nature of Individuals and Staying Focused in the Midst of a Business Breakup, with Damon Nailer

Damon Nailer is known as a “Renaissance Man” and a “Multi-talented Inspirational Communicator”, He is mentor, motivator and educator, addressing people’s mental, spiritual, and emotional needs through various means. He writes inspirational books and blogs, speaks, coaches, and produces inspirational music. As a result of his tremendous accomplishments, he’s been featured over 100 times in or on the following: various online publications including The Huffington Post, TV shows, podcasts, radio shows, newspapers, and magazines.

#PeakPerformers, Damon shares his story on #TheEntrepYou today! @daril1 Click To Tweet

Show  Notes:

Here’s a fun question for you…If you could choose an imaginary friend, who would you choose and why?

I would have to choose a super hero and it would have to be Superman. We could fly, we could do all sorts of things. We would be enabled and empowered to do a lot.

What was the entrepreneurial journey like for you when you started?
I’m a former elementary educator and I taught for 7 years. About the 4th or 5th year in my teaching tenure I began to lose the passion for teaching. At that time, I began to dabble into song writing, music production and artistry. In 1999 I put out my first single and in 2000 I put out an LP. I really love the music and I was getting a favourable response to it. As a result, my desire for music began to increase and my desire for teaching decrease. I was able to hang in there a few more years.
Is there any similarity between teaching and what you’re doing now?

A lot of the concepts that I learnt as a Teacher, I apply to my speaking. I’m not just an inspirational speaker, I’m an educator. My objective is to provide direction, inspiration and education. I’m able to give content that really challenge the intellect, challenge your mind.  Teaching was really relevant to me today in what I’m doing.

How much was fear, if any, a factor in the timing of your quitting teaching?

No, I felt divinely inspired. I thought God was letting me know I can do this and it’s time to do it because I’ve just gotten to that place where I couldn’t do another year of teaching. I was just frustrated. Those emotions overshadowed any fear that I had. I had faith in it.

Just imagine me not knowing what was going to happen. A lot of people had that same question, “Damon how you’re going to make it?” “What are you going to do?” “How is going to play out?” My spiritual leader at the time had a meeting with me, he wanted to know what was going on. He said he would give me 6 months to see if we had the conversation again and thank God, we never had the conversation again. I was in faith and I wasn’t having any distractions; I wasn’t losing focus. In my spirit I had settled it, that this is what I was going to do.

Ups and downs?

When we first started the janitorial business, things were booming. We made close to 6 figures in a year and a half, 13 employees, racking up contracts all over. The music opened up the door to speaking and the book sales were good. Everything was going well. All of a sudden, things shifted. I went through a period of testing. Opportunity kind of stopped. We had to break up the partnership for the janitorial business. It wasn’t an amicable breakup. He (business partner) took some of the business, I took half.

The key is sticking with it, being faithful and committed to what you’re doing.

During the moment of the business breakup what were your thoughts and what lesson have you learnt from that experience?

What I’ve learnt is that it confirmed to me how unpredictable people are but you have to remain focus, you have to be resilient, you have to bounce back and you have to adjust to things like that. It taught me to be flexible. Don’t give up although there is a break up. Stabilize yourself and focus on your journey and what you’re trying to accomplish.

How to manage expectations?

To set realistic expectations. Make sure your goal setting is reachable, measurable. Be honest about what you’re trying to do. Go after your passion. Keep yourself accountable, constantly look at our goals.

Main Take-Aways:

  • People by nature are unpredictable but you must always remain focus.
  • Trust that things will work out and they will.
  • Once you’ve settled an idea in your spirit, act on it in faith knowing that it will work out.

 

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The 3 Things I Wish I Would Have Done When I First Started My Online Business

Started Sooner 

I wish I would have started my online business sooner. I was so intrigued by the idea of having an online business that makes money while you sleep. The problem was that I didn’t know anything about it. Heck, I knew very little about computers or the Internet until 2008. I was quite late to the party. My family didn’t have a computer when I was growing up in the late 90s to early 2000s. I felt I had a disadvantage for being so behind the times. I thought, maybe I should leave that to others who are far ahead of me, and I’ll do something else. Boy, was I wrong! Now I hear people tell similar stories all the time. If you find yourself in this boat, here’s my advice to you:

Don’t procrastinate. Don’t feel like you’re not ready. It’s not ready, aim fire. It’s fire, aim, ready. Be bold and take the first action step towards your dreams.

My train of thought began to change after I joined a network marketing company that gave me an excellent book in the starter kit. That book was called The Cashflow Quadrant by Robert Kiyosaki. It took me from being a person who hated to read to someone who couldn’t wait to get my hands on the next piece of information that would change my worldview. It didn’t take long before that happened. I began reading anything I could get my hands on that would help me improve my life.

I went from struggling to read a single book to being addicted to learning, reading and listening to audiobooks. I knew I would write a book…one day. But I thought that day was far away. After all, I still had so much to learn. I thought I wasn’t worthy. I thought it would be something I’d do late in life. It’s actually kind of strange because that’s not really how I felt in other areas. For example, I was 18 years old when I was dressing up in my uncle’s old suits and shopping for 4-unit apartment buildings. That’s because after reading The Cashflow quadrant I started reading books about investing in real estate. I knew that four units would still qualify as residential property and therefore would be easy to obtain financing for. Anything over four units would have been considered commercial property and would have been much harder to get.

My Dad thought I was crazy because I still lived with him. He said things like, “Boy, you need to rent an apartment first. Then you can buy a house one day.” But I didn’t want that. I didn’t want to throw my money away towards rent. I didn’t even want to throw my money away on a single-family house where most of my mortgage payments went towards paying interest. I wanted to rent out three units and live for free in the fourth unit. That way I could save as much money as I could to put towards future investments. This is the type of invaluable insight I got from reading The Cashflow Quadrant.

I didn’t think I was too young to buy an apartment building either. Why I thought I couldn’t start a successful online business is beyond me. It took me three years before I reached my goal, mostly because I moved to Florida and started fresh. My first property had only two houses instead of four, but the rent from one house and additional rent from roommates covered all my expenses. A success! I got my real estate license shortly after that and became a Realtor. I was the youngest one in the office and already owned two houses while many older agents didn’t even own their own home yet. I didn’t see my youth as a weakness. I saw it as a strength.

The funny thing is, I didn’t really want to be a Realtor. I wanted to be an Author. I learned a lot from the books I had read and was excited to build up my residual cash flow. I wanted to create enough streams of passive income to support my moderate lifestyle. And I would have loved to have done it by creating information products, just like the ones that inspired me so much. However, because I felt I wasn’t ready, I postponed my dream. I tried other business ventures waiting on the day that I would become ready. And it wasn’t until all the things that I was doing came to an end that I realized I was in fact ready. But now that I look back at it, I was ready the whole time! There was nothing stopping me from sharing my message with the world except myself!

Pursued what I’m most passionate about in life

This kind of ties into the first one, but its importance can’t be understated. As the saying goes, “when all work is play, you’ll never have to work another day.” Follow your dreams. You have to do some soul searching first, before you discover what it is you’re most passionate about. And you have to find your passion before you should get started. As Stephen Covey said, “Don’t climb the ladder of success, only to get to the top and realize the ladder was up against the wrong building.”

Some people already know what they’re passionate about and what they want to do. And that’s great! But for those that don’t, here are a few questions to ask yourself:

  • If you knew without a doubt that you would be successful, what’s the one thing you’d want to do with your life?
  • What do you do that brings you the most joy?
  • Is there something that makes you come alive when you talk about or do it?
  • If money weren’t an issue, what would you like to do with your life?

Your passion can make you lose track of time because time flies when you’re having fun. When you’re doing it, you may not feel any signs of fatigue because you’re so engrossed with what you’re doing. If you notice things like this about whatever you answered to the questions above, you may have just discovered your passion!

Paid someone to create my website

I struggled to build my own website in the early days. I listened to the audiobook of Multiple Streams Of Internet Income by Robert Allen and was convinced that online businesses were the future. Not only did I want a website, I wanted to know how it was built. That way I’d have an understanding of the process so I’d be one step ahead whenever I built another one.

After a while of seemingly beating my head on a brick wall, I broke down and offered to pay someone if they agreed to let me watch them as they were in the process of building it. Basically, I wanted to watch the process so I could learn along the way. Well, that ended up being a disaster. It was a great idea, but I pretty much got burnt.

I tried to pick up where he left off by continuing to build it on weebly.com. But after putting in a lot of time in it, I just wasn’t happy with the look of the site. I built dozens of pages and was very happy with all of the content on my site, but I never did much with it because one look at it and you could tell it was built by an amateur.

It took me about four years after that to learn WordPress and get my site where I wanted it to be. Instead of being cheap and not paying anyone, I should have paid the price to get it built because I’d be 4 years ahead of where I am now.

I’m telling you all of this so you don’t make the same mistakes I did. Figure out what you want to do. Find out what the first major step is that needs to be done, and take the first step towards accomplishing it, everyday doing one more thing to get you closer to your dream.

Cheers to the first day of the rest of your life.

Jeremy Kinney is a health advocate, independent thinker, and an avid researcher for truth and knowledge. At a young age he discovered powerful information in books that wasn’t widely known. He has been on a journey ever since learning about personal development, monetary principles, health and wellness, and any other topic related to improving himself and making the world a better place. Jeremy is the founder of www.TheAwarenessRevolution.com, where he pursues his passion and shares his knowledge to help others. He lives in Orlando, Florida.

024 – This Dude Went From Being a Rap Artiste, to a Successful Web and App Design Specialist, with John Sandiford

John AM Sandiford is based in the Netherlands. He is a certified Web and App Designer with an extensive knowledge in User Interface and User Experience Design and Social Marketing Strategies. In 2010 he founded the company Antonio Media. He has been elected by World Trade Center Eindhoven Netherlands as the Young Professional of the year in 2016.

Peak Performers, John shares his journey from a #rap artiste to an entrepreneur #TheEntrepYou… Click To Tweet

Show  Notes:

If you could choose your age forever, what age would you choose and why?

I wouldn’t choose and age. I love every age of life. It’s all a different part of the journey. There are so many things that happen at every stage. I would think that being stuck at one age may turn out to be more of a curse than a blessing.

Did you always know that you wanted to become an entrepreneur?

I always knew that I wanted to do something special, to do something more than average. For a while I thought that it was something in the entertainment industry and eventually that shifted into what I’m doing now. What I’m doing now is slowly taking on an additional life of its own, heading into new territories while still sticking to the core.

Was there a point that you ventured out into the music industry?

Yes, I spent quite some years there. It all started with just loving music from a very young age. That grew into loving it even more as I got into high school. I started writing my first lyrics when I was about 13 years old in Dominica when I was based in the Caribbean between Guadeloupe, Martinique, Dominica and that career moved on simultaneously with me going to school.

From high school to college I working on my music and doing things in the music industry. That brought me up to my climactic moment, in 2009 when I performed on BET’s 106 & Park in New York City performing the song called Break Your Back (Nemesis). That was the highlight of my music career.

Born on St. Maarten, I was one of the first artistes from the island to also perform original music on BET and to have made music videos back in 2005-2006 that was also on television in Europe and the Caribbean and having original music on iTunes. Actually then, I was already busy with entrepreneurship because I had a record label. It got a bit more serious from 2005 onwards. I was still in college although I was contemplating to drop out and to pursue music.

During my pursuit of music is when I came across certain things within the industry that I didn’t’ like. That made me question if the quest that I was on was the one to fulfill my life’s purpose. I’m allergic to fake people and I met a bit too many of them within the industry (I also met some real ones). As I started analzying those that I met at a younger age and started looking at their personal life, there was just different signs that led me to believe that maybe I should try my hand at something else and that I could always come back to music if I choose to. The love for music will never go. I still listen to music religiously every day. I work with music constantly so there will always be a time when I could reconnect but on different terms.

Fast track to 2010 when you decided to start Antonio Media, how did that happen?

You could say it started in 2008 maybe a bit before that. I started a study in Information Technology and then I switched after about a year to ICT media Design which is a mix of design, communication and ICT because I could then create my own album covers, websites and flyers since I was young and couldn’t pay anyone to do it but I wanted to have the most awesome stuff so I thought why not go to school and learn to do it. In 2008 when I started my first internship I realized I actually had some skills and people are willing to pay good money for them because of the types of assignment I was getting from my boss at that moment. That gave me the confidence, I could actually venture out and do more stuff for other people.

In 2010 I was completing my final internship. I graduated with my Bachelor’s Degree. I looked around my City as to what jobs were available but there was nothing appealing to me. I always wanted to be my own boss. Then I decided I would go for it and started the company in 2010.

What is your Unique Selling Proposition?

We think about the complete user experience as in customers, people that use your products. We design websites and Apps. When you’re thinking about the complete experience, it goes beyond the colours and fonts. You really have to take the business goals of your clients in mind and fully understand the journey that their customers will go through and you design around that to match what their customers are looking.

What’s the worse challenge you’ve faced as an entrepreneur?

Creating enough cash flow. When you’re doing something that you love, something that you’re passionate about, you could easily spend more time than was budgeted for working on the thing that you’re working. It doesn’t matter to you because you love doing what you’re doing. It is difficult to figure out how do you price that creative work versus what people are used to paying and also the type of clients that you’re providing those services to. Figuring out that balance of where you could continue to work on passionate projects and make enough cash flow to sustain yourself, that was one of the most difficult things of figuring out where that balance point is.

How did you figure it out?

I’ll have to give a bit more context as to how the business grew. I started at home about 8 months in the spare bed room at home. At that point, nothing was really growing. The one thing I can recommend, if there is some place that you can go out and network with other business people, there is where you’ll learn the most. It wasn’t until I moved to an area inn Eindhoven when I started to work at a Flex Desk in a space of about 25 other creative professionals when I started to learn and understand how to balance what you ask for versus what you deliver, etc. Also. I learnt in that period to collaborate more with others. I started to figure out that I needed to specialize in Web and App Design versus making logo, flyers and posters. In the beginning, I was making anything that people were willing to pay me to make.

I remember going to one of the first networking events, when they asked me what I did and I explained, the lady looked at me and said you’re doing too much, you need to specialize and I thought to myself, how dare she say that? I can do all these things. At some point, I came to accept that while you can do it partially, you’ll never be able to be great at it. You’ll never be great at everything, at some point you’ll have to figure out what you’re really great at and then you put all your chips in that section and move forward with that. You can always add additional things to your plate but you should really be focusing on things that you’re really good at. The stuff that you can do but aren’t really great at, make sure you find someone who is great at that and outsource it to them, collaborate – that’s how you make great things happen. That’s what I learnt in the early years at the co-working space I was at.

What are some of the high points in your journey?

Here in the region, one of the first big projects that I worked on was for Rockwool Benelux (the Netherlands, Belgium and Luxemburg). That project became so successful within the company that we also did something similar within the company for Rockwool GLOBAL where we redesigned their career the career page within their website where everyone gets hired and you see all the applications passed through. It taught me a lot; it was one of the first projects where we outsourced every element that wasn’t our responsibility.

I focused on the website design; there was someone that focused on the videos; someone that focused copy writing, a bit of animation went into that and managing all that together to ensure we delivered an awesome project to the client. This was one of those first good experiences to learn how to do things on that scale for big corporate clients.

We went to do stuff for ASML – that company is kind of like the guy behind the guy. They build the machines that produce the chips that go into your phones, laptops, iPads, etc.  They have about 10 or 12 clients in the world and they are the clients that you want to have like Intel and Samsung. We also did awesome stuff for Honeywell Emaya – (Europe, Middle East and Africa). That took me doing workshops in boardrooms in Paris, to launch setting up the launch in the Czech Republic.

In 2016 I was awarded the World Trade Centre Eindhoven Young Professional of the Year Award which was a special moment, it was actually towards the end of 2015 that I received the award. 2015 was a very busy year for me and my company as well. It was also the year when I hired the first additional employee outside of me. Before that point, I always collaborated with Freelancers and other companies so I built a network of over 25 Specialists that I would work on projects with but internally I didn’t have anyone else in the company doing the core and the daily activities. That grew from the first hire to we are now at about 6 of us.

Final piece of branding advice that we need to hold to?

In 2017, it’s very important for you to understand why you’re doing what you’re doing. Look for Simon Sinek’s the Golden Cirlce and make sure you apply that messaging to your own brand to understand why you do what you do. Furthermore, I would implore you to research design thinking and what exactly that means. It’s all about having empathy for your customers and knowing what they are looking for and making sure that you provide that to them. You need to have more dialogue with your customers. Social media is a good way to do that.

Content is king. Whatever you’re doing, make sure you’re creating good content to show to the world what you’re about. It can be as simple as documenting elements of the journey. You need to step out of that comfort zone if you’re in that zone and move outwards into the epic space. Really focus and do research on how to create good content because it will make all the difference in how people perceive you and link into the product/service that you’re trying to sell.

Main Take-Aways:

  • Whatever you’re doing, make sure you’re creating god content to show to the world what you’re about.
  • You’ll never be great at everything, at some point you’ll have to figure out what you’re really great at and then you put all your chips in that section and move forward with that.
  • It is very important for you to understand why you’re doing what you’re doing.

 

RESOURCE TO PEAK YOUR PERFORMANCE

 

The Golden Circle – Simon Sinek

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Question of the Day:

When you hear the term branding, what comes to mind? Do leave a comment below.

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023 – Social Media Automation – Trend Towards Engagement, Support and CRM, with Gilad Salamander

Gilad Salamander is Co-founder/CEO at eClincher – the most advanced social media management tool. With a proven track record in Business, Product & Engineering Management, New Product Introduction (NPI), and Manufacturing and Support, he has the proven ability to implement strategies that support business growth. He is an active investor in several startup companies and a co-founder/partner at EpiMetrix Inc. Strengths include product vision, strategic planning for growth, full P&L management and operational excellence.

#PeakPerformers, Gilad shares the @eclincher story on #TheEntrepYou today! Click To Tweet

Show  Notes:

Here’s a fun question for you…If you walked in your sleep, where would you go?

Probably to the beach, but I need to wake up before going into the water.

What is eClincher all about?

We started the concept about four years ago; we wanted to build a social media management tool for the Micro, Small businesses. We developed that with a cool user interface. Customers compared us to some of the big competitors. We find that we had to build an amazing solution for end users that was transparent. There was also a lot of discussions with our customers. We sought feedback and continuously improve our platform to include features so that they don’t have to go to multiple tools to find unique solution for things. They can do it all in one platform in our system.

We also wanted to save them time because we know how businesses and entrepreneurs are. They need help. That’s our vision. We’re are about entering solution and engagement.

What problem is eClincher solving that Hootsuite isn’t?

Social media has evolved from social media marketing and publishing into engagement. Social Media is expanding into support and CRM. That’s aligning well with our vision and we have developed our tool to address those issues. The differentiation is that we take care of the publishing and the scheduling. We do it really well with features like post preview, edit links, free access to stock images, animated GIFs, integration with Canva (the publishing aspect). We added another great feature called auto-post with queues. You can use queues to queue a category of posts, fill it up with content and schedule weekly schedule. Once you turn on auto publish it will continue to recycle each post at a time until it reaches the end. There is the option for one time publishing as well as queues with end date that allows you to run campaigns. That can get as 80-90% engagement.  The publishing is the tool to get more engagement. In addition, we have analytics, RSS feeds, content curation, inboxes – an amazing way to get engagement. Everything gets collected from all your social media channels into one inbox. You can respond, follow, follow from different profiles rather than going to the different platform. It saves a lot of time.

What are some your users saying about eClincher?

We get a lot of 5-star ratings from software review sites. The main thing they are saying is that they like the completeness of the product. They can get everything in one platform so they don’t have to use 3 or 4 products. The price is reasonable, we are efficient with everything on stored on the cloud.  We continue to evolve into adding new features and the customers benefit from that.

Is eClincher the first product you’ve worked on?

I’ve worked on new product introduction in different companies and managed teams but this is my first startup. I’ve done some investment and other stuff so I understand what it takes to build and define a product. It has helped me a lot with eClincher but I also learnt a lot of new things with the experience. I can certainly share tips I’ve learnt along the way.

What are some of the things that are foremost on your mind when you are thinking about developing products?

In general, for entrepreneurs and startups the two most important things that an entrepreneur need to focus on is:

  1. Connect with the end user. How are they going to use the product? Is it solving a pain point? What is the advantage? If you think you have something that they are going to benefit from go ahead. If the answer is no you probably shouldn’t do it. Try to think from the end user’s perspective and not from an engineering one. It is not easy but they are things you can do to help for example ask questions of others to get feedback.
  2. Execution – this starts from the very basic of design and thinking about the product all the way to go to market and trying to sell it. There are lots of services out there to help you and you need to execute to sell your product. Entrepreneurs that are coming from a technical background don’t feel as comfortable to go out and sell. There is no one better to sell your product than you. When you talk to people they will give feedback that will help you to improve it.

 

Was there any major challenge you faced during the development stage of eClincher?

As a startup, you think you develop something that everybody is going to go wild and want. The reality is that once you develop it, you shouldn’t fall in love with it thinking this is the best thing on earth and everybody is going to run to you and pay for it. You have to be open to listen to get feedback from others. Customers can give you an idea of what they want and you can develop it into something better. Someone with a technical background to switch into that mode is a challenge.

The second thing I would say is the packaging. It is important how your product is going to look, your user interface, your website. All of this is affecting the decision of the end user whether they should buy your product or not.  Be open to get feedback from them.

I had to try to be as neutral as possible saying, is this what people really want?’ Is this going to solve their pain point? Try to think ahead where the social media trend is going. What will people need 2 or 3 years down the line. We all tend to be very focused on the development of the product and we sometimes forget to separate ourselves and think from a high-level perspective. It is challenging for technical people because they love to write the code.

Main Take-Aways:
  • Be open to getting feedback from your customers.
  • Pay attention to your product packaging.
  • Social media has evolved from social media marketing and publishing into engagement.

 

RESOURCE TO PEAK YOUR PERFORMANCE

Get 14-day FREE TRIAL of eClincher

Connect with Gilad Salamander

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How to Live the Life YOU Want: 3 Simple Things to Help You

Don’t you want to live a that is meaningful, fun-filled and purposeful, essentially to be happy? Click To Tweet But what does that really mean and how can you attain it? For some people, it is an ideal that seems like mission possible, only for a select few.

Many people, in fact, are unaware that they are deserving of a great life. They believe it is only for persons who were born to specific families, born in certain neighbourhoods or even born with particular hues.

Understanding and believing that you are in the driver’s seat, that you are in control of your happiness and living your best life now is necessary for your success. Knowing the things that you must do to achieve this is even more paramount.

Here are 3 Simple things to help you live that life that you are dreaming of.

  1. Understand your purpose in order to declutter your life

Mark Twain left us with these words, “the two most important days in a person’s life are the day you are born and the day you find out why”, and equally brilliantly echoed in another way by Myles Munroe, “The greatest tragedy in life is not death but life without a purpose”.

Did you know one of the biggest reasons for your unhappiness is that you take on tasks, opportunities, etc. because you are unsure about who you are and why you are here as on earth. When you know your purpose, you know what you must say yes to and the things you must reject.  Begin to take an introspective look at where you are now. If at this point you are still unclear as to why you were created, start asking of yourself and those around you, what is the one thing I can do with my eyes closed? What I am great at? I am most at peace doing _____, and you fill in the blanks.

The word NO is a complete sentence and purpose will give you an appreciation for this and you will begin to experience happiness not someday but NOW. Eliminate the things that don’t serve you so you will have space for your purpose.

  1. Know the season you’re in

On a bright Saturday morning, I took a detour from my routine of either working on my business, doing house chores or simply lying in bed till some point in the afternoon. I was on my way to a women entrepreneur’s event. As I drove, I wanted to get the red at traffic lights but I prayed not to be at the front of the line when stopped. This was because I wanted to apply my makeup and if I’m at the front of the line it would be a challenge to see when the light changed to green. I wanted to be behind other vehicles so that I could see when they move off.

Then like a ton of bricks it fell heavily on me. Why was I rejecting being at the front of the line? Why did I not want to be in the lead? Why was I comfortable in second place? I had a serendipitous moment. I thought to myself, so many times I, like the many others who are part of the church, keep singing, ‘I’m next in line for my blessing”.  Have we stopped to recognize that we are actually at the front of the line? Not only are we at the front of the line but we are at the counter being served. Yet we are singing melodiously, like the Angels in Heaven, “I’m next in line for my blessing”.

To everything under the sun there is a season. You must be alert and be intuitive enough to recognize the season you are in. If you are in a season where you must apply your own mask first before you can help others, take the time to apply your mask. You cannot give from an empty cup. The good Samaritan stopped briefly to help the man in need. Then he quickly moved on, continuing to take care of his business then he went back to continue his Good Samaritan duties.

Recognizing your season will allow you to be happier. If you are in a season that requires that you give attention to your development, you will not feel guilty when you are not able to give assistance to others during that time. Oftentimes it is the guilt that accompanies our NO that is the root of our unhappiness.

  1. Choose ye this day with whom you spend your time

According to Jim Rohn, “You are the average of the 5 people you spend the most of your time with”.

This principle, based on the law of average, suggests that if you are spending time with a bunch of losers then of course….The converse is also true. Since those closest to us impact us, when we share out time with super successful people, our success odds also increase.

I’m working on a project that it’s safe to say it’s ground-breaking at least in this part of the world. I reached out a someone who is pretty much the Steve Jobs of Apple in their industry. I sent a 90 second video stating the project, my ask and that I will would follow up with additional information.

He responded by first saying that he liked the video and congratulated me on the things I’ve been doing. He then went on to say that what I’m requesting is something that under normal circumstance he would have said no to. However, he loves what I’m creating and he wants to be part of it.

I’ve made it part of my duty to be strategic with the people I allow in my space and spend time with. So now it is not uncommon to have emails from persons like Chris Ducker, Amy Porterfield, John Lee Dumas, etc. – and these are not subscription emails.

I say this to make the point that other people, can affect our moods, attitudes and overall behavior which in turn affect the decisions we make including those having to do with our happiness.

Like Abraham Lincoln said, “Most people are about as happy as they make up their minds to be.”

Beginning today, decide to live the life you want by:

  1. Understand your purpose in order to declutter your life;
  2. Know the season you’re in;
  3. Choose ye this day with whom you spend your time

I wish for you nothing less that true happiness as you live your best life now.

What are you doing for your hapiness today? I’d love to hear from you. Comment below.

022 – How One Cancer Survivor & Model, Became a Successful Caribbean Magazine Publisher, with Neysha Soodeen

Neysha Soodeen is the CEO of Toute Bagai Publishing, considered one of the Caribbean’s largest magazine publishing houses. Toute Bagai Publishing has received many international accolades, including international print and design awards, such as the SAPPI International Printers Award. Neysha has received numerous awards including the Marcella Martinez Award for her contribution to promoting the Caribbean internationally and was nationally recognized and awarded the Business Pioneer Award by The Association of Female Executives of Trinidad & Tobago.

#PeakPerformers, Neysha shares her inspiring journey on #TheEntrepYou today! Click To Tweet

Show  Notes:

If you were to name one piece of clothing that describes you, what would you say?

Jeans & t-shirt. It’s so funny because I meet people right cross the Caribbean and I guess everyone is assuming because I am a magazine publisher and a former model that I am this little glamour puss trotting around the Caribbean. But I really am not, I love my jeans, I love my t-shirts.

You were a model?

At University, being a foreign student I couldn’t work so my parents supported me. After I finish university, I decided to go and do another degree because life was too easy. All I had to do was pass and my parents were supporting me. At that point in time my parents said, “no-way, get out and get yourself a job”! This was in the late ’80’s early ’90s. At that time, ethnic models were the hottest thing walking the planet. I’m almost 6 foot tall and Indian. I was picked up by a modelling agency that whisked me off to Italy. I told my parents that you wanted me to work so I just got a job working as a model and it’s in Italy. To that, my parents were terribly disappointed because all that money wasted on an education for me to go and trot up and down the runway was not their idea of a great profession.

However, being in Italy, a foreign country, a foreign language taught me so much. It taught that no matter where I am in the world I could figure it out and I was completely on my own in Italy and it was a great experience for me. After a couple of years, I’d come back home for a holiday – I was about 24 at the time and I have a lump in my neck. My mom took me to the doctor. Although I was 24 and thought I was a big woman, in the doctor’s office, the doctor and my mother spoke directly and they totally cut me out of the conversation. That lump turned out to be Thyroid Cancer which was at the time stage 3, after a couple of years turned into stage 4. I had to undergo years of treatment and surgery. That was the end of my modelling career.

It was the beginning of a new life. I’m in bed in tears thinking how can this be and I grabbed a bottle of wine; I figured if I’m going to die I’m going to die happy; really preventing myself from smoking at that time.

In and out of sleep I thought, ‘what would my funeral be like?’ And then I thought of the eulogy and I thought, ‘Oh my gosh, I’m going to have the most boring eulogy ever’ I have not accomplished anything. I swam for Barbados but I never made it to the Olympics; I went to university but I never did anything with my degree and I modelled in Italy but never really did anything with that either. And I thought “Neysha Soodeen was this fun little, happy girl” and that was the beginning of a brand, new life. Once I was able to beat the Cancer, that was when I decided I need my eulogy to be an awesome eulogy and I picked up myself at 28 or 29 moved to Trinidad and started a publishing a company, started my magazine – Maco Caribbean Magazine.

Tell us about the concept behind Maco Caribbean Magazine

I was privileged to have gone away to school in Canada and then I was living in Italy. When I had come back home, two very poignant things still out:

  1. While I was away everyone assumes that if you are from the Caribbean, you either work at a hotel, own a hotel, or live on the beach or drink banana daiquiri. They didn’t quite understand how we lived and what we did and our lifestyle in the Caribbean.
  2. When I came back home to the Caribbean I realized that no-one in the Caribbean valued what we have right here. I would go into someone’s house and they would have beautiful roses as their mantle-piece as opposed to tropical flowers; I would go to someone’s house for dinner and they would be serving me a strawberry short cake as opposed to guava or soursop. And I thought, we as West Indians are trying to emulate everything that’s foreign as opposed embraced everything that’s us, that’s home grown.

I decided to start a magazine that will showcase both aspects – showcase to the world, the luxury side of how we live, our food, our decor, our architectures, our gardens, our artists. And then for West Indians, I wanted to show them that if I took our life style and I presented it on a platform that was first world all of a sudden (hopefully) they will start appreciating what we have. I decided to do this over-sized glossy magazine. I called it Maco.

No one wanted to back me on this project because it didn’t seem viable. Advertisers were not going to spend the kind of money advertising in a super-sized glossy magazine when that was their whole year advertising in the newspaper or on radio. I decided to do it alone, I took a big risk and it paid off. Every issue came out. My audience grew and then by year 2, I started launching other publications. The company grew and grew. I went from doing the first issue on my own to hiring 2 people by my 3rd and 2 more people by my 6th issue and then the company just kept on growing.

What were some other challenges you faced in the early stage?

Advertisers were not used to advertising in glossy magazines and therefore I had to go out and educate my advertisers on the pros of advertising in a glossy magazine opposed to a newspaper or radio or TV. At the time, besides in-flight magazine, my magazine was the only magazine that was a regional publication. By year 2, my magazine was the only Caribbean magazine that was distributed internationally at Barnes and Nobles, Borders, etc. Therefore, there were a handful of advertisers that not only wanted to reach every island in the region but those outside of the region and so my magazine then found its own niche market but I had to fight for that market.

Other real challenges that no one knows – I was young, I never did a business degree, I never studied publishing or journalism, I winged it. When you wing it, not every decision you make is going to be the right one. For example, I didn’t keep an eye on my cash flow. There came a time where, because I was paying for the publishing upfront but then I was collecting my advertising dollars after, I had a bit of a cash flow problem. If that was not managed or caught in time, just like other magazines, I would have had to bury my magazine in that big grave yard.

I was very good at was networking. I never claimed to be a bright spark, but I knew how to network and I was able to my magazine, my brand out there. Interact with advertisers, interact with people who were able to give me advice, to keep an eye on me, to mentor me and to also spread the word. Networking is so important; it’s the one thing you can do to spread your business your business and to get more business.

What are some of the other lessons you learnt?

One of the lessons is that you have to keep up with trends and technology. When I started my publishing company, the digital world was not there. We had to send CDs to printers by mail or FedEx. For my first magazine, I sat down on the floor with big sheets of paper and I drew out how I wanted every page laid out. Now its pre-historic to do things like that. The print industry is taking a real bashing from the social world. Advertisers are going from print to digital so they don’t want to advertise anymore.

Now I have to relearn a whole new world, how do I move my publishing company from a print to digital. Now it’s just going to continue until the day I die or the day I retire which will probably be until the day I die. Everyone needs to keep up with trends. You have to keep re-inventing your business model; keep hiring new human resource that understands how the world is going because you can’t do it all.

If you aren’t making mistakes you aren’t learning anything and the more you make mistakes, the more you learn, the more you learn, the better you are. Richard Branson almost hit bankruptcy many times, so does most of the most successful people in this world. You win some and you lose some. When you lose, that just makes you a stronger person and a brighter person.

The first thing that companies cut when there is a problem is advertising, my only source of income in my business is advertising. Magazines were closing down all over the world. I had to quickly decide oh my gosh am I going to tighten up my belt and hold my breath, cut corners to keep on surviving or am I going to fold and a lot of companies do that – go to bed and don’t have a good night sleep as there isn’t a salary at the end of the month when you’re an entrepreneur.

Who are some of the big clients you’ve had within the region?

The one thing I realized when I was 29 was that there wasn’t a lot of people in the Caribbean in my profession that wanted to see me succeed so when I went to them for help, they would rather stand on my head and push me down to elevate themselves than to hold my hand and say, ‘come Neysha, I’m going to help you be the best Publisher ever’.

One of my biggest mentors was a Jamaican, Ian Randle, from Ian Randle Publishing and so when other publishers across the Caribbean would not help me, Ian Randle said, ‘absolutely Nesyha’, ‘not only am I going to introduce you to my printers in China and Hong Kong but I’m actually going to extend my line of credit so that you can get a good head start’.

They aren’t too many people like Ian Randle in this world so when I grew up and thought that I had achieved something, that I can pass it forward, I did so and I started working with young entrepreneurs not necessarily in a formal way but a lot of entrepreneurs come to me from all over the Caribbean and so I work with them. I open up my networks to them because that’s something that’s very hard to them if you don’t travel a lot, and get them to a place where I know that their companies have a good chance of succeeding.

I have the largest library of Caribbean content because I have been featuring each island for the last 20 years. Some of my clients are Sandals, I publish the Sandals Style Magazine that’s awesome because Sandals is one of the largest companies in the Caribbean and by every right they should be going to one of the largest publishers in the world or in the States to publish their magazine. It’s just awesome when we decide to partner up on this magazine and to have them choose a local publisher, a small publisher compared to all the larger ones in the States. What I was able to bring to a massive company like Sandals, was my Caribbean content. Some of my other clients across the Caribbean are big names, Caribbean Export Development Agency (CEDA), some of the Ministries across the region.

Piece of advice?

Opportunity does not knock it just sit there waiting patiently to be yanked. Go out there and just do it. A lot of people are fearful, ‘what if I fail?’, well what if you fail. If you don’t try you will never know. What if you succeed? Opportunity isn’t going to come knocking at your door. If you have a good idea – if you have a bad idea that you thing you can turn into a great thing, go for it. I did it, all of the top entrepreneurs in the Caribbean or in the world didn’t do something that was already tried and tested, that’s not how you become an entrepreneur. Becoming a successful entrepreneur is going out there and doing something that no one else has done before.

Main Take-Aways:

  1. Mentorship is essential to business growth.

  2. Networking is so important; it’s the one thing you can do to spread your business your business and to get more business.

  3. The first thing that companies cut when there is a problem is advertising.

Connect with Neysha Soodeen

 Twitter

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Question of the Day:

What do you think about life in the Caribbean? Do leave a comment below.

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How are They Doing Startup in Israel?

Earlier this year I had a conversation with Lior Degani, co-founder of Swayy (now Similar Web after the acquisition) for The Entrepreneurial You podcast.
Here’s what Lior said in our conversation when asked about his top 3 mistakes during his startup phase.

1. We didn’t share our idea with anyone – maybe we were afraid anyone would steal our idea. We did this for a year. You should never be afraid of sharing your idea. An idea in and of itself means nothing. It’s about the execution, it’s about the people behind the idea. Even if someone thinks your idea is great and are going to do it themselves, if you believe in yourself you will do it better.

2. We were looking to raise money from VCs and Angels but we decided to spend on our own and quit our jobs. Although it seems like a great thing to do because it means that you believe in your start up, that’s wrong because you shouldn’t spend money on your start up because it really gives you no other option to live. It makes you more stressful and dependent. It makes your lifespan shorter. You cannot always spend time on your startup because you’re always worried about money. From a financial perspective, when you’re spending money from your own pocket, there is no end to it. There is no budget.

3. We wanted to build the best and most comprehensive product that the world has ever seen which is completely against any idea of lean start up. When we started, it wasn’t there yet where everyone knows about Minimum Viable Product (MVP). We just thought that if a product is not good enough, no-one would use it so we would rather build the best product we can, which is against any common sense. When you try out something simple, the basic, the core of your product, you collect feedback from your users, you see if you can even get users. Why would you spend so much time building the best future if no one would use it? We built a super complicated and probably useless product which took us more time and more money.

Now can you identify with any of these mistakes Lior and his other co-founders made?

You can listen to the podcast episode here in the event you missed it.

By now you know I’ve created The Entrepreneurial You Virtual SME Conference & Expo happening 25th-28th September.  I’m bringing back some of your favoruites from the podcast for 4 full days of rich content to ignite your passion.
Included in the line-up is of course Lior Degani. I’ve gotten to know Lior personally and I know he is going to inspire you as he shares story of his journey with you.

As mentioned earleir, Lior is Co-founder of Swayy (Acquired by SimilarWeb). He mentors at Google Campus in Tel Aviv to startups with Growth and Go to Market strategy as part of the Google Launchpad program.

He specializes in system engineering, growth hacking and data analysis, with over 10 years experience working in Telecom and Startup companies, as well as serving in the prestigious IDF unit 8200 – an elite intelligence unit which has spawned many successful Hi-Tech entrepreneurs over the years.

Lior lives in Tel Aviv, Israel.

Sign up now or share with a friend. This is going to be EPIC!
Can’t wait to have you join us.

8 Signs that you are Living a Purpose Driven Life

As spirit beings, we are able to step away from outside of ourselves and observe who we really are. Click To Tweet. I don’t believe animals are able to do that. This is a treasured gift made available to humans.

In our quest for a deeper understanding of life’s meaning, and to get clarity, over time we develop our self-identities. With this search, the age-old questions of ‘who am I?’ and ‘why am I here?’ top the chart of ‘frequently ask questions’ that can be found anywhere. This cannot be avoided. You see, we weren’t randomly placed on this earth to make up numbers. Much like a piece in a zig-saw puzzle, each of us forms part of a bigger picture of this thing called life. We were meant to play specific roles. I can’t fill your shoe neither can you fill mine.

Since this is true, we must continue our quest to identify what that purpose is. What is that great work that causes your soul to stir? What is the thing that drives you to rise and shine in the mornings? What is the last thing you think about before your go to bed? What is that problem you can’t wait to solve in the mornings?

The answers will be different for everyone but one thing remains constant – it gives us life.

I have narrowed my purpose down to this – “life transformation through inspiration’. The reason I get up every day and do what I do i.e. podcasting, writing, speaking, entrepreneurship, is that I get a platform where I can inspire others to action through my story. Many people live vicariously through my eyes. Now everything I’ve ever been through in life makes sense. The depression, abuse, pain, neglect, rejection…it’s all abundantly clear, why. My life is a story of transformation, hope and triumph. And I love it.

Are you living on purpose? Here are some ways in which you can be sure.

  1. It is true that if you love what you do, you will never have to work a day in your life. When you truly love what you are doing you will be excited about doing it. The result is an obsession that is almost inexplicable and you enjoy every moment of it. This gives you joy and a true sense of reason for living. In the moments that you feel like you want to stay in bed and simply let time pass by, there is a constant reminder of the reasons not to and your energy comes from that.
  2. There are times others may be trying to get your attention but you are so focused it appears that there is no one around. You are always focused when doing what you love. You do not allow yourself to get distracted. ‘Random’ social events will not appeal to you much, as your gaze is affixed on your prize.
  3. You have a strong underlying belief that you are doing what you were created for. You may have tried several things before and soon found that your interest in them disappeared as quickly as they came.
  4. You keep a clear vision all the time of where you want to reach irrespective of any ‘failure’ that may happen along the way.
  5. Even with a clear vision, there are times you are not quite sure of what to do. As chapters unfold and phases roll out and define themselves, you stay open to guidance from professionals, books, CDs, the internet or whatever resource is available to you. Although it is your purpose, you will never be able to accomplish it alone.  Forging strategic alliances with the right people and organizations and having the right tools, is a sure way to get ahead.
  6. You keep going when the going gets tough; in those times when things don’t seem to be going right. The odds all appear to be stacked up against you; yet you refuse to give up because you know that anything that is worth fighting for usually comes with challenges
  7. You surprise even yourself at your persistence and drive to press on. Challenges are inevitable; it is how you deal with them that will determine whether you are doing what you were called to do. Despite the challenges, hurdles, trials, tribulations and frustrations, you look in retrospect with delight knowing that you have totally enjoyed the experience anyway and have no regrets. The mistakes were merely lessons to learn from. You say to yourself, these mistakes only meant that you tried something new.
  8. Sometimes you find that many of the opportunities that are aligned to your purpose just seem to fall into place easily and things appear to ‘just happen’. The telephone calls, emails, connections and people just seem to appear serendipitously to give guidance and assistance; things that seem to happen out of the apparent blue. The truth is, nothing happens by chance.

I’d love to hear about your purpose. Leave a comment below.

Heneka Watkis-Porter is a serial-entrepreneur, cultural ambassador, sociologist, author, speaker, fashion designer and podcaster. She wakes up every day with a grateful heart as she lives her purpose of “life transformation through inspiration”. She is the leading lady behind Patwa Culcha International, the company that owns the authentic Jamaica clothing brand, Patwa Apparel.

021 – The Secret to Staying Authentic, Sharing Your Story and Leading in the Sales Conversation From a Place of Vision, with Benjamin Tyler

Benjamin Tyler is the founder of Client Enrollment Academy and host of Sales for Coaches and Consultants podcast. As a speaker and coach, he shows coaches, consultants and service based businesses how to attract high quality leads and enroll them into their services to help them build successful businesses around their gifts and talents.

#PeakPerformers, Benjamin shares his awesome journey on #TheEntrepYou today! Click To Tweet

Show  Notes:

If there’s an exception to every rule, is there an exception to that rule?
I have no clue, you’ve already stomped me.
Tell us about your upbringing?

A defining moment in my life, I was 12 years old and I sat my mother down and just bawling and pleading for her to show me some sort of affection. She was obsessed with making my sister the Prom Queen by giving my sister the life that she never had and she didn’t have a lot of time to pay attention to me and when she didn’t do that after I asked for love and affection, I told myself I would never be hurt again.

That led me into a place where I became a perfectionist; I was a high achiever. I also closed myself off emotionally. The soul needs a companion, for me that was drugs and alcohol and gambling. I started taking ecstasy and cocaine by the time I was 16 years old.

How did you make the transition from where you were to where you are now?

From the point I was showering with the garden hose to where I finally said enough; I wanted to change my life and I finally took responsibility, I quickly excelled. Fast forward 2 years, I’m living in New York City, I’ve got a 6-figure job, stature, going places in my career; I’m living the Bachelor life in New York, dating 3 different women. My ego was higher than it ever was when I was on drugs.

One day I was sitting on the subway coming home after a long day and thought, ‘why am I still unhappy?” It was at that point I realized that I always wanted to share my voice to impact people with my message, speak and allow people to stand in their own greatness and feel like they are good enough to have what they wanted.  When I went off to New York, starting my personal development brand, I started as a Life Coach. I would get blank stares when I said that. I tried to lead with how great my life was and that I had all my stuff together but it wasn’t working and nobody wanted it. One day out of frustration I said, I’m going to go to this networking event and share my story.

I walked in and shared my issues with addiction and how I overcame them. I’m successful in my career but more importantly, I wanted other people to feel like they are good enough to have what they wanted in their life.  All of a sudden people were interested in what I was doing and I wasn’t just a life coach. I realized this is what people wanted from me and I founded the Client Enrollment Academy and I still lead with my story as I find that’s what people need these days.

You go on Facebook and everyone is tooting their own horn but people really care about not just the solution but who we are buying from. More people need to share the core of who they are not just in their struggles but in their greatness too.

How do you think we got there, thinking we have to put up a facade to get people to buy from us and why is our story so important?

I’ve gotten trapped into the ‘fake it till you make it’. A lot of the time when we take someone else’s mission, it’s not authentic to us because it is not who we are as a person. I did that when I started Client Enrollment Academy but it wasn’t working for my. My messaging is that we have a story and we want to impact the world, the money will come but that’s not the root of what I want to do. I want to share the message of my story instead of what everybody else is saying.

Our story is important because the decisions we make in this world are emotional. Our buying decision is emotional. Ninety percent of our buying decision is done emotionally. Too many people are trying to sell through their solutions and that’s rational space of ‘I don’t have money’, “I don’t have time’, ‘are you even qualified?’ ‘I’ve got to talk to my partner, etc. – the rational mind is filled with all those objections. If you’re trying to get clients from the rational place, you’re in one of the biggest battles in the world. Why not go and spend the time in the emotional space and inspire people by sharing who you are and where you came from. Look at the biggest speakers in the world, the biggest influencers in the world; the biggest movers and shakers, they are all great story tellers – they get people emotionally charged to take action in their life.

Why do people fear telling their story?

It’s challenging; I have a story that my mother doesn’t necessarily like to hear. I lead with only one way and that is sharing with authenticity. I want people to know who I am. I want to work with people that are going to become my friends. I want to work with people that are willing to become vulnerable with e and I need to lead the way so is my system of leading with my story going to work for everyone? It is not going to work for everyone, I understand that but my people are the ones that want to share their message with the world.

 What does it mean to stand in your authenticity?

It being able to share who you are; having a voice, have an opinion, an idea – to speak your truth. Whatever makes you feel real when you speak. So often people in the business world can’t say that they do.

How are you helping people to live their dreams?

I’m Founder of Client Enrollment Academy and what I do is I help people create their brands, stand in front as their businesses, stand in who they are as a person and having an authentic messaging whether it’s speaking or building an online presence, I help people leverage that and emotionally charge their audiences to want to work with them.

I help people attract their ideal clients and have sales conversations where it is authentic. I speed up the enrollment process for people through something that is natural, authentic to allow people to create the impact they want in the world. I work with Coaches, Trainers, Consultants by helping them create the growth in their business by doing it in a way that is true to them.

What is the underlying reasons why some Coaches fail?

It is consistency and understanding that you have to show up for world before it shows up for you. When you start your business, you’re not going to get that client in the first week. You’re not going to send out that one Facebook post and all of a sudden people are going to run to you. It is consistently showing up each and every day and finding a system that you feel in your heart will work and consistently showing up and pushing forward. If you keep doing that 1000 the world will start bending for you and you will see results. Too often, people give up way too quickly. Entrepreneurship is not easy, especially in the beginning. We look at the people we aspire to be – Gary V, Tony Robins, Brendon Burchard – you look at that person and you forget that most of them have been doing it for 25 years and you’ve been doing 1 or 2 years. You’ve got to keep going and keep pushing. You’ve got to have some patience.

How can we enjoy the sales process?

It starts with the mindset. We walk into a conversation in our world with an objective that we want, when you lead into a sales conversation with that kind of energy, it’s going to be very hard to close, because it’s a very ‘me-centred’ conversation. Instead, if you have a conversation where you are willing to serve somebody and focusing on that other person and getting into their world and figuring out what they need and building that rapport and that relationship, it becomes an authentic conversation.

Of course, we want to lead the conversation somewhere and we want to figure out their problems and we want to lead them to a solution to make that vision they have a reality but it really starts from the conversation in the beginning. Understanding that it’s not about me selling a product it’s about me going into a conversation and serving somebody so that I can help them.

In the book, SPIN Selling by Neil Rackman – it took 7.82 conversations to close a high-end sale and we as sales people we think we are supposed to get it in the first conversation and if we don’t get it in the first conversation, it’s like we loss. It’s continuing to have that conversation and not give up on that person.  very few people follow up with me when they try to have a sales conversation and I say now is not the right time. They gave up on me before I was ready for them.

Sales is about friendship.

Focus on their vision and the results that you can bring. It’s not about their problem, it’s about focusing on what they want to create. That’s where we want to position ourselves. That’s the 90% emotional place.

What do you want people to walk away with from your message?

I want people to realize that whatever is in their heart, to really do. Whatever that feeling is, that deep down that greatness inside of them that they can have it and that they deserve it.

Main Take-Aways:

  • Ninety percent of our buying decision is done emotionally.

  • We must be consistent – understand that the world doesn’t show up for you until you show up for it.

  • Focus on their vision and the results that you can bring.

RESOURCE TO PEAK YOUR PERFORMANCE

Grab this FREE Template to create stories that inspires action

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Law of Attraction: Lessons Learned from Building my Blog and Business (That Apply to Anything)

I am so passionate about educating people about the law of attraction because learning about it changed my life dramatically. My experience has shown me over and over and over again, that by directing our focus on what we want, and away from what we don’t, we can let in more of the former and less of the latter.

By engaging in some self-reflection, teasing out the beliefs that weren’t serving me, and shifting them, I created a whole new reality. Like anybody else, I am on the proverbial journey and I’ll never be done. And for the most part I have made peace with that…I’m human just like the rest of ya.

As anyone who reads my blog regularly knows, I often share experiences from my own life to show how I apply this knowledge and how it has helped me. Like many other people, my ‘professional’ life is one area in which I put a lot of energy manifesting-wise.

It is an area that occupies a lot of my time and attention. It is an area where we have learned a bunch of ‘stuff’ that really doesn’t serve us well, and can bump heads with the wisdom of conscious creation.

So I wanted to share some insights that I think will be helpful for people, but not just for people concerned with their business. These lessons are applicable to anyone wanting to manifest anything, as the basic tenets of attraction are the same no matter the type of manifestation.

I started writing this and realized that I had gone to my usual post length and hadn’t even covered all the points so there will be a part two.

I hope you enjoy it.

DON’T LOOK TO OUTCOMES TO SEE IF THINGS ARE ‘WORKING’

Let’s face it…we don’t fully trust in this whole LOA thing, and this is true no matter how much we manifest to show us, in fact, there is something to it. When we are contending with a situation that still isn’t to our exact liking, there is that niggling fear that things may not work out. We haven’t totally stripped our conditioning away.

We really want that ‘proof’ our efforts are bearing fruit. We want to see movement. We want those results. We want feedback. We want validation.

And this tendency is understandable. But, at the core of this need, is a lack of trust in the process, a fear we won’t get what we want. Again, understandable to have this.

But while we may not be able to eliminate it completely, we do have to work on it.

I may be one of the few bloggers who doesn’t check their ‘stats.’ I have no idea how many people read my blog. I have no idea where my traffic is coming from. I don’t do any sort of ‘analysis.’ When I first had my blog, I did check this information.

And I didn’t like how it made me feel. I was basing how I felt on outside circumstances. When I had a lot of visitors, I felt good. When I didn’t, I felt badly. I wondered if my stats were ‘good’ or ‘bad’ for a new blogger, blah, blah, blah.

Knowing what I knew about the law of attraction, I realized this habit was detrimental…looking to the outside will always fuck with our energy. By looking to the outside, we lose touch with our inner voice that provides the most effective guidance and feedback of all. We diminish our power. We chip away at the positive momentum we have built through our ‘inner work.’ We forget the law of attraction is not ‘magic’ and most things don’t change immediately.

I knew that if I kept creating the content that I felt compelled to create, if I kept doing something that was making me feel good, which was writing the blog itself, I would get to where I wanted to be. I knew I would be led to inspired actions that would draw ‘my people’ to me. I knew it would lead to all sorts of opportunities that would allow people to find out about me.

I recently started my ebook series about the law of attraction. I have no idea how many books I have sold. When I get my first royalty check, I suppose I’ll get some clue. But, I don’t check the sales because ultimately it doesn’t matter.

It feels good to write them, and people will buy them. I haven’t set any sort of goal income-wise with the books, because I really can’t control that. And know why I can’t control that? Because there is nothing I can do to make people buy them.

Maybe it will turn out to be a really solid source of income, or maybe I was inspired to write them because somehow this will open up some other opportunity of which I can’t conceive in my mind right now. At first I checked to see if I got reviews, and they were all really good, but I don’t anymore.

Maybe people are leaving more positive ones, or there are people who are leaving negative ones ,because they don’t buy into the law of attraction, they don’t like my writing style or a dozen other reasons.

Naturally I want people to like them, and find them helpful, but again, can’t control that. If there are people who don’t like the books, so be it. In the grand scheme of things, it doesn’t matter.

While validation in the form of positive feedback is always nice, we can’t rely on that. If we feel good about what we are doing, or we know it is the right thing for us in the moment, that is all that matters.

Of course, we may get feedback that can be helpful for us, and taking it into consideration can be of some benefit. This is surely the case at times, but often this feedback isn’t helpful, it’s just someone else’s opinion and nothing more. You’ll know if there is something of use in there, and you can make the necessary adjustments to whatever it is you are doing.

Our energy is our point of creation, and as long as you are aligned with what you want, and are feeling good about getting it, you’re going to get there. The path may not look like you think it is supposed to, or the manifestations may not be the exact ones you have in mind, but you’ll get there. But I digress…

Don’t always be looking for the ‘proof’ you are on the right course. Don’t look for others to validate you, and tell you you’re doing good or you are ‘right.’

If you are aligned, you’ll certainly get that feedback, so don’t worry…we all like it, and need it sometimes, and it’s okay.

I ,like anyone else, enjoy the comments, and emails, from people saying they like my work and it is helping them. I enjoy my clients telling me our work together has helped change their life. But I know that ultimately I can’t always be on the lookout for that.

FOLLOW YOUR INTUITION AND FEELINGS

This is easier said than done, and we may not always succeed. The difficulty in doing this is one of the things that slows our manifestations down big-time, but it just is what it is. We weren’t encouraged to operate from this space, and we just won’t go full bore, simply because we now know more about the law of attraction, and how our feeling is our point of creation.

But when we do operate from this space, boy, does it feel good, and boy, do things come together nicely.

When I first started my blog, I read very little about blogging. It really didn’t interest me. This wasn’t from a space of feeling like I knew everything and had nothing to learn. It was more from a space of just doing things in a way that felt right to me.

I didn’t care about what words I should include in a title to pique interest, the different styles of blog posts, doing outlines or whatever. I just got an idea about a post and wrote it.

That’s not to say we should never seek out advice from others who are traveling a similar path or working towards a similar goal…there are times when it will be very helpful. Again, when that is something that will be helpful for us, we’ll know it.

But I didn’t feel lost or stuck in any way. I had a pretty good idea of what I wanted to do, and I just did it. My feelings let me know I was on the right track. And at times when I did feel stuck about certain things, I managed to attract the very information, that was perfect to help me.

While I was obviously writing my blog for other people to read, I wasn’t overly concerned with how other people might perceive the topics, my style or whatever. I was writing what felt good to me, and what was interesting to me.

My idea to write my ebook series came to me during a silent meditation retreat, and it felt so good and right. I was excited. And when I got back, I started writing the books. I don’t know how many I’ll write. I am really enjoying it and people seem to really like them.

One day after Ryan and I did an audio interview on my blog, I felt inspired to start a podcast, and I just did. I really enjoy doing it and people seem to really like them. Will I do them forever? Don’t know. Right now I like doing them and I can see myself continuing for the long-term. But who knows what will happen?

By doing things that make me feel good, I am aligning with the energy of what I want, and as we all know, that is the most important thing we can do to reach the goals we have set for ourselves, and manifest the things we think will make us happy.

There is a tendency to really overthink our inspirations. We consider the impact over the ‘long-term.’ We let our mind get in the way and start questioning and picking things apart. We try to see 50 steps ahead when we just can’t.

If you follow your feelings, you will always be led down the right path, and the next steps will be revealed. The next inspired actions will surface. What are you being led to do right now? Do your best to just stay in the now, and heed those nudges.

DO THINGS YOUR WAY AND BE YOURSELF

If you were to have a conversation with me in person, you would find I sound much like I do in my posts and podcasts. I am totally myself. I never considered what sort of ‘image’ I wanted to project when I started. Like anybody else in this world, there are people that will resonate with me, and people that may not, for one of a million reasons.

Let’s take my tendency to curse. This isn’t to purposely craft some ‘edgy’ persona or to provide any sort of shock value. I simply don’t censor myself if the next word to come out of my mouth, or that I want to type, happens to be such a word.

I think cursing can be a great way to emphasize a point or to inject some humor. It’s not excessive, and I don’t think it makes me sound ‘rough’ or unintelligent. I actually don’t curse all that much in my day-to-day life.

Now many people would say that’s a big fat no-no when it comes to blogging and podcasts, because you may offend people. And that’s true…some people may find it offensive. But I don’t give a fuck. Ha, see what I did there? That’s their problem, not mine. You can’t please everyone.

My authenticity is what allows me to help people as best I can, and share what I have learned in the most effective way. It is what makes what I do fun and what makes me enjoy it.

If I worried all the time about presenting myself in a certain way, or I suppressed who I was, not only would that totally stilt my creativity, it would be a huge manifesting block, because it’s really hard to get exactly what you want, when you won’t let yourself be who you really are.

Living authentically means getting comfortable with the idea not everyone will gel with you, that not everyone will ‘get’ you, that people will most definitely make all sorts of inaccurate assumptions about you. It also means getting comfortable with the idea not everyone may like you either.

One of the reasons we are so reluctant to be ourselves is fear of people not liking us or criticizing us. But the great thing is, once you get more comfortable being who you really are, there is less insecurity and doubt within to be mirrored back to you, in the form of people criticizing and judging.

Remember our interactions with people are a manifestations of our energy just like anything else.

These people either won’t come into your orbit at all, or they won’t feel compelled to say anything, and will just turn their attention elsewhere—there will be no nasty remarks, blog comments, emails or whatever.

The people who do gel with you, and do ‘get’ you will find you. These are the people you are more likely to start encountering in your daily life.

Being into personal growth, and the law of attraction in particular, often calls for making really big changes in our life. It may call for doing things in a way that is the polar opposite of what you may have been taught to do.

And this can lead to a lot of fear about not getting the results we want. We worry that truly being ourselves is not appropriate, given a particular goal, or will hinder us in some way. If the way we feel inclined to do things, is not the way we have been taught we ‘should’ do them, this causes a lot of discomfort, and we are reluctant to trust ourselves.

But that all stems from limiting beliefs that contain within them very strong ‘declarations’ of how things are, that are just not true;or are based on the experiences of other people who have decided things have to be done a certain way, and there is no viable alternative, and again, is just not true.

Again, our energy is our true point of creation, and when we are aligned with what we want, we will get it. We can do things our way and we can be ourselves. We don’t need to conform.

Just because other people have done things a certain way to get certain results, doesn’t mean that is the only way to get those results. The perfect clients, friends and romantic partners will find you, and totally vibe with how you are.

IN CLOSING…

I hope you enjoyed the post and found some helpful manifesting lessons within that are applicable to your current situation, no matter what area of life you are trying to improve. Have I applied this wisdom perfectly each and every time an opportunity to do so presented itself? Um…no.

But, I applied it enough to make really awesome changes in my life, and over time, it gets easier and easier to act in a way that is more ‘LOA-friendly,’ if you will.

There is certainly a learning curve with this whole conscious creation thing, but like I always like to remind you…thank God you don’t have to be ‘perfect’ to let in any of the good stuff.

YOUR TURN…

What did you think of the post? Anything in particular resonate with you? Have you found any of these lessons to be helpful in your own manifesting journey? Would tips would you offer? Looking forward to your comments as always.

 If you want to learn more about law of attraction, you can also find my Making Sense of the Law of Attraction series on Amazon. If you are a Kindle Unlimited member, they are free…sweet. And if you aren’t, no worries..they are super-cheap!

Kelli Cooper is a coach who specializes in the law of attraction. She concentrates on dispelling misconceptions about the teaching, and bridging the gap between the theory and reality of manifesting, two issues which she hopes helps people more easily tap into their innate powers of conscious creation. This teaching was a linchpin in changing her own life, and she has applied these principles with great success in her personal and professional life. Since 2011, she and her husband have been running their location-independent businesses from all over the world, calling all sorts of exotic locales home, from Thailand to Fiji. To learn more about her, her work and services, visit her site at https://www.livelifemadetoorder.com

020 – Top 3 Startup Mistakes to Avoid, Paying it Forward at Google Campus, & Using Similar Web to engage Your Audience, with Lior Degani

Lior Degani is the Co-founder of Swayy (Acquired by Similar Web). He mentors at Google Campus in Tel Aviv to startups with Growth and Go to Market strategy as part of the Google Launchpad program. He specializes in system engineering, growth hacking and data analysis, with over 10 years experience working in Telecom and Startup companies, as well as serving in the prestigious IDF unit 8200 – an elite intelligence unit which has spawned many successful Hi-Tech entrepreneurs over the years. He lives in Tel Aviv, Israel.

#PeakPerformers, Lior shares his start up journey on #TheEntrepYou today! Click To Tweet

Show  Notes:

Fun question for you…Would you rather be a giant rodent or a tiny elephant?

I would go with a giant rodent. I would rather be big among the people around me.

What is it like in Israel?

Israel is a tiny country in the middle east. The weather is amazing, very hot these days. Tel Aviv is a very vibrant city.

Tell us about the genesis of Swayy and what you do?

Around 5 years ago we had several ideas for startups. We’ve tried to build a start up around business networking (like a mobile App). We basically make every mistake that any start up can. There is no single mistake that you shouldn’t do in the start-up play book that we didn’t make.

It took us a long time to understand all the mistake that we made. We spent about 1 year doing nothing at all – spent a lot of money and our time. Luckily, we got to join a startup accelerator in Tel Aviv. A lot of people think our idea was stupid, so did we.

We started off our journey with no idea, just us, three entrepreneurs. Because we had no idea and we were part of an accelerator, we wanted to take advantage of it. Every day we had a different idea. Throughout those ideas, we tested them every few weeks. We tried different things, some of them were pretty useful and successful on a small scale. We believed in marketing back then until now. We took the challenge to build a tool for ourselves that would help us understand what our community of Facebook, Twitter, LinkedIn are engaging with and how can we serve them.

It was kind of a discovery of concept for business purposes for social media marketing. While building it we figured out it was actually a very good idea. We got great feedback for it, we decided to ditch every other idea that we have and launch Swayy.

This was to analyze your social profile, looking at interaction and engagement that your followers are doing on your post and provide more relevant content for you to engage with them accordingly. We launched it in September 2013.

Give us an example of how to use the app that you have created?

It crawls through all your posts and engagement on a semantic level. For example, if you are fashion business and you share lots of content on social media, we are able to share specific articles about shoes or Paris or Jewelry, more relevant to your specific audience and generate more engagement.

What were some of the mistakes that you made in the startup phase?

I’ll give you three:

1. We didn’t share our idea with anyone – maybe we were afraid anyone would steal our idea. We did this for a year. You should never be afraid of sharing your idea. An idea in and of itself means nothing. It’s about the execution, it’s about the people behind the idea. Even if someone thinks your idea is great and are going to do it themselves, if you believe in yourself you will do it better.

2. We were looking to raise money from VCs and Angels but we decided to spend on our own and quit our jobs. Although it seems like a great thing to do because it means that you believe in your start up, that’s wrong because you shouldn’t spend money on your start up because it really gives you no other option to live. It makes you more stressful and dependent. It makes your lifespan shorter. You cannot always spend time on your startup because you’re always worried about money. From a financial perspective, when you’re spending money from your own pocket, there is no end to it. There is no budget.

3. We wanted to build the best and most comprehensive product that the world has ever seen which is completely against any idea of lean start up. When we started, it wasn’t there yet where everyone knows about Minimum Viable Product (MVP). We just thought that if a product is not good enough, no-one would use it so we would rather build the best product we can, which is against any common sense. When you try out something simple, the basic, the core of your product, you collect feedback from your users, you see if you can even get users. Why would you spend so much time building the best future if no one would use it? We built a super complicated and probably useless product which took us more time and more money.

Similar Web acquired Swayy, tell us about that?

After starting Swayy in 2013, we got some great reaction from the media, from users and investors. Initially it was amazing for us. After many years of our work without any results, we were able to get some interest. Obviously, they were challenges and we didn’t grow to be the biggest company in the world but made small steps of improvements every couple of months, which is important.

We played in a content discovery world and within the social media analytics world. This raised interest from several companies. We had the honour to talk with huge companies around the world about collaboration or maybe finding other ways to work together. Around a year or so, we had the opportunity to learn from another company and to grow personally. It wasn’t easy to decide to stop what you’re building every day and join a different company with a different cause from what you were doing specifically.

We found an amazing partner with Similar Web. The opportunity was amazing for us. We were looking at several directions, but sometimes come an opportunity when you feel it’s a perfect fit and we really did find an amazing home to help us improve in every aspect. It has already been two years since and it has been super successful for us how we have merged into the organization the way we did.

Similar Web does market intelligence so we measure everything that is happening in the digital world – whatever visitor goes to any traffic and where the traffic is coming from and how people are reacting on a certain website and provide you with all the knowledge you need to improve your marketing strategy or generally how to increase your market share. This huge vision that the company has was appealing to us in the beginning and it is appealing to us today. We really found an interesting home to be at.

 Paying it forward, mentoring at Google Campus – what is the role of campus and your involvement?

There are several campuses around the world that hosts different initiatives, different events – mostly free for the startup community as Google is super supportive (of startups). One of these initiatives is the Google Launch Pad programme where they bring in for an intensive week of training and mentorship, startups from different programmes in Tel Aviv and every day is about specific topics such as pitching, fund-raising, etc., like a speed-dating scenario.

I specifically participate in the marketing day and my co-founder from Swayy is participating in the product day. You meet amazing startups at different stages. There is nothing better than starting your company and living your dream. I’m lucky enough to participate in several start up programmes and other accelerators.

When I just joined the start-up accelerator in Tel Aviv, we had no idea what to do but we had mentors. Some of them that we met there are good friends to this day. It is impossible to succeed without learning from other people who had made those mistakes before to help you prevent those mistakes. I’m trying to pay to forward. When you are growing in the startup community, you’re interested, it’s fun, it’s exciting and you always meet startups. I had the opportunity to mentor startups for longer period along their journey like 3 or 4 months.

What is the startup landscape in Tel Aviv?

The majority of startups I meet won’t even reach any initial stage of investment where they can get to next step of building and marketing their product. The ones that pass this stage keep their startup for 2 or 3 years maximum before they fail – it sounds harsh but this is start up life, you go for a journey, only few succeed.

Luckily, we were acquired by Similar Web. We wanted to build a big company on our own which we couldn’t do. Every startup has their own journey. The numbers are not in your favour. Most entrepreneurs I know that are successful today have failed before. I’m not familiar with anyone that did it on their first try. Maybe there is but I haven’t met anyone.   Failing in a start in a startup is part of the process.

What is the number one reason for failure?

Losing focus. We lost focus several times because there are different things that you hear when you meet people. That is why you need to be able to able to make the distinction between feedback and noise.  Never lose focus.

Main Take-Aways:

  1. Never be afraid of sharing your idea, it’s the execution that makes the difference.

  2. We need others in order to succeed at starting a business.

  3. As a startup, you must be able to make the distinction between feedback and noise.

Connect with Lior Degani

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Question of the Day:

What lesson have you learnt in your life that you believe could change someone else’s life? Do leave a comment below.

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Set Up Your Own Fashion Business (Infographic)

Launch Your Fashion Business Successfully

Don’t be fooled, amidst the glitz and glamour of the industry, (real or imagined), an entrepreneurial approach must be taken from the start in order to achieve any measure of success.

Created using Visme. An easy-to-use Infographic Maker.

Whether you will utilize drop shipping or ship directly to your customers, it is important to get familiar with the International Commercial Terms (Incoterms) to prevent any undue stress that can accompany the shipping process.

Related Article: Fashion Business 

Being aware of this is important to make a decision whether you will ship via sea or air.

Heneka Watkis-Porter is a serial-entrepreneur, cultural ambassador, sociologist, author, speaker, fashion designer and podcaster. She wakes up every day with a grateful heart as she lives her purpose of “life transformation through inspiration”. She is the leading lady behind Patwa Culcha International, the company that owns the authentic Jamaica clothing brand, Patwa Apparel.

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How to Set Up A Fashion Business: First Things to Think About

There’s no shortage of business ideas – they are a dime a dozen. What is missing most of the times is ‘how-to’ get started. The question of, ‘how do I turn my passion for fashion into a viable business’ is one that can be daunting. Yet, with the right guidance, it is possible although not easy.

Starting a fashion business can be very lucrative. After all, clothing is one of the basic… Click To Tweet
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10 Things to Take into Consideration to Increase your Productivity

If productivity is the holy grail of success in life and business, why are so many failing at it? Click To Tweet

Everyone wants to be successful at their life’s work. Everyone wants to be amazing. If you profess otherwise, it may be because you are afraid to fail. And if you are afraid of failure, that suggests that you in fact want to succeed. So, go ahead, admit it, you want to win at whatever you choose to do in life – back to my point, we all want that.

When you are close to forty years like I am, there is no way you can make claims that you have not done some silly things. One of them for me is that there was a time in my life when I was busy as a bee. Was I being productive? Not necessarily. They say it pays (I think they mean cost) to learn. No doubt, I have paid dearly with my time. Because when I look back on the many things I’ve had my hands in, the way I allowed other people’s agenda to become my own, I know I have thrown away some of my wealth.

But then as I get older, there’s no doubt I’m wiser.  As I become wiser, I believe paying it forward is a good investment. Here are some productivity tips I’d like to share with you.

  1. Say no to things that are not part of YOUR agenda. Avoid being busy – prioritize and do only what matters. Are you invited to speak at a conference about an off-topic matter? One that doesn’t align with your purpose? Turn it down nicely. ‘No’ is a complete sentence but if you must explain, let the person know that it doesn’t align to where you are headed. They will understand. If they don’t, all the more reason you should say ‘no’ in the first place.
  2. Realize that there are different levels of priority. If everything is important, nothing really is. Things like checking emails are not that crucial. Believe me, the sky won’t fall when you refuse to check your email every 10 minutes. As a matter of fact, you may want to turn off those email notifications on your phone (food for thought). Set aside a special time throughout the day for that and honour it.
  3. Also on the subject of email, don’t copy more people than is necessary and don’t ask to be copied on every single thing. The more people in the thread of email, the more responses are coming in that require you to at least acknowledge. Your successful self will thank you for it.
  4. Just like you wouldn’t want someone to skip you in a line at the bank, let new tasks wait their turn. Avoid adding them at the beginning of a queue. The more you are able to mark off older items from your to-do list, psychologically you will feel much more accomplished and motivated to stay focused.
  5. Schedule, schedule and schedule some more. Take it from me – someone who hates routine and to be scheduled – it is the best thing I could ever do for myself. Like I confess earlier, I was always busy but not necessarily productive. Using John Lee Dumas’ Mastery Journal has worked wonders for me. I focus on my sessions throughout the day, take the necessary breaks and can actually measure my progress along the way. You know the importance of this right? What doesn’t get measured cannot be managed.
  6. As you get better at scheduling, you will realize that you will need to tweak how much time you spend on a particular item/task. It will help you be more realistic as you goal set.
  7. Try and limit the pop-up meetings. You know the kind that wasn’t scheduled ahead of time but you are expected to attend? I know it is impossible to avoid, as for entrepreneurs, the only constant is change. You should really evaluate if the meetings you are attending are necessary towards your growth agenda.
  8. Use a scheduling App when trying to set up meetings. It eliminates the backing and forwarding to determine convenient times for all parties. A scheduling app like Calend.ly works wonders for me.
  9. Master social media involvement. Automate and schedule like your crazy. There are a myriad of tools such as eCLincher, MeetEdgar, HootSuite, Recur Post and others to help you. So far eClincher is the best I’ve come across. There are even a few that works with Instagram where you can not only schedule posts but schedule your first comment using your hashtags, etc.
  10. Well, this one I’m about to mention is so key (note to self). Take time to take care of yourself – rest, eat properly, take breaks in between, exercise (yes Heneka, exercise). You only have go at this thing called life, don’t waste it trying to make a living and forget to really make a life.

I would love to hear from you. How are you mastering productivity or are you still struggling? Leave a comment below.

Heneka Watkis-Porter is a serial-entrepreneur, cultural ambassador, sociologist, author, speaker, fashion designer and podcaster. She wakes up every day with a grateful heart as she lives her purpose of “life transformation through inspiration”. She is the leading lady behind Patwa Culcha International, the company that owns the authentic Jamaica clothing brand, Patwa Apparel.

 

eZ-Xpo to Host The Entrepreneurial You Virtual SME Conference with Heneka Watkis-Porter

Get the Knowledge and Resources to  Change Your Life From Thought Leaders and Experts in Their Respective Fields Around the World

San Francisco, CA., July 27, 2017  – eZ-Xpo, the global leader in All-in-1 Virtual Collaborative Network Solution, today announced eZ-Xpo is powering the first The Entrepreneurial You Virtual SME Conference & Expo during September 25-28, in Jamaica.

This event is the most impactful virtual conference and exposition for Startups in history. This conference features the most dynamic CEOs and Founders, entrepreneurs, change-makers, and thought leaders to impact our community of peak performers.

The Entrepreneurial You Virtual SME Conference and Expo is the first Virtual Conference & Expo in Jamaica.  You should register for this Conference & Expo as an attendee if you are in a 9-5 feeling stuck and you want:
    Launch your business successfully
    Create profits quickly
    Life transformation
    Get unstuck
    Impact your life, family, community and your world

This new game changer platform will empower all exhibitors and sponsors to:
•    Showcase special promotion and deals or new product announcements through virtual booth (exhibitors)
•    Engage with attendees with live chat, Google Hangout, Skype or Web Conferencing
•    Capture qualified leads and marketing analytics with download hot lead spreadsheet
•    Conduct online breakout room for live chat or on-demand discussion board
•    Nurture customer relationship and trigger marketing automation from seamless integration with customer relationship management (CRM) and email marketing campaign

“We are excited to partner with eZ-Xpo to deliver this game changer solution to solve today’s challenging and dynamic market environment. Not only this platform will empower every speaker to connect, and engage with all stakeholders both live and on-demand; but also offer entrepreneurs and local business to showcase their latest products/services in a virtual booth.  It is the best of all world in one place.  As for the attendees, they get to experience life-changing presentations from some of the most successful entrepreneurs in their respective fields.”  Heneka Watkis-Porter, Founder of The Entrepreneurial You Virtual SME Conference & Expo

“We are excited to partner with Heneka Watkis-Porter to host the first Virtual Expo and Conference at Jamaica where we connect all entrepreneurs, thought leaders, and local business managers virtually 24/7 worldwide.  It also set up a global foundation channel and opens unlimited opportunities to all stakeholders for ongoing collaboration every day,” Matt Fok, CEO of eZ-XPO.

Register for at the event, please go to: https://ezxpo.net/teyvirtual

Attendee: https://ezxpo.net/teyvirtual/attendee_register
Exhibitor: https://ezxpo.net/teyvirtual/exhibitor_register
Sponsor:   https://ezxpo.net/teyvirtual/sponsor_register

For more detailed information regarding the virtual event, please contact Heneka Wakis-Porter  at henekawatkisporter@gmail.com

About  The Entrepreneurial You Virtual SME Conference & Expo

The Conference is for you if you have a vision of running a successful business; to do amazing things and do great work. You know that doing this will change your life, you family and your community. BUT you feel stuck and aren’t sure of the steps to take to have a successful launch and create profits quickly. We want to help you become unstuck by giving you the knowledge and resources necessary to launch your business idea. Our team of qualified and super-successful speakers will take you through the ins and outs of doing business successfully as they share their expertise with you over these 4 days. These include Digital Marketers, Coaches, Accountants, Software Developers, Copy Writers, Motivational Speakers and more.

019 – Tips on Reaching Your Highest Potential, Becoming a Conscious Millionaire and Growing Your Business, with JV Crum III

JV Crum III is by Inc Magazine as one of the Top Business Podcasts to listen to in 2017, is Host of Conscious Millionaire, a Podcast and Nationally-Syndicated Radio Show heard by over 10 Million listeners in 186 countries. He is a speaker, coach, best-selling author, Huffington Post Columnist and Founder of ConsciousMillionaire.com and the First Million Academy. His global company provides coaching and masterminds for both small and mid-sized businesses that want to make a big impact and big profits. He is also featured in the upcoming movie, RiseUP, and holds graduate degrees in three areas: business, law and psychology.

#PeakPerformers, JV Crum III shares his awesome journey on #TheEntrepYou today! Click To Tweet

Show  Notes:

If you had to eat a worm, how would you cook it?

I would saute it in butter with some garlic and rosemary.

What inspired you to write “Conscious Millionaire”?

I was looking for about 3 years going camping, etc. and asking “why am I on the planet and how can I take the talents that I have and turn to skills and put them to use and to make this a better world to help other people? I was skiing for the winter. I picked up a brochure (from the cabin), looked down and saw the word ‘conscious’ and in my forehead I saw ‘conscious millionaire’. I got a little tingling in my spine and I said ‘that’s it! That’s what I’ve been looking for. So the inspiration for the book – having an aspiration to teach people a path to make their first million that was spiritual, and socially conscious that would fulfill them.

I got there at 25 with the Mercedes and the four-story home and it was great but then I felt empty as I had not gotten the fulfillment and meaning part of it all. So I put all these together so that when you build your first million you get there and you’re fulfilled and feel like you’re doing something that matters.

What does it mean to be conscious? – outside of being alive

There are 3 different ways we can look at conscious.

  1. Awareness, which includes, “what’s the best client for me to work with? What’s their top problems? What’s the solution that I can best provide them? How does this mechanics actually work? How do I market?
  2. Visionary, think of Steve Jobs where he connected to a bigger vision of what we all do in terms of how we communicate with one another, and there comes the iPhones. That’s the visionary leader of connecting to a better idea about the world might be.
  3. Being socially conscious – caring about your stakeholders, everybody that works with you, that you’re being fair in your dealings with other people. How do I uplift my client? Create a better world – create a change in my clients.

Why are you so passionate to help 6-Figure service-businesses and coaches reach their First Million?

I think it’s because I grew up in a family where there are about 200 people in a little town. Nobody had any money. My parents were very strict and conservative and they didn’t want to be embarrassed in the grocery store so I was taught not to ask for the candy bar. We actually didn’t have that kind of money. At 5 I said, I don’t think this is how I want to live and I said, ‘what’s the answer?’ Why don’t mommy and daddy don’t have any money and I said oh, I’ll grow up and be a millionaire.

At 25 I got there. I can tell you that making that first million is game changer, I can have a beautiful home, I can drive a Mercedes, I can go to Europe on vacation. I didn’t have to worry about the things my parent had to worry about and I can focus on living my life the way that I wanted; making a bigger contribution. That first million is a game changer for people; they can send their kids to college; they don’t have to worry about anything. All those things come together for them. I know how important those things are in a person’s journey and I want to help them get there.

Why do some entrepreneurs reach their First Million and continue to thrive while so many fail?

That’s a great question, that’s why I wrote a whole chapter in my book on financial freedom. The skills that it take to get to that first million are actually quite different than the skills it take to sustain it and continue growing. Often times people don’t develop those skills so they get to that place but they don’t have good spending/saving/investment habits. They’re not focused on the things that will allow them to then take it and turn it into a lifetime prosperity. That’s a different type of skill.

How can a 7-Figure business quickly double revenues and profits?

It’s all about scaling. I have a 5-step process and the 5th step is really how you’re going to double/triple/10 times your business and it all comes down to having the right systems in place and knowing where your high profit/revenue is coming from so you can focus on that and scale it quickly. Once you have your systems working, if you know how to bring a prospect in and you have a system to take them through the steps to make that first sale and you have that automated, now it’s just a matter of more of the right traffic coming through and you can double your business quickly.

What is a Big Impact Vision?

One that comes from within you. There are 3 elements. The big picture is the core of the business and it’s where a lot of entrepreneurs fail to get that aspiration so that they really move forward and do something big. At the early stages a lot of businesses focus on how do I put money in the bank. This is critical but if that’s your whole focus for building a business, it’s very difficult to build a great business that way because that’s not the core of a great business.

Every great business starts off with a core vision of something bigger that has nothing in and of itself to do with putting money in the bank. It’s about creating a particular experience and transformation for the client. When you start talking about your big impact vision you may also be impacting the world, you may be solving a worldwide problem such as providing drinking water. That’s a big impact vision.

You start off by asking what is something you are passionate about. There are 3 clues to this:

  1. You really become one with it. When you do that activity, you lose track of time, you think an half hour passed and it was 4 hours.
  2. You have a state change. I call that state immense joy, you may have a different name for it. You probably have people say after you’ve been doing this activity, ‘wow! you look different’ and you may look different – the blood flow throw your vein differently.
  3. You’ll probably do this activity and help people for free. That’s the thing, you’ve got to be doing something you love so much that you’ll do it for free.

The great thing is because you’re so talented at it, this is what you can charge the highest rates for because you get the highest transformation and create the highest value.

The second part is purpose – I spend a long time figuring it out because I didn’t have a process but once I discovered it, and started working with a lot of clients, it never take me more than 2 or 3 sessions to get them to a deep purpose. Your purpose is like a gold coin, once you’ve discovered it, you want to have it in your pocket every day. It has 2 sides, on the front it says purpose but that in and of itself doesn’t tell you how to discover it but on the back, is the secret – your purpose is always about making a difference for someone or something outside of yourself. It’s never about you, it’s about what you give. It’s about giving, serving – giving value to someone/something outside of you.

You’re listening to me today and I can guarantee you that you have 1 or 2 core strengths but it’s hard for you to know them because it’s like a fish swimming in an aquarium. They are so good at it but they don’t know it because they are just doing it naturally. So, you need to ask a client/business associate ask 5 people what they think you do best. Put them together and it tells you your core strength to identify impact and what to focus on.

When you discover your core strengths, it will inform how you grow your business.

You created the three-step “Formula for Creating Wealth”. What are the steps and how can our listeners use them in their business or finances?

There are 3 steps – conscious, focus, action. The big impact vision fits in that piece. People who reach hundreds of millions they spend a lot of time at the conscious level of figuring out where they want to go and what’s the best route for getting there. Why are they focused on this number one priority over the next 30 days and why is this the number 1 priority and those are the people who are most successful.

The entrepreneurs that skip that step to focus on action, they are the ones who are least successful because if you don’t know where you’re going and if you don’t have a plan for getting there then all the action in the world is meaningless. It’s like the scare crow in the wizard of Oz. If you don’t know where you’re going any road is just as good as any other road. If you have a laser focused vision then when all these things come along that are exciting but are distractive, you know that those aren’t your opportunities and you’re able to filter through opportunities very quickly and go ‘great opportunity but not right for me or not right for me right now’. That’s what happens when you’re laser focused, you consciously take time to know where you’re headed, why it’s important and what resources you need to get there and then look at different paths to get there before you take action. That’s the best time you could spend on businesses.

There are 7 habits in your book. If you could only choose one to develop, which would it be and why?

Number 4 – the habit that defines being a conscious millionaire and that’s doing the right thing. If you always do what you believe in your heart is the right thing for your customer, employees, independent contractors that takes care of having to have a lot of rules because you’re really focused doing what’s right for everyone.

Main Take-Aways:

  • Being conscious means to be aware, a visionary and socially aware.

  • A big impact vision starts off with a core of something big, having nothing to do with putting money in the bank.

  • Always choosing to do the right thing is a habit that defines being a conscious millionaire.

RESOURCE TO PEAK YOUR PERFORMANCE

FREE GIFT FROM JV CRUM III

3 keys to handle problems

Conscious Millionaire: Grow Your Business by Making Your Difference

Fast Track Training

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Question of the Day:

What do you need to change about your mindset to make you an overwhelming success? Do leave a comment below.

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A Wellness Reve-lution: How One Brother & Sister Duo is Promoting Health in the Caribbean

Talent and a dream have spawned the success story of Reve Jewellery and Accessories, makers of exquisite jewellery, locally crafted and internationally acclaimed.

Anyone who has ever come in contact with Reve Jewellery knows there is talent. If you’ve ever spoken with Teasea, you know she speaks of the dream in quite passionate ways.

In an interview with, Teasea, Director of Marketing and Operations, a few years ago for the radio edition of The Entrepreneurial You, she said this, “Duane, my brother is the Director for Concept Design and Production. He is the ‘dreamer’ and I am the ‘doer’ – a beautiful ying-yang relationship. It’s really two dreams moving into one direction”.

The dynamic duo of brother and sister team behind this flourishing authentic Jamaican brand knows how do business. They have longevity, innovation and talent – all ‘must-haves’ for anyone even remotely considering entrepreneurship as a viable option. Duane and Teasea Bennett have long etched their mark firmly into the hearts and pockets of Jamaicans as well as visitors to the Caribbean, looking for unique quality jewellery and accessories.

Having been brought up in a family of entrepreneurs, they’ve always wanted to do that. After all, it’s what they’ve always known. It’s quite fun to stand on the sideline and watch their dream blossom into reality right before your eyes. They have been motivated to show the world what they have to offer. It’s no wonder why so many international and local stars wear Reve Jewellery with such pride. They are, without a doubt, one of the things that is right with Jamaica. It doesn’t take long for anyone to realize that they are two of the nicest people you will ever meet, which is a plus for business.

They have a deep desire for doing what they do. They are not just about dollars and cents, though no doubt that is quite important. They are socially responsible, contributing to building others through service. A testament to their giving nature, they have made their cozy Devon House space home to many other talented designers, local and regional alike.

As August approaches fast, the team at Reve have their hands full with a myriad of activities. One of the highlights is their annual Reve Wellness event, happening on August 13 at Devon House. Under the theme, ‘Liv gud…give tanks‘, they have been having a series of activities leading up to the big day. This is their creative and innovative way of contributing to society as wellness is at the core of their value system. Part proceeds of the event goes to the talented Cherine Anderson’s Foundation – the Reach One Foundation (ROC). You can expect yoga, fashion show, natural hair meet up, Caribbean foods and cuisine, natural tonics and more.

As someone who believe wholeheartedly in Jamaican entrepreneurs (an entrepreneur myself), I totally endorse what they are doing. Be sure to pay them a visit and give your support.

Let me hear from you, how are you making a difference in your community?

Heneka Watkis-Porter is a serial-entrepreneur, cultural ambassador, sociologist, author, speaker, fashion designer and podcaster. She wakes up every day with a grateful heart as she lives her purpose of “life transformation through inspiration”. She is the leading lady behind Patwa Culcha International, the company that owns the authentic Jamaica clothing brand, Patwa Apparel.

018 – How to Get and Stay Motivated, be Intentional, Train Your Mind for Success and WIN, with Nicole McLaren-Campbell

Nicole McLaren-Campbell is an Educator, Motivational Speaker, Author and Entrepreneur. She operates AIM Educational Services, providing college and graduate school placement services, SAT / ACT / SSAT and GRE prep, and tutoring in high school English, Math and Science.

#PeakPerformers, Nicole shares her inspirational journey on #TheEntrepYou today! Click To Tweet

Show  Notes:

Fun question…would you rather be able to see the future or change the past?

I guess maybe more I’d want to change the past because I have that compulsion but on the other hand I feel like even my failures and missteps have been very useful. I guess I would change the past because some things were just dumb. I would go back and fix the dumb stuff although you can find a lesson in everything. I wouldn’t go back to make it perfect though because there are some things that the struggles were worth in the end.

Give us a little into your background and how you developed this fire in your belly?

Some of it feels like my purpose in life, because of that I think it’s a gift to me from God and I appreciate that energy. I’ve been very blessed to be influenced and motivated by very key people at very key stages of my life. That has given me fire and energy and I’m a student of success. I’m ready about how successful people keep their energy up because energy is such an important part of winning.

Exercise, eating properly, getting up early, praying, reading books help me. I try as much as possible to stay away from things, people and activities that suck my energy.

I spend most of my time in pursuit of what I feel I was called to do, I get energy from that because I enjoy my job and the impact that I’m able to have. I enjoy most things about my life and that gives me energy to power through the things I don’t necessarily enjoy but they are part and parcel of what I’m trying to accomplish.

How important is it for us to wake up and intentional?

What could be more important? There is so much going on in the world. There is a lot of distraction, noise and so many things we could be doing. It is very easy to get busy being busy. If you’re not moving from a place of clarity about what the vision for yourself – aligning your values with that vision and making sure your goals are in alignment with your values and vision – then you can find yourself doing all sorts of things. You don’t know what to say no to, you don’t know what to say yes to, you just sort of going through the motions and you’re wondering why you feel dissatisfied and you’re not feeling a 100% of you.

You know that there is something in you but it’s not coming out because you’re not being intentional.  It is very important to move from that space of intention because that’s how, over time, we move forward with what we want to be doing as opposed to some other agenda that someone has put forward or equally as bad just “tek weh yuh get out of life” where everyday just come at you and you in reaction mode constantly.

With the best of intentions, sometimes we get distracted how do we maintain that positive mindset?

We have to build our vibes sometimes. We can’t just go with the way we feel. We have to realize that we can deliberately turn that around. Repeating affirmations and practicing gratitude is important. In my book, “Make it Count”, I talk about getting and staying motivated and that you have to take a very deliberate approach.

Every day I wake up, I pray first and imagine my day as to how it is going to go, thanking the Lord for things that haven’t even happened yet and to put yourself in that positive mindset.

The brain naturally tends to go the negative stuff because back in the day you had you focus on surviving. Our brain is still in survival mode and programmed to go to the negative. You have to take back control, don’t let your brain lead you. You have to lead from your gut and heart and tell your brain what the agenda is.

We have to understand that we are not powerless in this thing of mood or staying up on energy, it is something we can be deliberate about and affect our disposition. Some of it is genetic but a lot of it is within our control and we have to seek to control what we can. We shouldn’t worry about what isn’t within our control. If you are sucking my energy, you are getting a swerve. I don’t play game with that.

Your entrepreneurial journey?

I did my under-graduate studies at Princeton University and decided that I would volunteer as part of the Admissions School Chair (ASC). I was interviewing a young lady for Princeton who was and is powerful (she is doing great things in the world now). At the time she was a student really dreaming of going to Princeton, really doing outstanding work in terms of her studies and SATs and very powerful. I thought she was a great candidate but by the time the interview was finished I realized that she hadn’t quite competed in the way that I know she needed to in order to maximize her scholarship as it was competitive. She didn’t get in and when she didn’t, I went home to tell my boyfriend at the time (now husband, Jeffrey Campbell aka Agent Sasco) that I wish I could help people get into college. I didn’t know if it’s a job or anything. He said I should totally do it. I was worried about car payments, etc., and he encouraged me not to worry about it because he knew I was going to be successful.

I didn’t quit my job immediately, I got trained even while being at the Ministry of Education which was a great experience. I worked with Andrew Holness as his Senior Policy Analyst. He is now the Prime Minister of Jamaica. It was a priceless experience because he is one of the hardest workers I know with an energy level that is unreal. He taught me a lot and pushed me hard in that job. I got trained, and started going to local events around the industry.

I met another consultant who focused on boarding school placement, I wanted to do college placement and we just struck up a friendship and an alliance that exists to this day. I’ve been blessed to meet some key people at some key points in my life.

That’s how AIM started, a dream, a faith, a step, a very supportive boyfriend (now husband), family that supported me and believed in me. Yes, they are naysayers and that’s part of the story. They were people telling me about the industry, you’re a young girl, what are you going to come and do.  Here we are 7 years later and we are on fire.

It feels really good to help others to achieve their dream in the same way that others have helped me to achieve my dreams.

My business from a business point of view helps people which is exciting but from a non-business point of view there is also the responsibility to help people who cannot help themselves.

What are some of your successes?

Every year, I set my intention to exceed what I did the previous year. It is going to be my best year yet. Last year for example, we had a return on investment of 4700% and this is when we look at the average scholarship for 1 university. This year it is 5067%, that’s really exciting. Our average scholarship per year per college is US$38,000. Last year it was US$30,000.

I am a results person. I want to talk about value. I’m reading a lot of Warren Buffet and he says you don’t look at cost, you look at value. I’m very serious about where I invest my time and money. I love to return that investment to our students and their parents because this is a serious thing. Not only are the numbers telling us, but the types of universities that our students are getting into versus what the regular admissions rates look like for those schools. We are doing more online work more now than ever, we are seeing students from all over the Caribbean, all over the USA and in Canada in the same way we are working with students like we do right here in Kingston.

What inspired you to write, Make it Count: Tips on Unlocking You Vision in 2017 and Beyond?”

It was a Security Guard at Television Jamaica in Kingston. I was on the programme, “Smile Jamaica, it’s Morning Time”, talking about making the second half of 2016 count. When I was leaving the security guard said she really enjoyed my presentation and that she was really inspired. She wished I had a book so she could read to be inspired when she wanted to. It did occur to me to write a book but shoved it aside.

I was struggling to complete it although it is very short and digestible. I gave myself some external accountability by putting it on Instagram for pre-order the (it wasn’t finished). People started pre-ordering and I was forced to complete. I googled an App to self-publish. A publisher has contacted me and I have signed a publishing deal. I’ve already launched it in Paris and I’m going to launch it in New York and I’m doing an island wide tour. All of this is completely blowing my mind but you move in the direction of your calling and purpose, you don’t need to see the whole staircase as Martin Luther King said – you just need to see the first step and you will be frightened at how everything starts to come together.

The book is 37 pages dealing with anecdotes, stories from my life about different things that have been in my way. Getting really honest, different failures I’ve had and how I’ve overcome and learn powerful lessons from failures. It is overcoming fear, staying motivated and tuning in to your purpose and setting that vision for yourself which I find to be priceless. It is attacking that horrible thing called procrastination that sabotages so many of us.

 Main Take-Aways:

  • Focus your energy on your calling.

  • You must be intentional in order to move forward.

  • We are not powerless, we have the ability to affect our mood.

RESOURCE TO PEAK YOUR PERFORMANCE

Grab this Chapter of Make it Count

Connect with Nicole McLaren Campbell

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Question of the Day:

What would you consider the biggest failure in your life? Do leave a comment below.

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017 – How to Break Free From Your Safety Net to Live the Life You Want, with Rob Dial

Rob Dial is a podcaster, performance coach and speaker for 10+ years now. Throughout the course of that time he has coached thousands of people – from college students to NFL superstars. He is the magic behind MWF Motivation.

#PeakPerformers, Rob shares his inspiring journey on #TheEntrepYou today! Click To Tweet

Show  Notes:

If you could have 3 wishes granted, what would they be?

To change the fact that innocent being killed by older men who can’t get their politics together; secondly to not have to sleep and thirdly, I wish extreme self-awareness for everybody in the world.

Take us through the journey of growing a multi-billion-dollar business

It was Cutco Knives. We sold the best knives in the world in people’s houses. I was a 19 years old college kid. I went in for an interview and saw there 20-21 year olds who were making a $1,000 per week by selling knives in people’s houses. I didn’t know anything about knives, I didn’t know anything about cooking (I’m still a terrible cook at 31) but I was like if these people could do it, I could do it as well. I went in for the job really to make money. That originally attracted me. Starting at that company set me a completely different path in my life. It made me focus on personal growth and made me be the best i could be. By the time I was 21, I was promoted to run an office for them; grew it to one of the biggest offices in the United States, broke a bunch of records, trained a few thousand people. The rest as they say is history.

 Was Sales something you thought you’d be good at or you said let me try this because I need the money?

A little bit of both. I always wanted to be in sales because when I was younger, my father was in sales and I remember being in high school and wanted to be ca car salesman because I knew that sale people make a lot of money. I knew that I loved cars but no car place wants to hire a 16-year old kid to sell cars for them.

It forced me to get out of my shell. By the time, I was 20 years old, I was interviewing people who were 40, 50, 60 years old sometimes and then running 3 day-17 hour trainings for them. It forced me to get better at my communication skills and getting in front of people and speaking. I always wanted to be in sales but didn’t think I would be a great sales person because I was really shy and not very confident.

What infrastructure that were in place to make you become so good at it?

Cutco had a really good training program. If you’ve met anyone who has ever been at Cutco for a while you’ll recognize that they are usually super sharp, on point person and the reason is they recruit a lot of people and they quit because it is really a hard job. To stick there for a while says a lot.

The best part was the culture. For people who worked there for a while, it turned into a bubble of positivity and personal growth and everyone talking about the books. You have 19, 20, 21-year old kids talking about the books they’ve read, the conferences they’ve been to; the money that they’re investing into themselves. When I was 19, a few months after I started with them I paid $500.00 per month to have a one on one coach to make me better. They talked about how they taught skills for life.

When did you recognize the importance of feeding your mind?

I ran an office for them in Florida when I was 21 years old. I started to notice that there are two different paths that I could take. When I first started at 19, I partied a lot. I started to notice that I could continue down that path and it wouldn’t take me where I wanted to go in life. I could look at the people whose books I was reading, whose conferences I was going to and realize that if I start putting the right things in place right now, it could set me up to be extremely successful in life and that is the theory.

It was hard to say no when my friends would call me up to say let’s go hang out. It was hard not to say yes. But I knew what I was working for, I had a vision of where I wanted my life to be. Ten years down the road, I’m glad I made those decisions because it set me up to be way further ahead than most people that are my age now.

I had the foresight that it would change my life.

Where are those college friends now?

They are still some of my best friends. Some are doing pretty decent for themselves. Looking at some of friends from high school, they are not really successful; they have normal day jobs and those types of things.

An example of someone I became best friends with who I met through the company when I was 19 or 20 years old, is killing it as a Realtor. Most Realtors may make $40,000 in their first year, he just switched over 3 months ago and this month alone made $45,000 and already has the team of people under him 3 months into. It shows you the type of mind-set that you develop from working in this company. I always like to think about it like this, you can go to the gym and you can work out your body, and grow your muscles by putting them under stress and making them better by training them. That’s exactly how the brain works, if you can put yourself through stress and learning discipline, and the right habits then it is just easy for you later on in life for things to be thrown at you and you can go past them and throw them off. You don’t have as many limiting beliefs or fear holding you back because you’ve already gone them 10 years ago.

 When did you decide you want to be a coach?

I started doing coaching a long time ago when I was younger.  What happened was I was with the company, I doing well working 100-110 hours a week because I was obsessed with becoming the number manager and I burnt myself out. I left the company and got a really good offer to work for another company. I thought maybe I go work for them and do some sales and training for them. I had a different experience where instead of going and becoming an employee and deciding that I wanted to become an entrepreneur; I was an entrepreneur who then become an employee and then deciding that I wanted to become an entrepreneur again. I went into the corporate world for 5 years and realized that it’s good for some people but for me, it’s just not what I wanted. I don’t deal well with being an employee. I like to think of ideas and execute on them and make money off them.

I went into the corporate world and did sales and training for them and was very successful doing it and made a great deal of money. In December 2014, I was making more money than I ever had in my entire life, I was great but I was completely unfulfilled with what I was doing. I decided to leave the company. In January 2015, I wrote in my journal that I want to create a job where I can help as many people as possible get what they want, bring out their true potential and be able to do all of this from my computer and be fulfilled. Ten years ago, I wanted to do something that even if I weren’t able to make as much money as I was when I was in the other company, I would be still be driven to wake up every morning and do it and be able to give something to people. I was trying to think how can I do it? What format that I can use? It took me about 4 month of planning. I thought I am going to get my message out via Podcasts. I feel like a decade of personal growth, conferences, book read, and everything that I’ve done, that I have a lot to offer people. Within the first year it got over 1 million downloads and well on way to 2 million downloads within 18 months and been able to build up a following between Instagram and Facebook of over 100,000 and growing.

The best part is when I quit my job, I was making the most money I’ve ever made at that time; now I’m 100 times more fulfilled than I ever have been and making more money than I could ever dream of when I was working for someone else. It shows you that when you decide to cut free from the salary and the safety net and really go for what you want to do and what you’re passionate about, the money will follow. I’m living proof of that.

 What is the name of your podcast?

MWF Motivation – Monday, Wednesday, Friday Motivation, which are the days that it comes out. They are short to the point, no BS podcast. It is about 5-15 minutes.

Take us through severing ties with our safety net?

I used to hate that I had paid vacation because I wanted to be on vacation all the time. I didn’t want to have 10-15 days of paid vacation that I could take per year. When someone says paid vacation, I’m like, screw paid vacation. My life is going to be a vacation and I’m going to get paid while doing it. That was one of the things that made me want to leave, the second thing was, working a 9-5, Monday to Friday was just arbitrary stuff made up by someone who was no smarter than you and I.

I’m very much the person that questions everything that is done by society and the rules we follow – the way we are to act and the way we were told to be. I don’t think I was put on this planet to work somebody else and spend most of my waking hours doing something that I don’t want to do for somebody else who doesn’t really care about me. I could be replaced. Maybe I’ll make less money but I would be happy.

We’re stuck in the 9-5 of what we feel we’re supposed to do and that safety net. The money in my bank account never fulfilled me and it was the idea that if want to go and work form the park on Tuesday at noon, I can go work form the park on Tuesday at noon. I can set up a mobile hot spot from my phone on my computer and I do it all the time. That’s what I wanted to build.

What’s more important to you?  

Making a bunch of money and bunch of digits in my bank account or being really happy every single day that I’m alive and feeling like I’m helping a bunch of people while doing it and that’s what made me break free.

In reality, we think we want money to buy new things and all of that but really what we want money for is to be free. When you own your own business, and got it to a point where it is at least profitable, and you’re able to pay the bills, feed your children and all of those things, you’re free. If you want to take a day off, you can take the day off.

 Final piece of advice?

You’re going to die. I watched my father die at 15 years old. From that moment I realize, this is a legitimate thing, he’s not coming back. I’m going to be in the same position one day. It’s very real. I think about it all the time. I’m going to put everything that I can into making sure that I can be the happiest that I can be every single day. If somebody has the gut feeling inside of them of, “I need to do my own thing”, or I need to figure out a way to make money on the side to have more freedom with my kids or I want to travel, they need to figure a way to execute on it. You only get one life. If you feel like you shouldn’t be working for somebody else, don’t waste your life working for somebody else.

 Main Take-Aways:

  • Invest in yourself, it will come in handy years from now.
  • If you feel being an entrepreneur is for you, don’t waste your time working for others.
  • It’s not money we desire but the freedom to do what we want when we want.

 

Connect with Rob Dial

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Question of the Day:

What is the one thing you do everyday to make you a success? Do leave a comment below.

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016 – A Conversation on Living ‘Between Dreams’ to ‘Just Go’, with Chris Ruggiero

Chris Ruggiero does fun for a living; he is a live theater performer, podcast host and author who has been featured on Entrepreneur on Fire and The Ellen DeGeneres Show. Whether he’s juggling random objects on a unicycle or executing seemingly impossible tricks and stunts, nothing is off limits in his show! Thousands of audience members have been left in a state of laughter and amazement.

#PeakPerformers, Chris shares how he is living between dreams on #TheEntrepYou today! Click To Tweet

Show  Notes:

What was one new experience you tried that, at the time, was completely unknown or uncomfortable to you?

To answer this question and give a background into what I do ties into the same thing. I do a live theatre show that is a one-man show, juggling, circus, variety and all kinds of crazy stuff. Just getting started with that was scary and I didn’t how to do it. I started by doing small things. I started before I knew how to do it.

Take us back to when you got started, what did figuring it out meant to you at that time?

My book fits into all of this as it is entitled, “Just Go”. For my show, it was like first starting and create your own thing and try to get people to hire me and do a performance. Just being patient and willing to take one step at a time is really valuable. I would do shows for free because I wanted to learn how to do it. I wasn’t impatient to get to it. I knew that it would be great to make a large amount of money doing shows but I wasn’t ready for it yet. I was willing to start with the small shows including birthday parties, free shows, community events, retirement homes, all these shows that didn’t look too glamourous looking back at them but they allowed me to develop those skills to be able to do the bigger shows. Now I perform in casinos and do the shows that are more ‘brag worthy’.

Share the importance of staying in your lane and developing our craft doing the things that we love…

With my show, I said, I’m here and I need to start here. You need to focus on your own thing. For example, I self-publish my book because I didn’t want to sit around for two years to hear every book publisher tell me ‘no’. I didn’t know how to write and publish a book but I knew how to start writing. I had YouTube and internet and I research and figure out how to do it.

What has been a most terrible time for you as you enter the field of entrepreneurship?

Getting inside my own head and saying am I good enough to do this? Am I qualified enough to do this? Who’s going to care about this stuff that I’m creating? For me it comes from within myself. You start to find things outside yourself to reinforce that. On the other side of that it’s what you’re focusing on is what your brain will seek out and find.

What is the message you’re sharing with your clothing brand?

I’m trying to build an umbrella for all the work that I do to fall under. Between dreams is this idea of my friend Kip and I. People dream all the time, dreaming about things, talking about things. But there are certain people who do things between dreams…live, that’s where life is. That’s where the idea of Between Dreams came. It’s an idea for people to grab a shirt and feel like they are part of a community. Things you wear tell the story of what you want to convey. It can make you feel like a different person. It can change your physical surrounding as you are behaving differently. It can change your life and change the world.

The achievement you’re most proud of?

Some people saw the Ellen Degeneres show as this major thing. It was awesome but it didn’t change my life. I’m proud of it and the work that I did to convince them to be on their show. The overall most proud moment is just going out and keep going. Life is more about the themes that you do in life rather than the smaller picture. I have a following that read my book, listen to podcast and come see my show and I’m most proud that I’ve created something around me.

Was there any moment of fear that gripped you before you decided to do this anyway?

There are days that feel off. When I was first started, I said that if I don’t do it you’re not going to do it. You’re not going to do it tomorrow. You can’t keep saying I’m going to do this today because then you’re not really talking, you’re doing.

What advice would you give to our #PeakPerfomers community to just get started?

Like my book says, “Just Go”. Just get started. Don’t keep trying how to learn how to do stuff, just do stuff and you’ll learn how to do stuff.

 

Main Take-Aways:

  • Just being patient and willing to take one step at a time is really valuable.
  • Just do.
  • Don’t forget to live when you’re between dreams

 

Connect with Chris Ruggiero

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Question of the Day:

What’s holding you back from making a life-changing decision? Do leave a comment below.

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Building Opportunities for Sweet Success

Building Opportunities for Sweet Success

Are you a BOSS Lady?

The term ‘boss lady’, especially when used in the context of manipulative control, doesn’t appeal to me much if any. When used to represent a no-nonsense, kickass, and go-getter approach to attaining one’s goal surely, I’m all in.

It was bright sunny Saturday morning and I was exceptionally cheerful. Particularly because I was doing something outside of my routine on this day. Usually I stay home and do chores, business or simply sleep – the choice is all mine. This morning though, I was attending a business event. It wasn’t just a regular event, it was a BOSS Lady’s event (BOSS is Building Opportunities for Sweet Success). I was pumped up. The day didn’t disappoint either.

As I drove to the event I contemplated doing something which has become a bit too frequent – something that many other BOSS ladies are familiar with. I wanted to apply my makeup whilst in transit. I didn’t do it at home as I never wanted to be late to get to the Pegasus Hotel.


This was one of the times I prayed for the red at the traffic light. My prayer was answered on a few occasions but guess what? Each time I get the red, there was no one in front which means that there was much more pressure on me to be alert to know when the green comes on. As a side note, driving in Jamaica dictates that you move the very second (or before) the green comes on. Failing that, you are met choice words of varying colours.

I began to pray to get the red but to be behind other vehicles. And then something hit me like a ton of bricks. I realized how much of a metaphor for life this thinking was. Many times, we pray and seek after opportunities, but then when they come we begin to even second guess if we are deserving of it or whether we can handle the responsibilities that accompany them.

An epiphany came immediately. I was to recognize the season I’m in. If you grew up in church you know the song, “I’m next in line for my blessing”. We have been singing that song for so long that we are the counter ‘being served’ and we don’t even know it. Words are powerful. Don’t make the mistake of reversing your position by your own words.

The season I’m in is a winning season. One that dictates that my mask has to go on first so I can be equipped to bring others along to win too. It’s a season that recognize, that like the “Good Samaritan”, I have stop briefly to assist but then continue on my journey to take care of what I must so I can return and give extra assistance where necessary.

We cannot give from empty cups. As entrepreneurs, we take care of so many tasks, teams and everything and everyone else. We often neglect our own personal needs. We must stop to appreciate the season we are in and act accordingly.

I’d like to hear from you. What season are you in? Leave a comment below.

Heneka Watkis-Porter is a serial-entrepreneur, cultural ambassador, sociologist, author, speaker, fashion designer and podcaster. She wakes up every day with a grateful heart as she lives her purpose of “life transformation through inspiration”. She is the leading lady behind Patwa Culcha International, the company that owns the authentic Jamaica clothing brand, Patwa Apparel.

015 – A Look into Creating Copy that Converts to Grow Your business & Connect with Your Clients, with Lisa Rothstein

Lisa Rothstein has extensively worked as a copywriter and in advertising on two continents. This has been invaluable in pitching her scripts to Hollywood and as a freelance copywriter & marketing consultant in the US and other parts of the world. She helps clients hone their strategy and their brand messages. She is currently co-authoring a book called DaVinchi Dilemma, addressing the challenge of distraction caused by having too many talents and ideas.

#PeakPerformers, Lisa shares her story-telling technique on #TheEntrepYou today! Click To Tweet

Show  Notes:

If you are at a friend or relative’s house for dinner and you find a dead insect in your salad, what would you do?

I think that I would make it go away or disappear into my napkin and pretend nothing had happened. Depending on the relative or friend I might pick the insect out of my salad and pretend to make it talk and say, “I’m really glad you’ve invited me to dinner, I hope I didn’t eat too much.” I like to be creative with what I find.

What is Copy Writing?

First of all, it has nothing to do with Copyright which you hear about in the legal profession. Copy Writing has to do with writing the kind of text and content that sells your products and services. It is a little different from content writing as all copy is content but not all content is copy. For example, a blog is content but not copy; a podcast is content but not copy. Parts of the content where we may offer or sell something is considered copy. Copy is the parts of the texts and content that you use to make an offer or that you use to invite people to sign up for something leading to a sale.

There are different types of copy writing. Most copy writing has to do with direct marketing. The kind of thing where you would put on a website, in an email, or on a landing page. This is a different to what you’d see on TV. Some persons make the mistake of thinking that you have to be witty and grab attention the same way a TV commercial does.

How important it is to nail that copy to ensure our message is received in the way it was intended?

It is essential and super important. At a networking event, you have a chance to explain yourself but your copy is sitting on the internet or in a letter that you sent. You’re not there to help them along to figure things out. They have to get it, to understand what you’re selling or what you’re trying to sell them, what you’re trying to do, why it is important without any help from you. That may make you feel there is a lot of pressure on you to get it right.

You don’t have to be a genius. Writing in a more authentic way like you would talk is way more effective in business than to come up with just do it or some form of clever tag line.

The more problems you’re solving for your customers, talk about those things that you already know how to do. But a lot of people don’t want to believe it’s that simple.  Just record yourself talk your copy. Approach it as though you’re talking to a real person because you’re talking to a real person. Write as though you’re talking to one person. You should hire a Copy Writer only when you know your business and you know who your ideal client is.

The importance of story-telling in copy writing?

It’s always been a terrific tool to used. There are a few different types of stories that you can tell. It is great because people have always loved stories. They go wild for stories as they help to create connection. When you tell stories about yourself in your copy, it connects you with your client and it gives you credibility. You can also tell stories about your clients and how they’ve transformed and have success stories. If you don’t have any of that you can use parables and fables to make a point similar to in the bible. The idea is that a story has a beginning, middle and end. It’s good to look into your business for stories that demonstrate a point that you’re trying to make across Facebook, videos, etc.

What is the one thing that bugs you when you look at copies?

The thing that bugs me the most is that they talk too much about themselves and too soon before demonstrating what my issues are and what I want. Nobody cares how much you know until they know how much you care. Get their attention first.

Take us through writing a copy for someone who is selling clothes.

It depends on how much they’re already engaging with people. Importantly, if you’re just sending it out only when you have something to sell you’re not going to have a good result. You could start by sending out something that your client is already talking about such as fashion trends and showing them what different celebrities are wearing. In the next email, you say if you like what you saw in the previous email then we have these. Or show them how to wear a particular pair of shorts, what to wear it with, etc. It is easy to write copy when you know what these people are about. The tone of how you come across is important.

Think about who you are showing up as and speak in that voice.

Main Take-Aways: 

  • You should hire a Copy Writer only when you know your business and you know who your ideal client is.
  • When you tell stories about yourself in your copy, it connects you with your client and it gives you credibility.
  • Always approach your copy as if you’re talking to a real person because you are.

 

Resources to #PeakYourPerformance:

Brainstorming Tool

Connect with Lisa Rothstein

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Question of the Day:

How are you using your story to impact your business and those around you? Do leave a comment below.

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Losing your entrepreneurial fire? 10 Quotes that will supercharge your energy.

Losing your entrepreneurial fire? 10 Quotes that will supercharge your energy.

“Many rivers to cross, still I can’t seem to find my way over”. If you’re an entrepreneur, you will find yourself muttering or maybe even belting out the lyrics to this 1969 Jimmy Cliff classic.

The life of an entrepreneur is by no means an easy one. Another tune rings deafening in my head as I type this post, “It’s not an easy road, dem si di glamour an di glitta an dem tink a bed a rose”. Buju Banton knows this all too well.

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014 – The Power of Using Your Story to Provide Inspiration and Have Great Success, with Greg Walker

Greg Walker is the only one of fifteen children to ever Graduate High School.  An expert on Leadership & Success, he became a Millionaire at a young age, owning three Franchises. Known as “The Big Dreamer,” he will inspire you to achieve all your Dreams or Visions.

#PeakPerformers, Greg shares his inspirational story on #TheEntrepYou today! Click To Tweet

Show  Notes:

Where is your favourite fun spot to go?

I love the movies

What was your experience as a child growing up?

My experience was not a great one, growing up with 15 children born to alcoholic and drug addicted parents. My mother actually stabbed me. I grew up with dysfunction. I have 14 siblings and I was the only one who graduated high school. I graduated 454 out of 455. The only reason I graduated was that my teacher changed my grades a month before graduation. She saw something in me that I did not see in myself.

How did your environment affect you mentally?

People hear me speak all over the world now and can’t believe that I was very shy. I didn’t speak till I was eleven years old because of what I saw in my life. Five years ago, I decided I was going to speak. I joined Toastmasters through my friend and mentor Les Brown. In six months, I spoke at the World Championship Convention in Las Vegas, Nevada. Now people are paying me up to $20,000 to peak. I speak with Les Brown.

I opened up hundreds of restaurants, I never had meeting with my employees because I was afraid to speak; I had to delegate. Now I speak to everyone.

What is the power of a story?

I did not know I why I was winning all these trophies in Toastmasters. I asked someone who believed in me why do people like me speaking and he said, “Greg, if you would just stand there, you would see that the other Toastmasters, they give speeches, you give a story and a message.” I had no idea what he meant. Les Brown taught me that speeches tell, stories sell.

How do you craft your story to impact the world?

The average speaker has between 2 and 5 speeches. You just craft it to where you want to go. My main story is “I am Possible”, the second one is called “No Excuses”, and the third one is called “I am not born to be average”. I craft it to whoever wants me to speak. It is an art form and once you learn how to do it, there are a lot of people who will pay you good money.

Les always taught me, there is enough to go around for a million people but you’ve got to have the story. Les always say, don’t let your speaking get in your way of the audience of what they need to hear. I don’t speak to impress, I speak to inspire.

How can we use stories to help sell products or services?

You’ve got to touch the heart. So many people sell their products instead of selling themselves. People buy into you, not your products. When you go buy a luxury car, they don’t tell you about the specifications, they tell you about the experience. When you tell your story, you have to get people to buy into you, not the product. I tell people that if you are good enough, the world will see you. If you are persistent, that will trump anything.

Do you have to go through what you’ve been through to have a story?

Everybody has a story. You don’t have to have a bad story, you can use other people’s story. I use other people’s story all the time. The idea is to think, how can I add value to that person’s life? What do they need to hear me say?

What does success means to you?

Waking up; When I wake up, I have the opportunity that somebody doesn’t have because they may be dying of Cancer. The Power of NOW…No Opportunity Wasted.

What piece of advice can you give for persons working towards success?

My roadmap for success is CPP – the choices I made got me in a different direction that my siblings did; the people I hung out with gave me a different direction; my persistence got me into a direction. Persistence trumps any college degree. I don’t have a college degree. You have find something that makes you jump out of bed in the mornings.

You’ve got to learn to use your pain. My pain made me a speaker; made me into a number 1 best seller. We all too big to dream small. Tell yourself that you are great; that you’re a millionaire, you just haven’t cashed the check yet. If you don’t take care of your daily responsibilities, you don’t have to worry about 3 months from today.

You don’t get the life you deserve, you get the life you work for. You get who you are and what you do. FEAR…You can either forget everything and run or face everything and rise.

Main Take-Aways:

  • Persistence trumps college degrees.
  • You don’t have to have a bad story, you can use other people’s story.
  • People buy into you, not your products

Resources to #PeakYourPerformance:

Dream to grow rich possibility planner

Connect with Greg Walker

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Instagram

Facebook

Question of the Day:

Whose story has ad the most impact on your life? Do leave a comment below.

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The ugly truth about being an entrepreneur – 3 things that will trigger second thoughts

The ugly truth about being an entrepreneur – 3 things that will trigger second thoughts

Being an entrepreneur can be exciting, fulfilling and exceptionally rewarding. The adrenaline rush that accompanies the ability to risk it all for the sake of that thing that you love gives life to your soul.

But is it all what entrepreneurs make it out to be? Is all that entrepreneurial glitter, really gold? Truth be told, the journey of an entrepreneur is not without its many valleys. Yes, they are peaks too but they can be short-lived.

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013 – Using Gamification Tools & Techniques to Make Learning Fun & Competitive, with Gordon Swaby

Gordon Swaby is the CEO and Founder of EduFocal Limited, an E-Learning web application for students at the Caribbean Examination Council (CXC) and Grade Six Achievement Test (GSAT) levels. Featured on the BBC, he was a Speaker at President Obama’s Global Entrepreneurship Summit at Stanford University in 2016. He is a tech trailblazer, revolutionizing the approach to education in Jamaica.

#PeakPerformers, Gordon shares about his gamification business on TheEntrepYou today! Click To Tweet

Show  Notes:

What crazy activities do you dream of trying someday?

I want to do sky diving and snowboarding off a mountain.

When and why did you start EduFocal?

I started in late 2011. We officially launched March 15, 2012. We just celebrated our 5th birthday. We borrow methods from video gaming and implemented it into the learning process. We use the level up system and the leader board. We offer over 15,000 test prep questions for students. They pay a subscription fee and then they start answering questions. Once they answer the question correctly, they are earning experience points and they’re leveling up and winning prizes at the same time and being ranked on the leader board. That’s fun for students, especially the younger ones. They find it interactive and captivating.

At the conceptualization, how did you know that this model would be effective?

To be honest I didn’t. We did no surveys before. It didn’t cross my mind at the time to do any testing. I kind of went out on a limb, built this application and then looked for feedback afterwards. And that’s a terrible idea, don’t do that!

Take us through the failures…

When we started out we anticipated that we would have gotten a lot of traction from the teachers as it was supposed to be teacher and student-centric. Our original plan was that teachers would come on, they would add their questions and their content. Based on the engagement of the content, they would be compensated. If you’re a teacher on the platform and students are engaging your content in a big way, that would determine how much you’re being paid at the end of the month. We saw that a lot of teachers weren’t trained to use computers or they weren’t interested. They were indifferent to the entire thing so we had to shift that model a little bit and focus more on it being student-centric. This was a big shift or a pivot into focusing on something else. We should have at least went out and spoken to the teachers first to get feedback to determine if this is something they would have been interested in.

Another one is that I hired too early and hired the wrong people. I wasted a lot of money ‘un-learning’. I think I was caught up in the hype to say that I have a team. I’m happy that I learnt those lessons early.

What are some of the elements that you look for in a team?

We look for people who are committed to change; to work on something that is not easy but is rewarding and fulfilling work. I prefer to work with younger people that are not as hardened in their ways. I look for people who are go-getters who can take initiative. I look for entrepreneurial people.

How did you get buy-in from the students?

Before we got buy-in from the students we had to get buy-in elsewhere. We needed teachers, so we changed the way we were engaging them. I worked on getting credibility in the market place. People saw the media as validation for what you’re doing; people take the media seriously and that give you credibility. The awards did that as well to validate – my first big award was the PSOJ’s 50 Under 50 Award a couple months after I started EduFocal and that set things in motion for me. That has been my strategy from day 1. We’ve been featured on BBC, the UK Guardian, Virgin, Richard Branson has mentioned me in articles he’s written, we’ve been featured in the Trinidad Guardian, Trinidad Express and so on helping to push EduFocal credibility.

What has accounted for your level of success?

Being focused, and having a plan has helped. Surrounding myself with the right people. A lot of people discount the value of good advice. Good advice has helped me in a big way. If I didn’t listen to people I would have made some really big mistakes and that probably would have been the end of EduFocal. I started the company having a Board of Directors. Corporate Governance has been a big thing for me since day 1.

You need to put things in place that will ensure sustainability in the medium and long term. Getting the right kind of support is important.

What is preventing you from being burnt out, staying alert and focused?

I have a great family, I try to balance my life well; I take breaks; I try to go at least 1 new place every month and there are some days I just rest. What I’m doing requires a lot of mental and physical work. It is important to find that balance. Sometimes I change up my routine a bit like talking to students. I learn a lot from having conversations with people.

Expansion plan?

We intend to control the pipeline. We are expanding to Africa. I just came back from Nigeria; developed some strong relations and partners. Airtel is looking to partner with us and that can have far reaching impact. We are still developing new features for EduFfocal such as the ability to use our platform without internet connection and the ability to compete with each other on the platform live. It’s like 2 students taking a test at the same time.

One piece of advice for those wanting the enter the field of entrepreneurship?

Set goals for yourself; set SMART goals (Specific, Measurable, Attainable, Realistic & Time bound). Most of the things people speak about in regards to success is cliche but it is cliche for a reason because it’s the truth. It sounds so obvious and easy but it is not. To commit to being disciplined is hard, monotonous and boring. Dedicating yourself to something and a craft if extremely important – be focused and have good mentors.

Main Take-Aways:

  • Put things in place that will ensure sustainability in the medium and long term.
  • Don’t discount the value of good advice.
  • Dedicating yourself to something and a craft is extremely important – be focused and have good mentors

 

Resources to #PeakYourPerformance:

 Connect with Gordon Swaby

Twitter

Instagram

Facebook

Question of the Day:

What are some of the ways schools can make learning fun for students? Do leave a comment below.

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The One Thing 15 Minutes With Sir Richard Branson Taught Me

The One Thing 15 Minutes With Sir Richard Branson Taught Me

I could easily say that my experience belies the few short years I’ve been on this planet. For sure I have done much, seen much and visited lots of places the world over. I have met Presidents, Prime Ministers, Ambassadors and more.

From as far back as I can remember, meeting the business tycoon, Sir Richard Branson has always scored high on my list of people to see. Forgot the fact that he’s a very successful business and that he is such a wonderful philanthropist.

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012 – How to Make Money Online, Engage with Your Audience and Build Your List, with Andrew McCauley

Andrew McCauley is ranked #17 ‘Most Influential Social Media Marketer“ by BuzzSumo in Nov, 2016; he is one of the top 100 Most Influential Twitter Users by Forbes, He is an Amazon best Selling Author and consults all types of Businesses on their Social Media and Online Strategy.  His customized strategies have continually seen between 300-500% growth in traffic to business websites.  He is also the Co trainer and founder of the Digital Traffic Institute and AutoPilot Your Business, helping businesses make money from their websites.

Peak Performers, Andrew shares how to make money online on #TheEntrepYou today! Click To Tweet

Show  Notes:

What is your hidden talent?

I used to be able to put a bunch of coins on my elbow and flip them off and catch them. In fact, I think I have the Australian record for it at one stage (unofficially).

How do we make money online?

There are a lot of ways to do that. The first thing you want to have something that is valuable that people want. The next part is getting people to know that you’ve got a product to sell. It seems easy but it is a lot more complex than that.

Would you say it is more challenging to operate a business online rather than from a physical space?

I would agree. If you’ve got a shop, you put it front of a certain foot traffic. You know that there is a certain traffic that goes up and down on a regular basis. Whereas online you could be in the middle of nowhere or you could be in the middle of busy main stream. It all depends on how you get your message out and how people find you.

Product versus service, which is easier to build online?

It depends on the service. As long as the service is one that people need all the time. There are a lot of products that people want all the time. A product can be a little more challenging because you’ve got to build the product in the first place whereas a service is what you know, the knowledge is in your head. If you’re a great dancer you can teach people to dance; if you’re a great plumber you can teach people to do that sort of work because it’s the knowledge in your head. Whereas in creating a product you need to get that knowledge out of your head ad create it into a tangible thing that people can touch whether it’s a video or downloadable PDF sheet, something that people can touch. You either got the knowledge in your head or out of your head.

How do you build awareness by building your list?

Make sure you’ve got somewhere to collect that list from. It should be on every page on your website to collect that email address for people that are visiting your website. Once they visit your website, they could disappear and you never see them again, you’ll never know who they are. Always be collecting an email address from somewhere. You’ve got to make sure that you are getting out to as many people as targeted as possible. You could be out there and getting on Facebook and saying there’s 1.7 billion people on Facebook and I’m out posting every day but nobody is coming or I’m going to the local Chamber and I’m speaking. But maybe you’re not speaking to the right people, maybe the people at the Chamber are not the right people; maybe the people on Facebook are not the right people.

It is very important to know exactly who your target market is and where they hang out. If they don’t hang out on Facebook don’t waste your time on Facebook. Maybe they’re on Snap Chat, maybe they’re on Instagram; maybe they’re not on any of those platforms. Maybe there on specific niche platforms that only that industry hang out on. You really got to do your homework and know everything about your own Avatar of your favourite customer.

How do we begin to narrow down our Avatar, and get detailed?

Your service is not for everybody. You’ve got to really niche down and ask specific questions about the group that you’re trying to help. Then you start to know what they like and who they are, by doing polls and questionnaire and looking at Facebook groups. When you do that go to their profile and see what they like. Once you start to understand the mindset of that customer you can start to build an avatar around that person. Something like a case study as if you were speaking to them face to face. Every time you do your marketing, you want to have an imagination of that person in front of you and you are talking to them every single time.

Some inexpensive ways to gather data?

Join groups and see who’s hanging out there. If you have a page, Facebook gives you a lot of insight into the people that are coming along. The analytics gives you demographics and other pages that people that like you, also like. Twitter is the same thing that can give you an indication of people who are coming to visit your profile and people who are following you. There are lots of free tools to use and you don’t have to spend any money to find out who is your perfect avatar.

Do we just post and leave?

There’s no free lunch any more. You can’t just post on your Facebook page and expect people to see it. It’s been a couple of years now where Facebook changed the rules. You’re likely to get about 3 or 4 people out of every 100 people that like your page to actually see your post organically. You have to boost that post or pay Facebook to put that post in front of people. It can be a little bit expensive but if you target it right it won’t be that expensive, as you would turn those people into customers.

How do you keep your audience engaged once you’ve connected with them?

Give them stuff that they are looking for. Make sure you’re giving valuable information. It doesn’t have to be all your information. In fact, it’s probably better if it’s not your information. If they’ve joined you on Twitter, Facebook or Instagram, they are following you for a reason. They want to see what you’ve been learning. You can share other people’s post that are relevant to them. Make sure you’re sharing valuable information because if you’ve got a following that is all into marketing and suddenly start talking about politics or irrelevant stuff, they’re going to say I think I was following you for a reason but now you’re off on a tangent on some other topic. Make sure you stay on topic and on point, that you’re giving them what they want.

How do we manage our time on social media?

This is like a big black hole that sucks people in and next thing you know is that it is 3:00 in the afternoon and what have I done with the day? I like to make a specific time on my calendar every day to jump in a do bits and pieces of work. I usually do it twice a day. I go to Facebook in the mornings to make sure that I’ve got to answer any questions from my Facebook page, I go through Twitter and Instagram spending 5 or 10 minutes on each, connecting with followers, answering some questions, making some points, putting comments on other people’s posts so they get to know who I am. I usually target influential people on my Twitter account. Twitter has a lot of influential people. I find the ones that are influential that I want to connect with and make sure I’m adding bits and pieces to their feed on a regular basis.

I come back late in the afternoon to wrapping it up. I’ll go through and find other questions that would come in throughout the day that I can answer. I don’t spend much more than 30 minutes per day on all the platforms combined. Once you get that narrowed down it’s not that hard to continue doing it like that. It’s when you get stuck into all those videos that someone sent you something about a cat and it’s funny and you end up in a black hole. Keep away from that and do it during watching TV or something like that.

How about social media scheduling platforms?

There are plenty of those. I use Hootsuite, Buffer. I use Buffer to share other people’s content to send out at the next appropriate time. In Hootsuite, I make sure that I’ve got some posted tweets everyday going back to my content. Once per week I’ll write 10 or 15 tweets for the week and direct people back to a post that I’ve written, a podcast that I’ve done or some other post that I want to promote. I’ll schedule them into my Hootsuite account to make sure they go out every day for the next 10 days. That way I know that there is something going out about me. Most of my work during the week is just interacting with people so I’m not trying to build a case or get people to go to my site during those times, I’m just trying to interact and engage people.

Is there ever a time when we need to outsource our social media activities?

I’ve never seen a lot of successful people outsource their social because people aren’t living and breathing that brand. I’m a big believer in doing your social yourself. It’s hard to outsource your passion and that’s what social media is about. In instances where this happens, it is usually dry and boring without engagement.

What’s the future of email marketing?

The one thing they asked for across all platforms is your email address because they know it is the most important thing. People, in general, are getting a better result from their email marketing than they do from their social media still. It’s vital that you have some sort of connection with people and email is the best thing. We get several emails every day. We are getting better systems to control the emails we get. If you can deliver something that’s valuable and people want to read it then you can continue to do really well if you get a list of email addresses. Email isn’t going anywhere. There is nothing that is even close to replacing email and the service that are offered as far as these other websites go.

What were some of the hiccups you had along the way before you became successful?

Lots. We didn’t concentrate at looking at our financials. We had a lot of money coming into our business, we thought we were doing really well. We had an outsourcing company with about 40 staff. We had lots of work going on. We were busy being busy; the money came in and went straight back out to pay all these people and this busyness. We looked and said what happened here? As soon as we started looking at what was working, what was costing us money, all of a sudden, our business changed. We were lucky that we saw it in time or else we would have been in a lot of trouble.

Final piece of advice for online marketers?

This whole jungle can be overwhelming but there is a lot of place to go and get help. Remember that you’re dealing with people on the other side of that tweet or post. Don’t get overwhelmed. Just make sure that you go and do something. Now is the right time even if you think you’re so late to the game. Just jump in and don’t be afraid of it.

 

Main Take-Aways:

  • It is very important to know exactly who your target market is and where they hang out.
  • Find influencers on social media to connect with and adding bits and pieces to their feed on a regular basis.
  • If you can deliver something that’s valuable to people, you can do well if you get a list of email addresses.

 

Resources to #PeakYourPerformance:

*5 steps to triple your traffic…

 Connect with Andrew

 Twitter

Instagram

Faccebook

Question of the Day:

How do you ensure your audience stays engaged with your message? Do leave a comment below.

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011 – A Conversation on Leveraging Intellectual Property as a Business Growth Strategy, with Professor James Gerard Conley

Professor James Conley serves on the faculty of both the Kellogg School of Management and the McCormick School of Engineering at Northwestern University. He is a faculty contributor in the Kellogg Center for Research in Technology & Innovation and serves as a Faculty Fellow at the Segal Design Institute (NU IDEA). He is also serving as a Visiting Professor in the chair of technology and innovation management at the WHU in Germany. Beyond Northwestern, he served as an appointed member on the United States Department of Commerce Trademark Public Advisory Committee to the Patent and Trademark Office and is a Charter Fellow of the National Academy of Inventors. In 2017, he became a member of the editorial board at the California Management Review.

#PeakPerformers, Professor Conley shares the benefits of IP for the entrepreneur #TheEntrepYou… Click To Tweet
Show  Notes:

If given a chance, which person would you like to be for a day? Or who would you like to exchange roles with?I would like to be Mark Zuckerberg for a day because I would like the understand the nature of the social engagement that he manages uniquely on the Facebook platform. I would like to see how he is managing the uniqueness of all that to the benefit of, not just the people that work at Facebook nor the people that participate on Facebook, but for people like you and I who are relative strangers, but we seeing the world engage on this platform in a way that’s brought us all much closer together.

When we talk about intellectual property, what are we really talking about?

What we are talking about, are things that are established by a nation’s government. Laws that are established by a nation’s government that are designed to help people who innovate, people who actually come up with new concept.

There are various modes of legal protection to help entrepreneurs compete when they decide to do something different than everyone else in their field of business. That difference usually requires some investment. It may be a difference that brings about some form of technological solution; it may be a difference that brings about some new cultural narrative; it may be a difference that brings about some form of product that has unique branding and it may be a difference that that is simply taking something that the entrepreneur knows, that not too many other people know.  What I’ve just described are domains of property that relate to things like patent, copyright, trademarks and trade secrets.

I’m thinking specifically of the artiste who influenced me when I was younger, Bob Marley. This man has created a great legacy of cultural expression. He is protected by a Copyright that is an intellectual property form. That allows him and his estate to capture some value from the work that he put in from those beautiful expressions of his youth that in some sense give some foundation to what Jamaica is today.

Are you saying that the laws that govern intellectual property differ from territory to territory?

The world that we live in is essentially one that follows a guideline of self- determination. Jamaica makes its own laws like Tunisia makes its own laws. They choose their own government Just like the United States, just like Cuba. That means if the government chooses to have intellectual property, that’s their choice. They generally try and do this because it is good for the entrepreneurs like you and the audience of this podcast.  The governments generally try to help entrepreneurs, they want to give them advantages so they create these laws.

The World Intellectually Property Office (WIPO) – an entity in Geneva which operates in the same way for example as the World Health Organization operates, is trying to makes these intellectual property laws similar across the globe so it easy for entrepreneurs to capture their property in multiple countries. If you come up a fabulous fashion line like a wonderful brand name such as Patwa (Apparel), you have to make sure that brand name is respected in multiple counties. You can register your trademark in several countries and expect that the laws you encounter in Jamaica will also be similar in other countries that you may want to sell your fashion line and invest in the advertising that builds meaning of the word Patwa to multiple market and customers.

What is the importance of effectively managing IP for business growth?

This topic that we are addressing is one that is actually taking these ideas about intellectual property and the knowledge of it and trying to turn it into a language that is liberated from the lawyers. IP rights are typically the domain of the lawyers but management of intellectual property is typically the responsibility of the entrepreneur or the manager or the executive that is running a business.

The reason you have to think about this is because it is really a manager’s choice to invest in the legal cost of property. That means management must be able to think about the IP in terms of marketing, finance, strategy – what is the logic of doing what we are doing? In the case of Patwa, what is the logic of registering in the United States? You must be planning on selling your goods in the United States. That’s really a management decision. Where ae you going to sell? How are you going to sell? What is the difference that you will be presenting to your customers about your goods relative to competitors? These are management decisions but they, at the very core, involve property because they are trying to help you differentiate yourself relative to everyone else. Effective management of intellectual property is about taking complex issues of the law and turning them into things that management speak about on a daily basis and make good decisions about for the purpose of their own sustainability in the market place.

When are the implications for SMEs in considering registration of their intellectual property?

Small and medium sized enterprises are perennially and chronically challenged by resource constraints. What they have typically is a lot of passion and desire to be successful in the market place. They just need a selling proposition, that means they need the ability to convince others to buy their products and or invest in their business. This is what the community of venture capitalists is looking for – that sparkling SME where they can invest their money.

The choice to not pursue property may be because they just don’t have the money. That’s a perfectly fine choice. It is in fact a Manager’s choice. That may be effective given what are your resource limitations at a particular point in time. What’s important for the manager to realize is that if they don’t invest, then they are essentially contributing all that good will to the competition. They can use my Patwa brand, they can play Bob Marley’s music, they can use the invention that you may come up with, for example in your clothing line and you can’t do anything about that.

The investment in property is one to reserve your unique expression, your unique inventions. It is a cost-benefit analysis. It must be in the minds of the SME owner, in the mind of the entrepreneur so they can see consciously, what the tradeoffs are. Typically, the best time to invest in property is when you’re small.

Intellectual Property within the paradigm of the digital platform?

Let’s take Blue Mountain Coffee, that as a product has a lot of infrastructure, lots of farmers, lots of machines, devices, lots of physical capital that are required to invest and build and harvest and bring that product to market. That’s all fixed physical assets and there is a lot of money involved in building and maintaining those assets.

Let’s go to (back) to Facebook which doesn’t have those fixed physical assets. What does Facebook have? It has a platform, we all know how to find that platform – we log to find our friends pages, we find the pages of Patwa and all sorts of other companies there. It is a platform that essentially is a computer infrastructure that allows us as people who interact with Facebook to put stories, links, pictures on what is our portion of the platform – our Facebook page. Everything that we put up there, we physically own that but when we put it up there, we agree to let Facebook use it to their commercial benefit. That’s part of the legal agreement, that we as photographers, we as story tellers, we as people that create product like your company, we agree to actually let Facebook capture the value through advertising and other mechanism to try and convince folks that they have a large audience on the Facebook platform.

All of this that we are describing, you putting your content up there, the audience being convinced to come and engage with you through Facebook, the potential clients that may want to advertise to you – all of these are parties that want to collaborate. But the right to do that is completely intangible. Facebook has the brand which means they have the address, they have the computer infrastructure which has all sorts of interesting inventions that have all sorts of associated with it. When we go and place pictures up there, we are bringing the copyrighted expression to the party that is Facebook.

Facebook becomes the place we all go to have a socially engaging experience and so that’s very much a digital phenomenon. It’s not the phenomenon of growing the coffee, hauling the many pounds of coffee to the coast, getting them on the ship and sending them across world. That’s an important commercial endeavour but Facebook is completely digital. It does not require the movement of physical goods. The capturing of audiences does not require the infrastructure of the physical world.

Main Take-Aways:

  • IP laws that are established by a nation’s government, designed to help people who innovate, people who come up with new concept.

  • There are various modes of legal protection to help entrepreneurs compete when they decide to do something different than everyone else in their field of business.

  • Entrepreneurs typically have a lot of passion and desire to be successful in the market place.

RESOURCES TO PEAK YOUR PERFORMANCE

Professor Conley’s Research

Connect with Professor James Gerard Conley

Email

Website

Question of the Day:

How are you leveraging your intellectual property as part of your business growth strategy? Do leave a comment below.

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010 – Using the digital ‘sticky notes’, Trello, to organize your daily activities, with Michael Pryor

Michael Pryor is the co-founder of Trello, the collaboration tool used by millions to organize and prioritize projects using boards, lists, and cards. He’s also the co-founder of Fog Creek Software for Project Management; he currently lives in Brooklyn with his wife and two daughters.

#PeakPerformers, Michael shares about @Trello on #TheEntrepYou today! Click To Tweet

Show  Notes:

If you were stranded on a desert island, what three items would you want to have with you?

Snorkel fins as I’m not such a great swimmer, a dog to keep me company and a guitar which would take me a long time to learn.

What is the Unique Selling Proposition of Trello?

Persons were using sticky notes on their walls. Historically we had built a lot of tools for a much more structured project management and we were thinking about how easy it was for people to use these sticky notes. It helps them organize their thoughts. There is something about being able to see it in front of your face. We tried to map that. It’s not like a digital sticky note but it is taking that metaphor into the software world. You create these boards, you put your digital sticky notes, you organize them into lists so people can see where you are, where you were and where you are going. It basically gives you a map for what you’re working on.

Did you know this would have been a winner?

We spent a lot of time building software tools for other developers and this was one of the first tools we build where we wanted to build something for a much wider and broader audience. It was a big bat for us. We thought of building a software that 100 million people can use and it seemed ridiculous at the time. Now we’ve had 20 million people signed up to use Trello.

At the time, we put it out there and we launched it Tech Crunch Disrupt. We told people about it at the competition that we came in second. The huge spike in sign-ups came from that. Those who knew us at the time weren’t very technical in nature. People were writing blogs on how they use Trello to plan their wedding, run their marketing campaign and recruit people for their teams. These are examples that we hadn’t thought of before-hand but were perfect examples of all the different ways that you could use this application. Persons were writing these blog posts on their own without us asking them to. That’s when it started to click that we’re on to something here. These people are so excited about what we are doing that they are willing to market to their own channels and tell their friends and the people that follow them about this product without us even getting involved. That’s 20 million people have been word of mouth.

What were the thoughts that went through your mind during the competition, recognizing you did not come in first place?

This was about 5 or 6 years ago. We had a different story than just being at the completion. We had been making software and had a software company for 10 years before that and this was one of the products that we made. We were funding the development of Trello through the sales of some of the other products we were selling, unrelated to Trello. We weren’t in a typical scenario where we had to win the competition in order to get the funds to continue the company. This happened much later in our lifecycle of our software development career. Trello and Stack Overflow were joint ventures with Fog Creek. Those super successful and well know products came much later in our history.

We took a lot of the lessons learnt over the first decade and applied them. We made many different software products over the years. Some were the right product at the wrong time, or the right product marketed to the wrong people or the right idea but built in the wrong way. There were a lot of failures along the way. What seemed like an over-night success was actually a really long journey.

What were some of the lessons learnt?

If you’ve ever heard of Log Me In or Go To My PC, there were companies which allowed you to get onto a remote computer. They IPOed and became billion dollar companies on the Stock Market. If you rolled back the clock to about 9 years ago, that technology wasn’t widespread. It was hard to get onto a computer remotely. We developed a tool that enabled you to do that, it’s called Co-Pilot (copilot.com). We had built it for ourselves as we were trying to help our customers install our software on their computers and we struggled with them trying to tell us over the phone what they were seeing.

I thought, ‘if I could just see their computer and control it’, I would solve this problem. Nowadays this is pretty easy to do, back then it wasn’t easy to do. We built the tool that would enable you to do that and we marketed it to customer support agents. It was a great tool but the wrong marketing strategy. It grew and we made a lot of money off it but the people took that same idea and put a whole lot more investment into it and then market it to all IT groups, all companies. Those companies like Go To MY PC and Log Me In became huge successes. We had the right idea at the right time but didn’t market it to the right people.

When we started Trello, that was part of learning, knowing that we were going to build something to market to everybody and not just a specific, vertical tool. It is a general tool anyone can use to get on the same page with other people. One of the lessons learnt is that if you’re going after a bigger market, it’s a bigger risk; it’s much harder to get a lot of people to use your product as there is not really a category defined for what Trello is but if you can get enough people to love your product then they can tell other people about it and you have passionate fans, the passion of your fans will do the marketing for you.

 Worst entrepreneurial moment?

One of the things on the journey for Trello was the project started in Fog Creek Software. After a couple years, we realized there were about four different things we wanted to do but we weren’t going to be able to do them all at the same time as we didn’t have the people to do them. We needed to hire more people. Because we were growing the product on the profits from the other things that we were selling, we were constraint. At that point, we realized we needed to get funding to accelerate the growth of Trello and hire more people because we know we have something which is working. We talked to some investors that we already knew.

We had to spin off Trello from Fog Creek. The trickiest part is that we had to make two companies. The identities of the employees of those companies got split in two. We shared the same office but it is a difficult process to go through emotionally. From the outside, it is the right business decision but there is a melancholy aspect, the end of an era.

Talk to us about emotional attachment?

It is a change you go through as you scale and grow. Not everyone is interested in that. Some people don’t want to do that. If your company is going to grow, there should be somebody who is doing that management, somebody who is scaling the company up. As CEO I did three: The first thing is, don’t run out of money, secondly recruit people ideally that are smarter than you and thirdly, keep the vision. When you’re small, you can mind mill to make decision, but as you scale the things you know in your head, you have to start to figure out how to spread that throughout the company. It is your job as the CEO to keep the vision. It is not so much about telling people what not to do but telling them what to focus on. As you grow you need some sort of metric to figure out what to focus on.

What kind of pay if forward initiative is your company invoked in?

At Trello, we had created internship in the form of Junior Developer positions in order to improve their resumes so we had a better pool of employees to choose from. Our parent company Atlassian tries to get employees to invest 1% of their salary in programmes to help entrepreneurs.

A piece of advice to persons interesting in the field of tech?

The hardest thing is to focus on the one thing. It’s not coming up with new ideas. The idea is not the thing, it’s the execution. The little steps along the way…there’s going to be the ups and the downs but it is going to happen. That’s part of the experience. Every time you fail you put it in the repository of your knowledge to help you.

 Main Take-Aways:

  • In order to grow, there should be somebody who is doing that management – scaling the company up.
  • The right product must be marketed to the right people at the right time.
  • Focus on the one thing.

Connect with Michael Pryor

Twitter

Question of the Day:

How do you collaborate with your team members? Do leave a comment below.

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HostGator Web Hosting

Why Start A Podcast: 8 Reasons You Should Do So (Infographic)

Thinking of starting a podcast? Here’s 8 amazing reasons you should:

Created using Visme. An easy-to-use Infographic Maker.

Podcasting is not only hot right now, it ie effective. Do not delay any longer.

Have you started your podcast yet or are you thinking about it? I’d love to hear from you, leave a comment below.

Heneka Watkis-Porter is a serial-entrepreneur, cultural ambassador, sociologist, author, speaker, fashion designer and podcaster. She wakes up every day with a grateful heart as she lives her purpose of “life transformation through inspiration”. She is the leading lady behind Patwa Culcha International, the company that owns the authentic Jamaica clothing brand, Patwa Apparel.

HostGator Web Hosting

009 – Good Corporate Governance and getting your business investment ready, with Tyrone Wilson

Tyrone Wilson Founder, President & CEO of eMedia Interactive – a digital media, advertising & training company powered by technology, creativity and innovation.

#PeakPerformers, Tyrone shares on being investment-ready on #TheEntrepYou! Click To Tweet

Show  Notes:

If you had a time machine that would work only once, what point in the future or in history would you visit? Why?

I would say the’70s in Jamaica. I think that’s a period where music and cultural space began to take shape. It would have been quite an experience to have existed in that period.

What was childhood like for you?

Childhood was fun; I grew up in the Inner City, Kintyre, Papine (Jamaica). It was one of the most memorable moments of my life just being free, roam around. I’m at the river, camp and playing every sport that I came across. Just experiencing that side of life prepares me for everything that I face today. My childhood experience was a well-rounded one.

What was your thinking like about your own childhood then?

I always embraced it.  One of the things that I learnt growing up especially being in an inner-city community is that you have to work twice as hard as the average person who didn’t grow up in such an environment. You have a lot that you’re trying to achieve. One of those is to get out of the community and into something that presents more opportunities for you. I knew that the foundation wasn’t as strong but I had to work hard just to set a foundation trying to achieve what comes after.

Were you A-Student?

I’ve always been up and down. In primary school I was one of the top students. In my class I was at least in top 5. When I went to Jamaica College for the first 3 years I was mediocre academically. In 4th form, I decided to take it more seriously. I graduated as the top student. I always had it in me but never really embraced it, only if it is competitive that’s when I flourished.

What light bulb went off in your head when you decided to do things differently?

It was competition or a challenge. My father instituted a thing when we started travelling. He wouldn’t buy any shoes for my brother and I above the price of our average. If my average was 40, I’d get a pair of $40.00 shoes and the shoes we wanted was up to $90.00 (USD).  Of course, we had to get good average to be able to get shoes like Timberland. That started pushing me. In 4th form, I had an accounting teacher (Devon Lawrence).  who, like me, loved competition and he understood and figured out how to work with boys in an all boys’ school to get them to perform academically. He instituted a very competitive system. His system was a test every month along with our course work. The person who comes first is the Prime Minister so he gets a special seat at the front and he also gets an orange juice from the person who came in last in the test. The Prime Minister had his cabinet in the front which consisted of students who also got high grades. The Opposition consisted of those who got lower grades.  That motivated.

It transcended beyond accounts. It motivated me to be a top student in everything else. In 6th form, I was the first student to get accepted an unconditional acceptance at the University of the West Indies.

How did starting your own business come about?

I’ve always wanted to become an entrepreneur. I think it started as early as primary school because my father always used to have business cards and letterheads. His business cards would say ‘business man’. The business name is Rolex after his name Roland. As a boy who looked up to his father, when they asked in school what wanted to be I would say, businessman. It has always been in my mind to become that. It stayed there and even though the primary objective changed early (at one point I wanted to become a Lawyer and an Accountant), the fundamental principle of it all was that I even if I’m a Lawyer I wanted to own my own Law firm, if an Accountant I wanted to own my own Accounting firm. That interest in becoming an entrepreneur continued to exist. I moved from that to getting right into it.

Take us from the genesis to where you are now…

The concept of eMedia started from in college. I was the publications chairperson at the Guild of Students at UWI. I was responsible for the entire publication of content or the student body. It was exciting, I had a decent budget; we had a voice. From wanting to have my business in media because a year before I had started an entertainment and lifestyle website (yaadmedia.com). I got the opportunity at the guild to experience what it is like running your own business with actual money. I never looked back from then. I developed my business plan, got the investment from Chris Williams, COE of Proven. I moved from a small business to getting additional investment from investor support (Sagicor Investment). We raised US$350,000.00 to expand the business in video, original content, etc. Structuring a Board of Directors Chaired by Richard Byles, CEO of Sagicor. It has been quite an experience.

How do we prepare our businesses for investment?

My degree is in banking and finance which gave me a lot of information how banks work. I’m running a creative business and a lot of times people think that I went to CARIMAC (at UWI). The most exciting part of the Banking & Finance was the Finance part. When I was approached by Donovan Perkins who at the time was the CEO of Sagicor Investments, I had no idea they wanted to invest. I went to a meeting at their request and we started having a discussion. They were asking me about the business and what were my plans to take it to the next level. Right there, I was caught off caught. One of my first tips to entrepreneurs is to always be ready. I was always working on ‘what’s next for my business so when they asked for me it was a no-brainer, I started outlining all the plans that I have for the business. They liked them and the discussion moved to financing so equity investment is always important. As a young business that is the type of investment that you need – what they call ‘patience capital’. Individuals who are willing to put some funds in your business and allow you the opportunity to explore the ideas and take some bets and deliver on what is needed.

Entrepreneurs should have their financials available; their current performance and what are the projections for the next 3 years and be able to speak to those investors without even looking at them. Know your business and what it is that what you have planned as the driver/captain. You have to be as intimate as possible with the state of your business.

I’ve dealt with quite a few investors. I’ve recently raised some more equity for my business that enabled the expansion into our Creative School. When Sagicor approached me about the investment I was 24 years old (now 31). What impressed them was that I had an Advisory Board and was having Board Meetings. I had my Minutes, Reports and that was very unique for an entrepreneur my age. I really give credit to Chris Williams (CEO Proven Investments) and Sheree Martin (VP at Energy Delivery at JPS). because they were the ones who ensured that those structures were in place. They took me on early, gave me the mentorship, support and guidance to ensure these structures were in place. I had the level of discipline to ensure that we committed to those systems. That was important. Sagicor was impressed by that. They knew right away that they were investing in someone who understood that when people are giving their money, the level of responsibility that is needed to display in the business.

In addition to the Advisory Board, I knew they would want a Board of Directors. Those were stipulations in the agreement. I moved right away to setting up the Board.

What were some considerations for the Board?

It has a lot to do with the type of business that you have and support needed at the time. I was young and needed mentorship at the time. The Board was more than a governance board but a set of people who understood the cycle of the business, the state that we were at the what was needed. For example, Sandra Glasgow who was the CEO of the PSOJ at the time and one of the best in terms of Corporate Governance locally came on the Board. She is big on corporate governance. We knew that we needed someone in Corporate Governance who understand small business and know how to work with young entrepreneurs. Sheree was a shareholder so had a seat on the board based on a number of shares she had at the time. She also understood the business.

Entrepreneurs just have to look at their business and do a gap analysis and put what is needed in place. My board members aren’t paid, they have shares in lieu of fees.

How did you approach these big names to come on board as part of your team?

Be a good Salesman. I’m into the business of selling ideas; selling a vision. That’s what I did with my Shareholders and Directors. I sold them a long-term vision for the business and they bought into it.

How did your Creative School come about and why the need?

The school was an idea developed five years ago. We realized very early that there is a big need for creative talent in Jamaica. Our creative economy is under-served. We need more people who understand entrepreneurship, who are creatives and are able to create the type of content that we need and the type of intellect property that we need in order to contribute to economic growth. It has been hugely neglected by Policy Makers because a lot of those don’t understand. When we look at the British economy in 2016, the Creative Economy contributed 5% of the GDP, the largest contributor and the fastest growing. We’re taking that for granted locally like any other economy, the first way to develop it to have trained people working there.

We created the iCreate Institute which is now an institution fully under the University of the Commonwealth Caribbean. Our need is to train the future of the creative economy and see the growth in this space.

Final Words

There is always an excuse as to why we can’t do something; our responsibility is to find ways to get it done. Jamaica needs so much in terms of development. The only way we are going to build our economy and anywhere else in the world is through entrepreneurship. People who are bold enough to create change.  My circumstances would have said otherwise but I decided not to listen and push to develop the company we have today and I feel very proud of the work my team has been doing over the last few years.

Just go after what you want to achieve in life as cliché as it may sound.

Main Take-Aways:

  • Always see yourself as a Salesperson, selling your vision to those you need to work with.
  • Entrepreneurs should know their financials available; their current performance and what are the projections when seeking investment. Be very intimate with the state of your business
  • We have a responsibility to find ways to get things done.

 

Resources to #PeakYourPerformance:

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How are you ensure that you prepare your business for investors? Do leave a comment below.

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Get Your Brand the Recognition it Deserves: Start A Podcast

It’s almost unthinkable that there are many persons who are still unaware of what a Podcast is. Yet so many marketers are building brands using this free, on-demand medium to communicate their messaging. It is one that has nowhere going anytime soon. It has come to stay, so we might as well get to know more about it and its awesome benefits.

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008 – Beta-test your Podcast on WhatsApp as you create branded Podcasts to increase your revenue, with Amar Vyas

Amar Vyas is the Co-Founder of Kamakshi Media, creator of Baalgatha- Podcast of Classic Childrens’ stories, and author of the Amol Dixit series of books. He creates branded Podcasts for his clients to increase their revenue.

#PeakPerformers, Amar shares about #podcasting in India on #TheEntrepYou today! Click To Tweet

Show  Notes:

If you could eliminate one thing from your daily schedule, what would it be and why?

Once you enter the bedroom the cell phone enters airplane mode. The goal is to have no cell phones inside the bedroom.

Branded Podcast?

The word Kamakshi has several meanings depending on who you talk to. It can mean love, the Goddess of love or it can mean wealth.  We wanted to share knowledge and create wealth in the form of knowledge. I’ve been listening to podcasts from about 2005. When I was applying to business schools, I used to listen to podcasts from Harvard Business School and London Business school, etc. They would talk about the application process, courses to take, career choices, etc.

I used to head Amazon fulfillment centre in India. It wasn’t exciting me anymore. I wanted to do something to let us feel we were doing something great (my wife and me), and that we both enjoy doing. We don’t come from a technology background. My wife has been insurance for many years. It was a great opportunity to learn a lot of skills…

When we started out I was using literally $100 recording set up. My biggest investment was a $70 microphone. I used a 10-year old laptop to record the first 100 episodes.

We wanted to find out what it takes to work out a frugal sort of set up.

Setting up a Podcast

A podcast is on demand audio. The number 1 question I get asked is, “What is a podcast; followed by how do you make money? That’s where branded podcast comes into the picture. It’s been a short learning curve.

It’s no different than launching a business. I like to answer the 6 questions of who, what, when, where, why, and how. Whether it should be 1 show or multiple shows. You should be very clear why you’re launching this show.

If you’re an author, are you using it to grow your audience or connect with your readers? Then comes the format; there are multiple formats for a podcast, should it be discussion base or interview based; should that be like be news and opinion based; industry trends and analysis or completely different from any of these that we talk about.

Next, should it be a single host or multiple hosts? After that comes the duration…5 minutes, 20 minutes. What about the frequency…daily, monthly. There are no right or wrong answers.

The number 1 question is your audience. Why should they be spending so much time listening to the content that you’re producing?

Then there is the technology part of it. How do I record? Do I use Skype? I have a blog post titled 7 different ways of recording podcasts online. Which method do I follow?

What are the most typical ways recording…

If it is an interview-based show, I like to make it a no-brainer for the guest…my top 3 choices are Skype, Zencastr and Clean Feed. A lot of people in India love to record their podcast using cellular phones. Clean Feed works very well on chrome browser. The advantage of using Skype is that it is easy for the majority of people. The advantage of using Zencastr is that you can record using your web browser so that you don’t have to install any software and most important it can do some of the basic audio processing on its own. the sweetest thing is that you can save your file to your dropbox account so you automatically have it backed up in the cloud.

You Beta-tested on Whatsapp…take us through the process…

The philosophy we operate on is to make the content a no-brainer for the listener.

The number 1 App for download in India is WhatsApp. I didn’t have to teach anything. I thought what if I send these contacts information about the podcast? People in India like to share content within their networks.

As we started implemented it, we recognized that WhatsApp in India is what mailing lists are everywhere else globally. It’s such a no-brainer. This is like a one-to-one- option, exactly the same way mailing lists work with MailChimp, Aweber, etc.

Why create a branded podcast?

If for example, Google sponsors The Entrepreneurial You series, Google gets the branding and gets to associate themselves with the world of entrepreneurs. As the podcast grows, they can start offering discounts for persons who want to set up their businesses. This is the advantage to a sponsor by setting up a branded show.

Determining audio or video

For the advertiser, video dominates in India. About 90% of the digital content consumed in India is in form of video.  We’ve test marketed some of our shows; we created YouTube videos out of the children’s bedtimes stories. Compared to our regular audio feed, YouTube probably got the equivalent number of listeners without any promotions, it was all organic.  It is important to understand your market very well. Had we focused only on India, to begin with, we should have gone with video. That’s where the most engagement is happening.

Final words

Be very clear why you want to do a podcast. Of the 6 questions, the why is most important. It’s a lot of hard work. When I just started out it used to take me 8 hours of my time for one episode of a podcast. That’s a lot of investment by the time your file is ready. Once you start getting the reviews, there is no greater feeling than seeing the 5-star or 4-star reviews on iTunes and somebody saying this is exactly what I was looking for or it solved a problem I was faced with.

Main Take-Aways:

  • WhatsApp in India is what mailing lists are everywhere else globally.
  • You must be able to answer the questions of who, what, when, where, why, and how.
  • Be very clear why you want to do the podcast.

 Resources to #PeakYourPerformance:

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What social media platform is playing a major role in your marketing strategy? Do leave a comment below.

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007 – Paying attention to what’s going on, being mindful and practicing self-love, with Rebecca Clio Gould

Rebecca Clio Gould is a Certified Holistic Health Practitioner, Integrative Nutrition Health Coach, Qigong and Meditation Teacher, Sexual Awakening for Women Facilitator, and an Award-Winning Author of The Multi-Orgasmic Diet.  She has been running her own business, Elemental Harmony, PLLC.

#PeakPerformers, Rebecca shares about self-love on #TheEntrepYou today! Click To Tweet

Show  Notes:

If you could buy any island in the world, how would you describe your island?

Full of trees, quiet and beautiful.

What are some of the underlying reasons why some women are not achieving empowered lives to begin with?

I’ve just encountered in my life and with clients and students that there can often be a feeling of something missing in your life. They are unfulfilled, unsatisfied. I find helping other women and even how to get in touch with my own emotions fulfilling. How to get more in touch with my body; how to cultivate sexual energy and sensuality and self-love; how that lead to feeling more fulfilled. 

Were you at some point experiencing a lack of empowered living?

Yes, it started with my own need for empowerment and growing; feeling disconnected with my own sexuality; having body image issues and other struggles. From a young age, I was always curious and open; curious about sex and sexuality. At young adult, I began to do things that helped me feel better and I knew I wanted to help other women in that way too.

How do you help women overcome struggles with body image?

 In my book, I have over eighty practices. I teach ways to cultivate more self-love, energy and sensuality. It depends on the women; what her struggle is and why she is having it; what kind of practice would work best for her. I feel a good foundation is self-love and self-knowledge, just getting intimate with yourself.

Loving yourself is important?

One of my favourite practices for myself, and to teach has to do with looking in the mirror and really taking in your own beauty because so many people struggle with that. It can actually feel very uncomfortable in the beginning. Sometimes it makes them cry and feel uncomfortable. But it is such a powerful practice to be able to look in the mirror and accept and embrace who you are inside and out.

How can women ensure that they quiet their minds and to be themselves?

A lot of people talk about meditation and mindfulness. I do teach Qigong which is about cultivating energy. It’s an ancient practice based on traditional Chinese medicine. The idea that there is this vital life energy inside us and around us and in all our movements and breathing techniques, even during tension to breathe in fresh energy and send out any stagnancy.

What is mindfulness and how can it help to balance your life?

Mindfulness is being mindful; aware, conscious attention to what’s going on. Being present – not just going through things in a mechanical robotic, auto pilot way. When you do that it can actually bring a lot more clarity and power to what you’re doing. You can also feel more enjoyment and more relaxed and be present in what you are doing.

How can not paying attention to your body and what your feeling affect your outcome?

The tendency to eat foods that are not healthy or not eat enough. Some people tend to under eat when they are wrapped up in the hustle and bustle, and some people tend to over eat quick, fast food. That can affect your clarity, your mental capacity, it can affect your mood. It can create a feeling of stress and be in a survival mode rather than to relax and enjoy your life.

What piece of advice do you have for people in the category of being head cook and bottle washer?

 I tend to take time in the morning to do a mindfulness practice like journaling and Qigong or journaling and meditation or yoga. One thing that can be really helpful for people who are very busy to schedule in just a few minutes several times throughout the day to take some conscious breaths or stretch a little bit or write in their journal, do something throughout the day might be easier for a busy person. But it depends that some people would rather schedule it in at one time throughout their day.

What are some of the risks associated with living with stress…what are those?

When we live with stress it can create sickness, dis-ease in the body, pain; it can affect our relationships, work. It really can affect everything in our life when we are stressed out. I believe that the purpose of having life is to enjoy it. If we are living our life in a way where we are stressed out and can’t enjoy the fruits of our labour, that’s really not a great way to live. It can manifest in physical illness or other discomforts in the body.

Any heart-related issues?

I imagine a connection there as when we are stressed out it can affect our blood pressure and heart rate so it’s good to learn how to calm down and live in a more relaxed way while still being productive.

What is a typical session with you like?

I’d get on the phone for a consultation to see what is best as some people are going to want to do coaching and talk over the phone or Skype and have some coaching that might include some guided meditation. Some people are going to want to be with me in person to learn Qigong or some kind of body work or energy work. It depends on the individual but I always like to bring mindfulness and embodiment into it and help people learn to relax and get in touch with their own inner knowing. Maybe get into a relaxed state and then asking questions that will help you arrive at an answer. If needed, I’ll provide some suggestions or guidance. I really like to help you quiet your mind and empower you to hear your own inner wisdom.

Listening to guided meditation can be good to help quiet your mind. One thing I really like about Qigong is like it is a moving meditation to help you relax.

How many sessions does one need to get into their zone?

In general I think the most recommended is 6 months of talking every other week or even every week but usually the minimum I do is a 3-month commitment.

Do you find that persons who have been through severe trauma have a more difficult time settling down as opposed to those who went through less trauma?

I can’t say conclusively. I know from my own experience, trauma affects the nervous system.

Are you suggesting that there is a diet for multiple-orgasm?

 The book is actually not about that. My book, the Multi-Orgasmic Diet, I actually redefine the term, multi-orgasmic. The idea is to feel multi-orgasmic all throughout your day, to feel that exhilaration all throughout your day. If you’re not having sex at all. The diet part – instead of it being what to eat or what to eat – the idea is more about a lifestyle plan by engaging in the practices that I provide a book before a meal or when it comes on. It can help you make a healthier choice. Maybe eating a healthier food or eating less instead of overeating as you’re already feeling good, already feeling energized and more pleasure from whatever practice you engage in.

Tell us more about wholesome living. 

For entrepreneurs, there is another kind of stress. The first thing I to be aware when we are feeling that way and to allow ourslves to recognize when we have a lot on our plate that it doesn’t mean that we have to push harder. It may mean that we need to take some time out to rest or to do something fun. We need to have time to do things that are not work related. This can be a big issue for entrepreneurs where our work bleeds over into our whole life. One way the multi-orgasmic diet can be helpful is that it actually goes back to the idea of doing short things throughout the day to bring mindfulness and enjoyment into your life. Maybe before each meal, to do some conscious breathes, dance to a favourite song, doing jumping jacks.

What was your journey like in writing this book?

It took a little over a year and a half but there was about a 6-month break in the middle. I went through a break-up and felt bummed out and got out of touch with my book for several months. But then I got back to it…got back to the editing…the book writing itself was fairly fast. I had worked on and off for years on other books but this book really wanted to come through and be written and be done with.

How important is it to allow ourselves to deal with the situations in our lives?

Life happens. I was in a book writing coaching programme and my time with the coaching was about to expire about 2 weeks after the break-up and I told the coach I feel like I can’t work on this and they gave me another month. I knew I needed to focus on healing my heart, to get clear on what I want and need and trusting that if this book needs to be out in the world then it will be finished and I will get back to it when I’m ready. I spent a few months not even trying to get back to it. I had about a month where I decided I’m not going to get back to it; I felt really defiant like I don’t care. What if I don’t want to be an author. What if that’s stressing me out too much. What if I just let go of that dream. For a month I let go of it and it did feel like I gave up and it felt good. And then out of the blue, I felt I’m ready I want to get back to it and I got back to it.

How to be in harmony?

In addition to all the things on your to-do list, put yourself on your list. Make you a priority. How you feel each day is so important.

Main Take-Aways:

  • A good foundation is self-love and self-knowledge, just getting intimate with yourself.
  • When we live with stress it can create sickness, dis-ease in the body, pain; it can affect our relationships, work.
  • Make yourself a priority.

 

Resources to #PeakYourPerformance:

FREE 3-Day Self-Love Program

 www.rebeccacliogould.com/SelfLoveProgram

Connect with Rebecca

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Question of the Day:

What are you doing to connect on the inside, to be mindful? Do leave a comment below.

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006 – Writing the Vision for Your Life and be Disciplined enough to achieve it, with LaToya Fonville

LaToya Fonville is a dynamic Transformational Speaker and leader with over 15 years of experience in entrepreneurship and business. She has a unique ability to go into an organization and increase productivity through Goal Setting, as well as through her excellent Money and Financial Management skills.

#PeakPerformers, LaToya shares about #vision on #TheEntrepYou today! Click To Tweet

Show  Notes:

If you could be in the movie of your choice, what movie would you choose and what character would you play?

The Pursuit of Happiness…Will Smith.

Why would you want to play Will?

It’s a realistic depiction of the struggles, the hardship, the disappointments that you go through as an entrepreneur. Will Smith in that movie depicts the drive that you need in order to be successful. You have to be discipline, you have to be relentless, you have to persevere, you have to endure, to overcome, to overtake. There are some giants that you have to face when trying to pursue destiny. God has a plan for each of our lives but the enemy also has a plan and his plan is to steal, kill and destroy our destiny. When you want to pursue happiness, when you want to pursue that thing which you have been created to do, you’re going to have to face a lot of giants.

As an expert in Financial & Money Management & Goal Setting…why do we need to set goals?

I’m a Kingdom entrepreneur; a lot of foundations and principles I use and how I establish my business have been based on the word.  In Habakkuk, it says “write the vision make it plain”. I have to have a goal, a road map, directions to get from one place to the next. When you set a goal, you have to begin with the end in mind.  Along the way, I will need steps to take me to the destination. When you set goals you are threading on unfamiliar territory. You need to know that on my destination there is going to be some detours but I know that although I have some road blocks and accidents along the way, I have a GPS to tell me what my next step is. If you fail to plan you plan to fail. Not only do I goal set in business, I do that for personal life, my career, my attitude, my relationships, for my ministry. I goal set in every area of my life.

What areas of our lives do we need to set goals?

Every area of or lives. Before I got married to my husband, we sat down and created a roadmap for our household. We came together and set goals. You have to set goals if you want to be successful in every area of your life. Every area of your life where you don’t set goals or you don’t have a vision statement for that, expect confusion, expect hardship, expect frustration.

How important is a Vision Statement in the goal setting process?

The bible says without a vision people perish. Part of what I do is help people who feel stuck in their jobs, people who are aspiring entrepreneurs and visionaries, and people who have a vision, to go from stuck to unstuck. Unfortunately, 90% of society have dreams but they don’t have a vision statement. They don’t see how it can come to pass and so they prostitute their talents on a job that doesn’t fulfill them. If you don’t have a vision you’re going to die. I’m not talking about a physical death; hopelessness is death. When you’re living life just to pay the bills to run that cycle of getting up, going to work, come home to watch TV to go to sleep to get up and go to work again, it’s a cycle and you’re not fulfilling your purpose. God created every one of us with a unique assignment and calling, if you’re not fulfilling purpose or vision you die.

How do we set goals for optimum results?

I like to go with the SMART system…when you set a goal you have to be specific. If you’re setting financial goals, you have to be specific. For example, if I want to replace my monthly income to bring in $600 per month by the next 6 months, it’s measurable and attainable and within a specific time. Don’t set yourself above your belief level so that you fail. In order to achieve your goals, you have to be willing to sacrifice some things. When you set goals sometimes you have to force yourself to do things that otherwise you wouldn’t do. You have to break habits. What’s my motivation behind it because you have to have a ‘why’ – the driving force that keeps you going and motivated even when you feel like quitting. You might say I need to increase my income because I want to send my children on a vacation, or I want to take my children out of public schools into the private system…whatever that reason might be for you…your why has to be greater than you. It has to be that thing that keeps you up at night. That driving force that keeps you going when you feel like quitting. When you are pursuing destiny, when you set goals they are going to be giants along the way, mountains that you have to climb; it is going to be uncomfortable; it is going to be difficult but your why, your motivation is going to be that thing that keeps you pressing forward even when you feel like quitting.

Commitment is doing the thing you said you would do long after the feeling you’ve set it in has left you. Whether you’re a successful CEO or an average individual thriving to be successful, everyone deals with that one thing. What distinguishes the successful person from the unsuccessful person is their commitment level. Many times, we get so frustrated on the journey that feeling comes.

You must have an action plan to keep you going. That action plan is equated to the GPS. On your journey, there is a detour because of construction on the road. On the road of life, there is going to be construction in the way in many ways.  There are obstacles that come in our way to hinder us from getting us to our destination. But with a why, a road map and an action plan you will be a force to be reckoned with. You will make it to that expected end but you have to be determined, diligent. The bible says a man who is diligent in his business will stand before Kings; he will not stand before mean men (meaning average). If you want to be great, successful, you have to master diligence.

What are some considerations to bear in mind when talking about money?

Money answers all things on the earth. In order to make things happen, we need money. Our education system doesn’t teach us how to manage money. But it is so essential that we learn how to effectively manage it to successfully maneuver life and live comfortably.

What happens when we deviate from our goal of proper money management?

When you set a goal and deviate from it, you get feelings of inadequacy. The bible says a righteous man falls down but he gets back up again. You’re going to mess up, you’re going to make mistakes; things are going to happen to cause you to deviate from the plan. It’s ok. Don’t make a habit of it. If you deviate from your plan, get yourself up, go back to that goal and say is this attainable for me? If you agree that you can handle this then go back to the goal that you set for yourself. Forgive yourself for that mess up and start all over.

Main Take-Aways:

  • You have to have a ‘why’ – the driving force that keeps you going and motivated even when you feel like quitting.
  • When you set a goal, you have to begin with the end in mind.
  • If you deviate from your plan, get yourself up, go back to that goal and say is this attainable for me? 

 

Resources to #PeakYourPerformance:

Jump start your wealth creation with:

5 Keys to Wealth Creation  LatoyaFonville.com

 Connect with LaToya Fonville

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Question of the Day:

What do you do when you fail at the goals you set? Do leave a comment below.

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10 Top Industry Experts Share Their Favourite Social Media Software Tool to Help Entrepreneurs Win

10 Top Industry Experts Share Their Favourite Social Media Software Tool to Help Entrepreneurs Win

10 Top Industry Experts Share Their Favourite Social Media Software Tool to Help Entrepreneurs Win Click To Tweet

You probably didn’t know that there are well over 1,000 social media software tools to help manage your presence on the social media scene. Or did you? A few years ago, Lacey Ann-Bartley of Bartley’s All In Wood introduced me to the social media management tool, HootSuite and it has become my personal favourite.

Related Post: There’s An App fo That!

My Take:

I am a Podcaster, Entrepreneur, CEO of Patwa Apparel, Speaker, and Author. I need tools that will help me stay productive every minute of the day. The free HootSuite account, which is what I use, allows me to schedule posts to up to three different social media accounts. I use it often to schedule daily quotes to my Twitter account as well as daily general posts to my LinkedIn and Facebook pages.

(more…)

005 – How to become disciplined, productive and laser-focused, with Dr. Vernet A. Joseph

Dr. Vernet Joseph is America’s #1 Potential, Passion & Productivity Speaker, Strategist & Consultant. A bestselling author of multiple books, he is the founder and CEO of Live To Produce Enterprises and President of Gigaré Lifestyle Magazine. He is also recognized as one of the top 40 Productivity Experts to follow on twitter since 2012, Executive Professional of the Year & recently named Black Wall Street Phoenix Arizona Entrepreneur of the Year for 2016.

Peak Performers, Dr. Vernet shares his awesome journey on TheEntrepYou today! Click To Tweet

Show  Notes:

What is your favourite movie of all time?

Coming to America – it’s one of the all-time greatest with Mr. Eddie Murphy. Eddie Murphy must have played about 6 different characters in the movie. One of the other reasons why I love it so much is that it speaks to productivity. Not only is it comical but it makes so much sense business wise as well.

How did you become such a Productivity Evangelist?

All my life I have had the entrepreneurial bug. I have been around some great people; I’ve had some great opportunities, great mentors in my life. I Grew up on the streets of Miami, Florida. My parents are from Haiti. All my life I’ve had the opportunity to seek after my goals. Very early on in my life I needed a MAP (mentality, attitude and focus) which is like a GPS. When you have the right mentality, you have the right attitude and the right perspective on life it is easy to navigate through life. Many people ask, “How did you do it so early?” I am one of those people, when I look around me, I’m a sponge, I’m a life-long learner. I don’t like to make mistakes. When I see people make mistakes I like to write that down in my book so I not only learn from the good that people do but I also learn from their mistakes. My life has truly been a wonderful blessing simply because I’m in tuned to my surrounding. Life is going to happen to us all but the question is what do we do with it. What is your perspective?

Where other people gave me encouragement or motivation or even when they were trying to discourage me I used that as fuel for me to actually blast off with my potential, passion, and productivity. That’s how it all started for me at a young age.

Your definition of productivity and why are you so passionate about it?

Productivity has thousands of different definitions but for me it is simply doing more with less. Getting the job done the right way in as less time as possible. It is a lifestyle, not just a mindset or a fad. It tells or shows people that you have endless possibilities. There are multiple avenues to get to a destination but what is the most productive way to get to a destination. That’s where life truly is different. I talk about it often because it is the only thing I know. Finding and helping people to live their best life, enabling them to do their place of passion. For me that’s what true life is all about.

What would you say to us to not be distracted?

Productivity is a state of mind, it must be perceived as achievable prior to it being achieved. It cannot be achieved if you’re not focus. This is what I often use with my clients – Fixed Focused and Dedicated. Without focus, it is impossible to see a destination; it’s impossible to see a route, to get from point A to B unless you’re willing to wander. Wandering means you don’t know where you’re going, you’re just walking. It’s frustrating to want to get somewhere without having the coordinates to get there. It’s called wasted space, wasted time. When you get laser focused, it helps you to cut down on that time. It teaches you to do more by doing less. Today we have the Global Positioning System (GPS) because somebody took the time to be laser focused on every destination that gave the steps, tools and strategy to get there even if you didn’t know how and as entrepreneurs, business owners, productivity people – focus is absolutely important.

How can we ensure that we are staying focused?

Start investing time, you don’t spend time…you invest time. When you spend your money do you expect to get it back? When you invest your money, you’re expecting some sort of return. We all get 24 hours in a day. What do you do from the moment you get up to the time you lay down. It is imperative to get at least 6 hours of rest. Take care of your health. Invest your time wisely. Everybody is going to be vying for your time but you are going to have to be discipline in your time.  It’s all about preparation. After preparation, you need to have a plan then you have to develop it.  If you take the time to be discipline to prepare the night before you won’t wake up wondering what am I going to do today? We have to be disciplined.

How can you inspire us to hang on to the plan we made?

Your plan should always bring you to some financial gain for your business and your life. When you start making a plan it should be connected to your passion. The question that will help you stay on track with your plan is,  “What am I doing to make this world a better place?”. After that you can say the second the statement, “I will no longer leave money on the table. When you deviate from the plan you deviate from your profit and mission. That’s how you stay fixed focused and dedicated to your plan.

Which of the 21 Power Plays in your book stand out?

I love collaboration as it is the new currency. It helps you to go global. For me, I like to say “keep it simple”. I love Richard Branson, he said all you have to do is solve a problem. Learn what you need to learn and do what you need to do and make it simplistic.

How do ‘keep it simple’ and collaboration tie back into productivity?

The practice and principles taught are all in an effort to make you more productive. Life is very simple but we make it complete because we start competing instead of complementing one another. These are truths that will help you to complement instead of compete. We want you to be the best version of you possible.

Final words on how to a successful person?

Gain clarity, visibility and structure. Make sure you are immersed in your community. Make sure you focus on your influence. These are the things that help businesses be successful to go global. These are the five problems businesses face – A lack of clarity, lack of visibility, lack of structure, lack of community and lack of influence. If you’re going to use your life, your business to be more successful and productive then you need to gain these things. You do it in such a way that it is not only gain for yourself. You do it because of your gifting to help other people so that they can gain from what you have learnt. This is a principle that cannot be broken when you look at success and significance.

William Barclay – they are two great days in a person’s life, the day they were born and the day they find out why. Everything that we do, we are literally edifying and intensifying our gifts. What legacy do you want to create? The plan should always match the message you’re bringing to the world; what do you want to be remembered for and what legacy you’re trying to create.

Main Take-Aways:

  • Productivity is getting the job done the right way in as less time as possible.
  • Start investing time, you don’t spend time…you invest time.
  • The question that will help you stay on track with your plan is, “What am I doing to make this world a better place?”

 

Resources to #PeakYourPerformance:

Gigare Lifestyle Magazine

10 Keys to Productivity

 Send an email to Dr. Vernet A. Joseph for your FREE copy

7 Hindrances to Growth in the Caribbean

LiveToProduce.com

Connect with Dr. Vernet A. Joseph

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Instagram

Facebook

Email

Subscribe to The Entrepreneurial You!

 

Question of the Day:

What are you intensely focused on right now? Do leave a comment below.

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004 – See your highest self and work daily to become that person, with Kemal Brown

Kemal Brown is a passionate entrepreneur, motivational speaker and a consultant who help firms build brand equity & create wealth through his firm Digita Global Marketing Ltd.

Peak Performers, Kemal shares his awesome journey on TheEntrepYou today! Click To Tweet

Show  Notes:

What is your favourite thing to do in your downtime?

My favourite thing to do is read. Reading is such a vital part of success. When I can sit alone and relax my mind I love to read and go to the beach though I don’t do the two things at the same time.

What is one of the books you have read that stood out for you?

Definitely two – Ed Catmull’s Creativity Inc, that book blew my mind; I love Pixar movies – I’m a big animated movie fan…Ratatouille is my stuff. The book is really about corporate culture and how do you really build a great company. The next book deals with personal finances, the Richest Man in Babylon. The ideas really revolutionalizes how I saw finances, how I saw work. It has translated into a level of success for me.

What accounts for your success?

I think all things flow from the mind. Our value proposition is trying to understand people and to understand that there is only one boss and that’s the client. I try to stay on the cusp on anything new in digital media. Our sole value proposition is our commitment to excellence, which is our core philosophy. Kaizen – caring about the team which is so very important. As a young company, resources are limited but we do simple things like birthdays, game nights to try to spur feelings of affinity and culture; esteem within the team so that they can deliver the best results. Our work ethic, attitude towards maintaining a growth mindset so that we keep learning and keep honing our craft, attitude towards how we treat our team members and our clients as they are important and our attitude towards communication and our core value of excellence.

How important is it to focus on customer needs?

As a young CEO, being able to temper your ego is important. Some companies treat the clients as though they have to do business with you. That’s not true. Customers have many choices and they choose to do business with you. The real delineator is how you treat the customer.  At all times, we must maintain professionalism when relating to your customer. Show them that you care. Don’t see them as money. Seeing my clients’ business grow warms my heart. I started Digita with the mindset to elevate the design space using the power of digital media to augment your brand. The first cheque that I got started the company…

You don’t scale off getting big deals but by getting recurring customers. I started doing thank you cards for birthdays, etc, to show that we care beyond just getting their money. Small tokens showing appreciation made a difference. It’s about helping people.

Is digital marketing replacing traditional media?

There is a dynamic interplay happening and you have to assess digital media looking at the adoption curve and generation groupings because generations take in info differently. Digital media really represents change. The internet came along having this set of network…all these websites are kind of disconnected, you have to find your way to them. The distinction between digital media and primarily social media is you’re on one platform. You have these networks, people already live there. We have 7-second attention spans. How do you penetrate the minds of people multitasking and operating in a multi-screen environment?

Facebook, if you’re watching a video, you can see the minute or the second that that video peaked in terms of viewership. Facebook is giving you actionable data that you can draw inferences and then make informed decisions to optimize your marketing. Facebook has the most sophisticated advertising technology in terms of interest based targeting. They have a plethora of tools. For example, you can upload an email list to Facebook and target people there. Because of their connection with WhatsApp, as soon as you add somebody’s number you can use that as a node of info to target people. Digital media is really the evolution of the internet. The internet was just a space for information. Digital allows it to be contextualized and now you can focus attention where you want it. The attention is on Facebook already and that’s what marketers fight over anyways.

With all the plethora of social media, how do you know if you are using it correctly or even which platform to choose?

Every platform has its audiences and benefits. It depends on your brand and what you’re trying to sell. If your brand is heavily based on visuals, Instagram may be the place for you. If you’re looking at Millennials, Instagram is the main place for that population. The networks age up. As soon as parents get on Facebook, children get off. Snapchat currently has a lot of youth demographic. You have to be self-aware, know what the respective networks offer and you have to jump in. You can’t sit on the sideline; you have to become proficient and create engaging content. You have to be aware of your brand voice, who you are trying to reach. You have to be real and you have to pay.

How can you keep current with all the social media platform and their changes?

You have to have a growth mindset to be in this industry. Facebook just recently reduced its organic reach. If you have over 100,000 fans you’re getting a 2% reach. You have to do paid advertising. When you are trying to create content, you want consistency, you want to have your voice and the intent of your content.  Look at the data to know if you are winning. Do you have Facebook Pixel on your website to track responses? Many people are using social to drive traffic to your website.

Share about your speaking business

Acume arose out of a need both internally for me and externally for what I saw in society, not just for general motivation but for an understanding of self as that’s where all things flow from.  You have to be progressively focused on improving yourself daily. The world is a negative place and you have to insulate yourself from that through activities. And the people that develop daily habits of motivation are the ones that win and stay in a positive mental space at all times.  I would talk to my class and they would always leave motivated. I would get testimonials from my students. I was always trying to pick people up. After a while, the resounding sentiments was, “this guy is motivational”.  I said if I could do this for individuals I could take it to another level. At the time, I was listening to a lot of Les Brown, Jim Rohn, Tony Robins, a lot of different people. I like to say that I speak from one mouth but many minds. I would just be reflecting life and things come to me. To become who you are destined to be you have to divorce who you are.  I listen to a lot of motivational material and from that sprung the desire to really help companies. I love speaking, love to see people’s lives changed.

Pieces of advice?

Have a mind that equips you for success. The limitless mind is one committed to daily growth; it is a mind that is positive and eradicates all perceptions of weakness and loss. You don’t see failure as failure but as lessons. It’s really a mind that understands that you have to surround yourself with motivational people, people that inspire you; motivational content; content that drives you and everything regarding preserving the veracity towards life. Next work ethic – desire and obsession have to be part of your daily pro quo. I read at least 2 hours per day; do affirmations and meditate. I’ve made work my best friend. It really is about hustle. Have a vision of yourself that is beyond where you are right now. See your highest self and work daily to become that person. It’s possible.

Main Take-Aways:

  • Understand that there is only one boss and that’s the client.
  • Know your voice and the intent of your content.
  • Have a vision of yourself that is beyond where you are right now.

Resources to #PeakYourPerformance:

5 Steps to Get What You Want out of Life

10 Mistakes Businesses Make on Social Media

 Connect with Kemal Brown

Twitter

Instagram

Facebook

Subscribe to The Entrepreneurial You!

Question of the Day:

What steps are you taking to become your highest self? Do leave a comment below.

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003 – Get CLARITY, seek ACCOUNTABILITY and analyze the RESULTS, with Dr Will Mooreland

Dr. Mooreland is a best-Selling Author of the book Genius-Potential & Founder of Will Moreland International. He is America’s #1 Leadership Life Trainer who has been featured on ABC, NBC, Fox, CBS, Forbes magazine to name a few. Best-selling author & world re-known motivational speaker Les Brown says “he is the absolute personification of greatness”.

#PeakPerformers @DrWillSpeaks shares his awesome journey on #TEY #Podcast w/Heneka… Click To Tweet

Show  Notes:

What’s your story?

I’m originally from Compton, California; it was known as a pretty bad place. Back in the 80s when I grew up there it was known as the worst city in America. They literally called it a war zone. We were surrounded by gangs, drug dealers, etc. I was raised by a single mother. I met my father when I was 7 years old and he was serving time in a California State penitentiary. He got there because he was one of California’s biggest drug dealers at the time. Fortunately, your start doesn’t have to determine your finish.

I did get in trouble but I encountered what I called a disruptor. All throughout our lives, we will find people come into our lives to disrupt us if we are going the wrong way. My first disruptor was a California State Judge. He said, “young man you are going nowhere fast and I’m going to give you an opportunity to transform your life”.

When did you decide to change?

The military sent me to Germany. I began to experience a lot of firsts – the first time being away from home, the first time being in another city, the first time being in another country. Even though I was 8,000 miles away physically, mentally I was still in Compton, California. I ended getting in trouble again where I met my second disruptor. He told me, “young man you’re getting ready to mess up your life but I’m not going to kick you out, I’m going to allow you to come work for me and I’m going to mentor you”.

One of the first things he asked me was, “What are you going to do with this opportunity?” That was the very first time anyone ever posed that question to me. Where did I see myself going? Where did I want to be in life? He sat me down and made me think about my life. I grew up in an environment where I didn’t think I would make it to my 18th birthday. I didn’t think beyond my 18th birthday. I never thought about my future and this Sergeant Major, Sergeant Melvin Babbs, made me started to think about my future.

What’s your mission?

My mission is simple, it is to help as many serious entrepreneurs gain clarity and how to help them live their best lives. Our company provides strategy & solutions to help them create their best lives

Using a CAR to get to where you want to go

When we think about Clarity, Action, Result, one of the first things we have to ask ourselves is, “What does my future look like?” We have to realize that each and every one of us lives in 3 dimensions, our past, present and future. When we look at these 3 dimensions, we have to ask, “ What is my reality for my future?” “What do I want to look like?” What happens to most of us is that we begin to look at our past which is always with us. When we begin to talk about our future we often go back to the past to look for qualifications meaning, wow, “Can I really do this?” We gave to get clear on our past. What part of our past support this new future that you want.

I learnt from my past that women are strong…this is the aspect of my past that I brought into my present. It was an advantage for me. I learnt how to make a dollar go really far. I learnt how to sacrifice and learnt how to go without for a long time.

I also recognized that I will make mistakes and so I have to bring accountability into my life. Accountability is what we called coaches and mentors and people to help us along the way. Once I decided what my future was going to be, I say, “Who do I need in my life that can mentor me, that can help me along the way. I started finding examples of individuals. Early on these mentors were books, cassette tapes back then, recordings till I could actuality find physical mentors.

Results, that tell the story. Are you progressing are you not? I check my results every 90 days. Am I accomplishing what I set out to accomplish?

When did your journey as an entrepreneur began?

I was in the military and once I finally got this clarity I had a decision to make. Was I going to continue in the military or was I going to start my company? For me it was very clear, it was time to leave the military and start my company. In January 2002, I started my company after leaving the army in September 2001.

What has been your worst moment as an entrepreneur?

I have made bad decisions. I was excited about moving into this new office space which I didn’t negotiate very well to begin with. I paid too much for this facility and it put a strain on the company for a long time. I signed an 18-month lease for an enormous amount of money without a plan on how to pay it off. I was so excited about getting into our own building, having our own office space. I didn’t learn the art of negotiation

What is the one thing you would say to prospective entrepreneurs as a definite must before they leave their job to start a business?

It would be to create a CAR. Get clear, how are you going to replace your income. “How are you going to replace your insurance?” “How is it going to impact your family?” “What exactly are you going to be doing?” Then you want to have accountability, talk to people, ask questions, listen to shows such as this. A lot of time we move out of passion. But passion will dry up very fast if you don’t have any profits. You haven’t earned it until it crosses your checking account. Until you see cash in hand, don’t count it.

How do you bounce back from a bad decision?

One of the things I do is to take a step back…it is perspective. I look at the mistake that was made. I ask myself, “Did anyone die?” Sometimes I need to go to my mentor, get some accountability and ask some questions on how we get out of this. One of the easiest things is that I’m doing what I love. Because I’m doing what I love it’s easy for me to bounce back. A lot of people aren’t doing what the love and so when they make mistakes or fail, they use it as get-out-of-jail card. When I make mistakes, I learn from it and get back in the game.

What is your definition of success?

Success is so subjective to everybody. I narrow it down to two words and it’s “enjoying life.” But as a caveat to that, enjoying life means you really have to get clarity. So many of us have been told what success is, we’ve read the magazines and movies and we get in pursuit of things that we don’t want. If you really get clarity, there’s only a few things that you need in life to be successful. I love being around my families and friends; the ability to travel, if I want to go out to a restaurant I can do that. But above that, there’s a lot of stuff that I really want to do. I love the ability to go out and shop every day if I want to but I’m not shopping every day, I’m working every day. When you really peel back the onion and ask yourself what do you really want, and get clarity on it, that’s success!

When I move back to the US from Europe, the ability to work from the comfort of our home was fulfilling for me. We saved thousands of dollars by working from home.

Final words

Invest some time to create the life and business you love and be proud of. This is our life, this is a dress rehearsal. Let’s make the best of it.

 Main Take-Aways:

  • You haven’t earned it until it hits your checking account.
  • Invest time to create the life and business you really want.
  • Build a CAR to take you to your goal; get CLARITY, have ACCOUNTABILITY and check your RESULTS.

Resources to #PeakYourPerformance:

 Connect with Dr. Will Mooreland

Twitter

Instagram

Facebook

Question of the Day:

How clear are you about the vision for your life? Do leave a comment below.

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The 3 Skills That Will Help You Survive Your First Year of Entrepreneurship

Summary:

This month, we (my wife and I) complete 15 months into our entrepreneurial journey. During this period, we… Click To Tweet

In December 2015, I left my job with Amazon, and left behind a life of a steady paycheck. We (my wife and I) launched Kamakshi Media, our venture in podcasting, a month later. What I did not realize at that time was that I would have to unlearn and re-learn a lot of skills that I had acquired during my Corporate career. On the plus side, if you have a co-founder, they may have skills that compliment yours very well. I would consider operations, planning, budgeting and setting up systems and processes as my strengths. Mrunal, my wife and co-founder, has worked in customer facing roles including sales and account management. Then there are some skills that we have acquired: audio recording and editing and social media marketing. But there are three specific skills that I believe have helped me (and us) survive the first year of entrepreneurship.

Related Post: Start a Podcast

  1. Have Patience

We did not get tens of thousands of listens for our podcast from day one like many podcasters do. There have been days when we have received single digit listens for MyKitaab Podcast, and it was very frustrating. The story was quite similar for the four other podcasts we launched in 2016. But being patient has helped- every single listener and every listen counts. Today we have over 200,000 listens for all our shows combined. This did not happen overnight.

In the first few months, a lot of things move at snail’s pace. Creating content is a long-term play, and it takes time to see large number of listeners for your podcast (or visitors to your blog, or viewers for YouTube Channel…). For example, it took us about five months to see tens of thousands of listeners for Baalgatha, our podcast of Children’s Bedtime Stories. Imagine how frustrating it can be, when you live in a country of 1.3 billion people, with over 400 million children who are your target listeners. But, you get only 3,000 listens in the first month.

The story is no different when it comes to getting reviews on iTunes. Sometimes, we literally had to beg people to leave a review, and we got poor results. Our lives are busy, and sometimes we have other compelling priorities. And leaving a review may not be a priority for the listeners. That is when you learn to develop your patience levels further. Close your eyes, and take a deep breath. And another, and another….

Last but not the least, talking to advertisers really tests your patience. First of all, podcasting is quite new to India, and as a result, most media buyers and advertisers are not familiar with it. Those that are, are not able to determine whether podcasting is an above the line or below the line activity. Secondly, the listener numbers for podcasts are a fraction of what a web series on YouTube can offer. Even though the engagement level is higher in podcasts, since the base is small, advertisers are not particularly keen at this point in time. Which again brings us to listener numbers, which of course takes time.
I have worked in construction projects that had a long gestation period- sometimes running into years. Mrunal is aware of long sales cycles for B2B sales. Thus, we may have a higher threshold for patience, her more than I. But several times in the past several years, our patience has been tested to the limit.

  1. Be Rigorous

The hard part began when I actually started working on our first show, MyKitaab Podcast. Developing the theme for the show, creating the list of questions, finding a media host, cold calling the guests for interviews, setting up time for interviews, recording, editing, preparing the show notes, and finally, marketing are some of the activities in a workflow for a podcast. Some of them take time, a lot of time. My first episode took me about 10 hours just to edit, because I wanted to learn ‘on the job’. I spent two days finalizing it, and it was tiring, unsexy, and at times, boring. I often wondered,” Where is the glamor in this?” But having worked in construction, I knew that I was creating the foundation for the business. That is, setting up the systems, and developing the blueprint for future shows.

So if you find something boring, tiring or even overwhelming, just keep going at it. Over a period of time, you will get better. It still takes me an hour to edit a 45-minute episode, but I am learning to edit at 2X the speed (I heard recently on Mixergy Podcast that Alex Blumberg from Gimlet Media is really good at it). John Lee Dumas, the host of Entrepreneur On Fire, can do so in a matter of minutes. Heneka Watkis-Porter of The Entrepreneurial You Podcast is also learning to edit in a matter of minutes. On a lighter note, they say that misery loves company. As a podcaster, I was lucky to be in the company of so many awesome podcasters!

Standardizing the process and setting up systems will help in determining the time it takes for each task. In the long run, whether you hire someone full time, or hire freelancers, the amount of money you pay them will essentially depend on the amount of time they take to perform a task. This is Project Management 101. But this also helps you to determine whether the persons you have hired to do the job are doing it right, or they are taking you for a ride.

At first, I did it all by myself: I believe it is important to learn the entire workflow. Once I had that figured out, I began to delegate. Delegating can yield mixed results, by the way. For example, we failed miserably when we had hired a virtual assistant last year, but we found amazing translators, narrators and sound editors. Albert, the editor we work with, edits sound for Bollywood movies and has won National Level Awards.

  1. Network, Network, Network

I consider this quality as a work in progress for me. Networking does not mean only going to professional events such as seminars, or connecting with hundreds of people on LinkedIn. At the same time, it is not my natural instinct to be the first to introduce myself, or to reach out to people, or to call unknown persons. Over the past year, I have worked really hard to reach out to people, be it in the neighborhood, alumni meets, or simply talk to strangers about my work.

It was one such conversation last year that helped us find Sheerali, our narrator for Baalgatha Podcast. Biju, her husband, and I go for a run a couple of days every week. Last April, I told him

that we were planning a new podcast of Children’s Bedtime stories. “why don’t you talk to my wife?” He asked me. Sheerali had recorded audiobooks for children’s’ stories in the past. As a primary school teacher and mother of two young boys, she had the perfect background: and just like that, we found our narrator. We have recorded over 200 stories with her till date, and the listeners love her narration!

I won our first paid assignment through networking. I had known the management team of a nonprofit for several years, and they responded positively when I suggested to them that we should start an audio series for the nonprofit. This assignment led to the next one, and a third. This went on the time we decided that we needed to give our full attention to Baalgatha and other shows in the gaatha series. Networking is playing a key role in talking to investors- as many of you may know, angel investors do not respond to you unless you are referred to by somebody. So every day, I am logged on to LinkedIn, alumni portals and other sites from where I can find common connections, followed by phone calls, emails and finally a handful of meetings. This works just like a typical sales funnel. Networking has helped us in finding talent, customers, investors and listeners alike.

Not An Exhaustive List 

Like an arsenal of weapons that a warrior carries (think Aronld Schwarzenegger in Commando), an entrepreneur has to carry their arsenal of skills at all times. In my case, three of them helped me significantly in the first year. The three new ones I am working on this year are sales, perseverance and recruitment. Talking about them is a conversation for another day. But let me conclude with an example to show why I need to work on my sales skills: Last month, Mrunal and I went to an event in a school to promote Baalgatha. We had carried a few hundred handbills with us to give to parents. While I only managed to hand over about 100 of them over 3 hours, she had achieved 3X the number. This includes the time she spent engaging with parents.

Amar Vyas. Co-Founder, Kamakshi Media
e: amar@kamakshimedia.in   Instagram: @gaathastory_podcast         web: www.kamakshimedia.in