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How to Build a Successful Influencer Marketing Program, with Shane Barker

Tags :

Influencer marketing

Shane is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. 

Show Notes

 

The great myth of our times is that technology is communication. – Libby Larsen

 

What is Influencer Marketing?

Influencer Marketing, what is that really and how do you build a successful program? Well, that’s what Shane will share with us on this episode of The Entrepreneurial You podcast.

 

Surely it has been around for a while. When we think of the term we sometimes think about celebrities but if you have influence over a community – well – you are an influencer. 

 

Anyone can be one without having 100,000 followers on Instagram. Bear in mind too that some of these followers that are online are fake. Yes, that’s a thing. People can buy followers. It all comes down to engagement

 

If you are putting out great content you are an influencer.  As long as people are believing in what you do.

 

But how do you connect with influencers? Software such as influencer.co and grin.co is a great place to identify those who might be ideal to work with your brand. You have to keep testing until you land the one that is right for you.

 

It takes at least 3 months to start seeing the result that you need when working with influencers. It takes effort. It is about frequency.

 

 These are just of the things we touched on during this episode. Please listen to The Entrepreneurial You in its entirety for more on how you can leverage Influencer Marketing to grow your brand.

 

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Top Tip 

 

Have realistic expectations when embarking on influencer marketing.

 

Connect with Shane Barker

 

GIVE AWAY: How to Build a Successful Influencer Marketing Program

 

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Email: shane@shanebarker.com

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Dive into the latest episode of The Entrepreneurial You podcast, where we uncover the transformative power of mentorship and coaching with our esteemed guest, a seasoned entrepreneur whose early setbacks paved the way for enduring success.

**Learning from Setbacks: The Mentorship Advantage**

– Early Struggles: Our guest reflects on the initial challenges faced when starting alone and the realization that solo efforts led to regression rather than progression.

– The Mentorship Turning Point: Discover the pivotal moment when our guest embraced the need for guidance and how this decision became a cornerstone strategy throughout their entrepreneurial journey.

– Navigating Transitions: Learn how seeking out mentors and coaches with each new venture or career shift can safeguard against significant pitfalls and foster triumphs.

– The Role of Mentorship in Success: Gain insights into how the right mentor or coach can accelerate your path to success and help you avoid the missteps that can hold you back.

Connect with today’s guest and find a mentor who can help steer your entrepreneurial ship towards success.

Closing Thoughts:
Thanks to our guest for sharing their journey and mentorship’s invaluable role in their achievements. To our listeners, remember that you don’t have to go it alone; mentors can be your compass to success.

Stay tuned for more episodes of The Entrepreneurial You and embrace the collective wisdom that can drive your business forward.

Affirmation:
I seek wisdom and guidance, harnessing the collective experience to fuel my entrepreneurial ascent.

For more information and resources from today’s episode, visit our website at henekawatkisporter.com. Engage with us on social media; we’re active on Heneka Watkis-Porter.

Remember: Stay engaged, stay entrepreneurial!

Picture of Author: Heneka Watkis-Porter
Author: Heneka Watkis-Porter

When I'm not podcasting, speaking, coaching or hosting first-class conferences (think Leadercast & She Leads co-founded with the Jamaica Stock Exchange), I'm passionate about helping women thrive and walk in their God-given purpose through Grace to Grow Mentorship and Training.

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