The fashion industry is unique. It is driven by change and is constantly changing. It changes so much, we find trends revolving and re-surfacing again when we thought they died a natural death. The industry has several different parts making up the whole. The seamstresses, tailors, manufacturers, models, factory workers, forecasters, designers, pattern makers, sketch artists, embroiderers, store owners, etc.
Any industry that has so many other components will surely have its fair share of individual prejudices, styles and tastes. It is important to determine and define your sense of style. Individual preferences aside, at all times, the wants, needs and desires of your customers will have to be anticipated. New advancement happens rapidly.
Keeping up with trends from fashion forecasters will be necessary to determine colour, styles, accessories, textures, prints, etc. to stand out from the noise. The question of, ‘How do I turn my passion for fashion into a viable business can be daunting. Yet, with the right guidance, it is possible though not easy.
A fashion business can be extremely lucrative. After all, clothing is one of the basic physiological human needs according to Maslow’s Hierarchy of Needs. Amidst the glitz and glamour of the industry though, an entrepreneurial approach must be taken from the get-go in order to achieve any measure of success.
If you are listening to this podcast, you may have some desire to become a fashion entrepreneur, that’s awesome.
I will explore in more depth in coming chapters but here are some initial questions you must be prepared to answer very honestly:
- Do I really want to run a fashion business or is it that the idea of it seems alluring?
- Do I have access to the necessary funding?
- Do I have the skills that are required or am I able to identify partners to help me?
- What is unique about what I’m doing?
Even if your answers to the questions above are ‘no’, fret not! I’ve got you clothed (pun intended). Begin to see yourself running your awesome fashion business. Envision in your mind’s eye, your brand in stores across the world and on some well-known celebrities.
Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening! For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify.
