018 – How to Get and Stay Motivated, be Intentional, Train Your Mind for Success and WIN, with Nicole McLaren-Campbell

Nicole McLaren-Campbell is an Educator, Motivational Speaker, Author and Entrepreneur. She operates AIM Educational Services, providing college and graduate school placement services, SAT / ACT / SSAT and GRE prep, and tutoring in high school English, Math and Science.

#PeakPerformers, Nicole shares her inspirational journey on #TheEntrepYou today! Click To Tweet

Show  Notes:

Fun question…would you rather be able to see the future or change the past?

I guess maybe more I’d want to change the past because I have that compulsion but on the other hand I feel like even my failures and missteps have been very useful. I guess I would change the past because some things were just dumb. I would go back and fix the dumb stuff although you can find a lesson in everything. I wouldn’t go back to make it perfect though because there are some things that the struggles were worth in the end.

Give us a little into your background and how you developed this fire in your belly?

Some of it feels like my purpose in life, because of that I think it’s a gift to me from God and I appreciate that energy. I’ve been very blessed to be influenced and motivated by very key people at very key stages of my life. That has given me fire and energy and I’m a student of success. I’m ready about how successful people keep their energy up because energy is such an important part of winning.

Exercise, eating properly, getting up early, praying, reading books help me. I try as much as possible to stay away from things, people and activities that suck my energy.

I spend most of my time in pursuit of what I feel I was called to do, I get energy from that because I enjoy my job and the impact that I’m able to have. I enjoy most things about my life and that gives me energy to power through the things I don’t necessarily enjoy but they are part and parcel of what I’m trying to accomplish.

How important is it for us to wake up and intentional?

What could be more important? There is so much going on in the world. There is a lot of distraction, noise and so many things we could be doing. It is very easy to get busy being busy. If you’re not moving from a place of clarity about what the vision for yourself – aligning your values with that vision and making sure your goals are in alignment with your values and vision – then you can find yourself doing all sorts of things. You don’t know what to say no to, you don’t know what to say yes to, you just sort of going through the motions and you’re wondering why you feel dissatisfied and you’re not feeling a 100% of you.

You know that there is something in you but it’s not coming out because you’re not being intentional.  It is very important to move from that space of intention because that’s how, over time, we move forward with what we want to be doing as opposed to some other agenda that someone has put forward or equally as bad just “tek weh yuh get out of life” where everyday just come at you and you in reaction mode constantly.

With the best of intentions, sometimes we get distracted how do we maintain that positive mindset?

We have to build our vibes sometimes. We can’t just go with the way we feel. We have to realize that we can deliberately turn that around. Repeating affirmations and practicing gratitude is important. In my book, “Make it Count”, I talk about getting and staying motivated and that you have to take a very deliberate approach.

Every day I wake up, I pray first and imagine my day as to how it is going to go, thanking the Lord for things that haven’t even happened yet and to put yourself in that positive mindset.

The brain naturally tends to go the negative stuff because back in the day you had you focus on surviving. Our brain is still in survival mode and programmed to go to the negative. You have to take back control, don’t let your brain lead you. You have to lead from your gut and heart and tell your brain what the agenda is.

We have to understand that we are not powerless in this thing of mood or staying up on energy, it is something we can be deliberate about and affect our disposition. Some of it is genetic but a lot of it is within our control and we have to seek to control what we can. We shouldn’t worry about what isn’t within our control. If you are sucking my energy, you are getting a swerve. I don’t play game with that.

Your entrepreneurial journey?

I did my under-graduate studies at Princeton University and decided that I would volunteer as part of the Admissions School Chair (ASC). I was interviewing a young lady for Princeton who was and is powerful (she is doing great things in the world now). At the time she was a student really dreaming of going to Princeton, really doing outstanding work in terms of her studies and SATs and very powerful. I thought she was a great candidate but by the time the interview was finished I realized that she hadn’t quite competed in the way that I know she needed to in order to maximize her scholarship as it was competitive. She didn’t get in and when she didn’t, I went home to tell my boyfriend at the time (now husband, Jeffrey Campbell aka Agent Sasco) that I wish I could help people get into college. I didn’t know if it’s a job or anything. He said I should totally do it. I was worried about car payments, etc., and he encouraged me not to worry about it because he knew I was going to be successful.

I didn’t quit my job immediately, I got trained even while being at the Ministry of Education which was a great experience. I worked with Andrew Holness as his Senior Policy Analyst. He is now the Prime Minister of Jamaica. It was a priceless experience because he is one of the hardest workers I know with an energy level that is unreal. He taught me a lot and pushed me hard in that job. I got trained, and started going to local events around the industry.

I met another consultant who focused on boarding school placement, I wanted to do college placement and we just struck up a friendship and an alliance that exists to this day. I’ve been blessed to meet some key people at some key points in my life.

That’s how AIM started, a dream, a faith, a step, a very supportive boyfriend (now husband), family that supported me and believed in me. Yes, they are naysayers and that’s part of the story. They were people telling me about the industry, you’re a young girl, what are you going to come and do.  Here we are 7 years later and we are on fire.

It feels really good to help others to achieve their dream in the same way that others have helped me to achieve my dreams.

My business from a business point of view helps people which is exciting but from a non-business point of view there is also the responsibility to help people who cannot help themselves.

What are some of your successes?

Every year, I set my intention to exceed what I did the previous year. It is going to be my best year yet. Last year for example, we had a return on investment of 4700% and this is when we look at the average scholarship for 1 university. This year it is 5067%, that’s really exciting. Our average scholarship per year per college is US$38,000. Last year it was US$30,000.

I am a results person. I want to talk about value. I’m reading a lot of Warren Buffet and he says you don’t look at cost, you look at value. I’m very serious about where I invest my time and money. I love to return that investment to our students and their parents because this is a serious thing. Not only are the numbers telling us, but the types of universities that our students are getting into versus what the regular admissions rates look like for those schools. We are doing more online work more now than ever, we are seeing students from all over the Caribbean, all over the USA and in Canada in the same way we are working with students like we do right here in Kingston.

What inspired you to write, Make it Count: Tips on Unlocking You Vision in 2017 and Beyond?”

It was a Security Guard at Television Jamaica in Kingston. I was on the programme, “Smile Jamaica, it’s Morning Time”, talking about making the second half of 2016 count. When I was leaving the security guard said she really enjoyed my presentation and that she was really inspired. She wished I had a book so she could read to be inspired when she wanted to. It did occur to me to write a book but shoved it aside.

I was struggling to complete it although it is very short and digestible. I gave myself some external accountability by putting it on Instagram for pre-order the (it wasn’t finished). People started pre-ordering and I was forced to complete. I googled an App to self-publish. A publisher has contacted me and I have signed a publishing deal. I’ve already launched it in Paris and I’m going to launch it in New York and I’m doing an island wide tour. All of this is completely blowing my mind but you move in the direction of your calling and purpose, you don’t need to see the whole staircase as Martin Luther King said – you just need to see the first step and you will be frightened at how everything starts to come together.

The book is 37 pages dealing with anecdotes, stories from my life about different things that have been in my way. Getting really honest, different failures I’ve had and how I’ve overcome and learn powerful lessons from failures. It is overcoming fear, staying motivated and tuning in to your purpose and setting that vision for yourself which I find to be priceless. It is attacking that horrible thing called procrastination that sabotages so many of us.

 Main Take-Aways:

  • Focus your energy on your calling.

  • You must be intentional in order to move forward.

  • We are not powerless, we have the ability to affect our mood.

RESOURCE TO PEAK YOUR PERFORMANCE

Grab this Chapter of Make it Count

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017 – How to Break Free From Your Safety Net to Live the Life You Want, with Rob Dial

Rob Dial is a podcaster, performance coach and speaker for 10+ years now. Throughout the course of that time he has coached thousands of people – from college students to NFL superstars. He is the magic behind MWF Motivation.

#PeakPerformers, Rob shares his inspiring journey on #TheEntrepYou today! Click To Tweet

Show  Notes:

If you could have 3 wishes granted, what would they be?

To change the fact that innocent being killed by older men who can’t get their politics together; secondly to not have to sleep and thirdly, I wish extreme self-awareness for everybody in the world.

Take us through the journey of growing a multi-billion-dollar business

It was Cutco Knives. We sold the best knives in the world in people’s houses. I was a 19 years old college kid. I went in for an interview and saw there 20-21 year olds who were making a $1,000 per week by selling knives in people’s houses. I didn’t know anything about knives, I didn’t know anything about cooking (I’m still a terrible cook at 31) but I was like if these people could do it, I could do it as well. I went in for the job really to make money. That originally attracted me. Starting at that company set me a completely different path in my life. It made me focus on personal growth and made me be the best i could be. By the time I was 21, I was promoted to run an office for them; grew it to one of the biggest offices in the United States, broke a bunch of records, trained a few thousand people. The rest as they say is history.

 Was Sales something you thought you’d be good at or you said let me try this because I need the money?

A little bit of both. I always wanted to be in sales because when I was younger, my father was in sales and I remember being in high school and wanted to be ca car salesman because I knew that sale people make a lot of money. I knew that I loved cars but no car place wants to hire a 16-year old kid to sell cars for them.

It forced me to get out of my shell. By the time, I was 20 years old, I was interviewing people who were 40, 50, 60 years old sometimes and then running 3 day-17 hour trainings for them. It forced me to get better at my communication skills and getting in front of people and speaking. I always wanted to be in sales but didn’t think I would be a great sales person because I was really shy and not very confident.

What infrastructure that were in place to make you become so good at it?

Cutco had a really good training program. If you’ve met anyone who has ever been at Cutco for a while you’ll recognize that they are usually super sharp, on point person and the reason is they recruit a lot of people and they quit because it is really a hard job. To stick there for a while says a lot.

The best part was the culture. For people who worked there for a while, it turned into a bubble of positivity and personal growth and everyone talking about the books. You have 19, 20, 21-year old kids talking about the books they’ve read, the conferences they’ve been to; the money that they’re investing into themselves. When I was 19, a few months after I started with them I paid $500.00 per month to have a one on one coach to make me better. They talked about how they taught skills for life.

When did you recognize the importance of feeding your mind?

I ran an office for them in Florida when I was 21 years old. I started to notice that there are two different paths that I could take. When I first started at 19, I partied a lot. I started to notice that I could continue down that path and it wouldn’t take me where I wanted to go in life. I could look at the people whose books I was reading, whose conferences I was going to and realize that if I start putting the right things in place right now, it could set me up to be extremely successful in life and that is the theory.

It was hard to say no when my friends would call me up to say let’s go hang out. It was hard not to say yes. But I knew what I was working for, I had a vision of where I wanted my life to be. Ten years down the road, I’m glad I made those decisions because it set me up to be way further ahead than most people that are my age now.

I had the foresight that it would change my life.

Where are those college friends now?

They are still some of my best friends. Some are doing pretty decent for themselves. Looking at some of friends from high school, they are not really successful; they have normal day jobs and those types of things.

An example of someone I became best friends with who I met through the company when I was 19 or 20 years old, is killing it as a Realtor. Most Realtors may make $40,000 in their first year, he just switched over 3 months ago and this month alone made $45,000 and already has the team of people under him 3 months into. It shows you the type of mind-set that you develop from working in this company. I always like to think about it like this, you can go to the gym and you can work out your body, and grow your muscles by putting them under stress and making them better by training them. That’s exactly how the brain works, if you can put yourself through stress and learning discipline, and the right habits then it is just easy for you later on in life for things to be thrown at you and you can go past them and throw them off. You don’t have as many limiting beliefs or fear holding you back because you’ve already gone them 10 years ago.

 When did you decide you want to be a coach?

I started doing coaching a long time ago when I was younger.  What happened was I was with the company, I doing well working 100-110 hours a week because I was obsessed with becoming the number manager and I burnt myself out. I left the company and got a really good offer to work for another company. I thought maybe I go work for them and do some sales and training for them. I had a different experience where instead of going and becoming an employee and deciding that I wanted to become an entrepreneur; I was an entrepreneur who then become an employee and then deciding that I wanted to become an entrepreneur again. I went into the corporate world for 5 years and realized that it’s good for some people but for me, it’s just not what I wanted. I don’t deal well with being an employee. I like to think of ideas and execute on them and make money off them.

I went into the corporate world and did sales and training for them and was very successful doing it and made a great deal of money. In December 2014, I was making more money than I ever had in my entire life, I was great but I was completely unfulfilled with what I was doing. I decided to leave the company. In January 2015, I wrote in my journal that I want to create a job where I can help as many people as possible get what they want, bring out their true potential and be able to do all of this from my computer and be fulfilled. Ten years ago, I wanted to do something that even if I weren’t able to make as much money as I was when I was in the other company, I would be still be driven to wake up every morning and do it and be able to give something to people. I was trying to think how can I do it? What format that I can use? It took me about 4 month of planning. I thought I am going to get my message out via Podcasts. I feel like a decade of personal growth, conferences, book read, and everything that I’ve done, that I have a lot to offer people. Within the first year it got over 1 million downloads and well on way to 2 million downloads within 18 months and been able to build up a following between Instagram and Facebook of over 100,000 and growing.

The best part is when I quit my job, I was making the most money I’ve ever made at that time; now I’m 100 times more fulfilled than I ever have been and making more money than I could ever dream of when I was working for someone else. It shows you that when you decide to cut free from the salary and the safety net and really go for what you want to do and what you’re passionate about, the money will follow. I’m living proof of that.

 What is the name of your podcast?

MWF Motivation – Monday, Wednesday, Friday Motivation, which are the days that it comes out. They are short to the point, no BS podcast. It is about 5-15 minutes.

Take us through severing ties with our safety net?

I used to hate that I had paid vacation because I wanted to be on vacation all the time. I didn’t want to have 10-15 days of paid vacation that I could take per year. When someone says paid vacation, I’m like, screw paid vacation. My life is going to be a vacation and I’m going to get paid while doing it. That was one of the things that made me want to leave, the second thing was, working a 9-5, Monday to Friday was just arbitrary stuff made up by someone who was no smarter than you and I.

I’m very much the person that questions everything that is done by society and the rules we follow – the way we are to act and the way we were told to be. I don’t think I was put on this planet to work somebody else and spend most of my waking hours doing something that I don’t want to do for somebody else who doesn’t really care about me. I could be replaced. Maybe I’ll make less money but I would be happy.

We’re stuck in the 9-5 of what we feel we’re supposed to do and that safety net. The money in my bank account never fulfilled me and it was the idea that if want to go and work form the park on Tuesday at noon, I can go work form the park on Tuesday at noon. I can set up a mobile hot spot from my phone on my computer and I do it all the time. That’s what I wanted to build.

What’s more important to you?  

Making a bunch of money and bunch of digits in my bank account or being really happy every single day that I’m alive and feeling like I’m helping a bunch of people while doing it and that’s what made me break free.

In reality, we think we want money to buy new things and all of that but really what we want money for is to be free. When you own your own business, and got it to a point where it is at least profitable, and you’re able to pay the bills, feed your children and all of those things, you’re free. If you want to take a day off, you can take the day off.

 Final piece of advice?

You’re going to die. I watched my father die at 15 years old. From that moment I realize, this is a legitimate thing, he’s not coming back. I’m going to be in the same position one day. It’s very real. I think about it all the time. I’m going to put everything that I can into making sure that I can be the happiest that I can be every single day. If somebody has the gut feeling inside of them of, “I need to do my own thing”, or I need to figure out a way to make money on the side to have more freedom with my kids or I want to travel, they need to figure a way to execute on it. You only get one life. If you feel like you shouldn’t be working for somebody else, don’t waste your life working for somebody else.

 Main Take-Aways:

  • Invest in yourself, it will come in handy years from now.
  • If you feel being an entrepreneur is for you, don’t waste your time working for others.
  • It’s not money we desire but the freedom to do what we want when we want.

 

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What is the one thing you do everyday to make you a success? Do leave a comment below.

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Losing your entrepreneurial fire? 10 Quotes that will supercharge your energy.

Losing your entrepreneurial fire? 10 Quotes that will supercharge your energy.

“Many rivers to cross, still I can’t seem to find my way over”. If you’re an entrepreneur, you will find yourself muttering or maybe even belting out the lyrics to this 1969 Jimmy Cliff classic.

The life of an entrepreneur is by no means an easy one. Another tune rings deafening in my head as I type this post, “It’s not an easy road, dem si di glamour an di glitta an dem tink a bed a rose”. Buju Banton knows this all too well.

(more…)

004 – See your highest self and work daily to become that person, with Kemal Brown

Kemal Brown is a passionate entrepreneur, motivational speaker and a consultant who help firms build brand equity & create wealth through his firm Digita Global Marketing Ltd.

Peak Performers, Kemal shares his awesome journey on TheEntrepYou today! Click To Tweet

Show  Notes:

What is your favourite thing to do in your downtime?

My favourite thing to do is read. Reading is such a vital part of success. When I can sit alone and relax my mind I love to read and go to the beach though I don’t do the two things at the same time.

What is one of the books you have read that stood out for you?

Definitely two – Ed Catmull’s Creativity Inc, that book blew my mind; I love Pixar movies – I’m a big animated movie fan…Ratatouille is my stuff. The book is really about corporate culture and how do you really build a great company. The next book deals with personal finances, the Richest Man in Babylon. The ideas really revolutionalizes how I saw finances, how I saw work. It has translated into a level of success for me.

What accounts for your success?

I think all things flow from the mind. Our value proposition is trying to understand people and to understand that there is only one boss and that’s the client. I try to stay on the cusp on anything new in digital media. Our sole value proposition is our commitment to excellence, which is our core philosophy. Kaizen – caring about the team which is so very important. As a young company, resources are limited but we do simple things like birthdays, game nights to try to spur feelings of affinity and culture; esteem within the team so that they can deliver the best results. Our work ethic, attitude towards maintaining a growth mindset so that we keep learning and keep honing our craft, attitude towards how we treat our team members and our clients as they are important and our attitude towards communication and our core value of excellence.

How important is it to focus on customer needs?

As a young CEO, being able to temper your ego is important. Some companies treat the clients as though they have to do business with you. That’s not true. Customers have many choices and they choose to do business with you. The real delineator is how you treat the customer.  At all times, we must maintain professionalism when relating to your customer. Show them that you care. Don’t see them as money. Seeing my clients’ business grow warms my heart. I started Digita with the mindset to elevate the design space using the power of digital media to augment your brand. The first cheque that I got started the company…

You don’t scale off getting big deals but by getting recurring customers. I started doing thank you cards for birthdays, etc, to show that we care beyond just getting their money. Small tokens showing appreciation made a difference. It’s about helping people.

Is digital marketing replacing traditional media?

There is a dynamic interplay happening and you have to assess digital media looking at the adoption curve and generation groupings because generations take in info differently. Digital media really represents change. The internet came along having this set of network…all these websites are kind of disconnected, you have to find your way to them. The distinction between digital media and primarily social media is you’re on one platform. You have these networks, people already live there. We have 7-second attention spans. How do you penetrate the minds of people multitasking and operating in a multi-screen environment?

Facebook, if you’re watching a video, you can see the minute or the second that that video peaked in terms of viewership. Facebook is giving you actionable data that you can draw inferences and then make informed decisions to optimize your marketing. Facebook has the most sophisticated advertising technology in terms of interest based targeting. They have a plethora of tools. For example, you can upload an email list to Facebook and target people there. Because of their connection with WhatsApp, as soon as you add somebody’s number you can use that as a node of info to target people. Digital media is really the evolution of the internet. The internet was just a space for information. Digital allows it to be contextualized and now you can focus attention where you want it. The attention is on Facebook already and that’s what marketers fight over anyways.

With all the plethora of social media, how do you know if you are using it correctly or even which platform to choose?

Every platform has its audiences and benefits. It depends on your brand and what you’re trying to sell. If your brand is heavily based on visuals, Instagram may be the place for you. If you’re looking at Millennials, Instagram is the main place for that population. The networks age up. As soon as parents get on Facebook, children get off. Snapchat currently has a lot of youth demographic. You have to be self-aware, know what the respective networks offer and you have to jump in. You can’t sit on the sideline; you have to become proficient and create engaging content. You have to be aware of your brand voice, who you are trying to reach. You have to be real and you have to pay.

How can you keep current with all the social media platform and their changes?

You have to have a growth mindset to be in this industry. Facebook just recently reduced its organic reach. If you have over 100,000 fans you’re getting a 2% reach. You have to do paid advertising. When you are trying to create content, you want consistency, you want to have your voice and the intent of your content.  Look at the data to know if you are winning. Do you have Facebook Pixel on your website to track responses? Many people are using social to drive traffic to your website.

Share about your speaking business

Acume arose out of a need both internally for me and externally for what I saw in society, not just for general motivation but for an understanding of self as that’s where all things flow from.  You have to be progressively focused on improving yourself daily. The world is a negative place and you have to insulate yourself from that through activities. And the people that develop daily habits of motivation are the ones that win and stay in a positive mental space at all times.  I would talk to my class and they would always leave motivated. I would get testimonials from my students. I was always trying to pick people up. After a while, the resounding sentiments was, “this guy is motivational”.  I said if I could do this for individuals I could take it to another level. At the time, I was listening to a lot of Les Brown, Jim Rohn, Tony Robins, a lot of different people. I like to say that I speak from one mouth but many minds. I would just be reflecting life and things come to me. To become who you are destined to be you have to divorce who you are.  I listen to a lot of motivational material and from that sprung the desire to really help companies. I love speaking, love to see people’s lives changed.

Pieces of advice?

Have a mind that equips you for success. The limitless mind is one committed to daily growth; it is a mind that is positive and eradicates all perceptions of weakness and loss. You don’t see failure as failure but as lessons. It’s really a mind that understands that you have to surround yourself with motivational people, people that inspire you; motivational content; content that drives you and everything regarding preserving the veracity towards life. Next work ethic – desire and obsession have to be part of your daily pro quo. I read at least 2 hours per day; do affirmations and meditate. I’ve made work my best friend. It really is about hustle. Have a vision of yourself that is beyond where you are right now. See your highest self and work daily to become that person. It’s possible.

Main Take-Aways:

  • Understand that there is only one boss and that’s the client.
  • Know your voice and the intent of your content.
  • Have a vision of yourself that is beyond where you are right now.

Resources to #PeakYourPerformance:

5 Steps to Get What You Want out of Life

10 Mistakes Businesses Make on Social Media

 Connect with Kemal Brown

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What steps are you taking to become your highest self? Do leave a comment below.

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