Join Heneka Watkis-Porter, the #JamaicanPodcastQueen, for another insightful episode of The Entrepreneurial You, as she engages with Nicholas Barrett, founder of CordBrick—an innovative solution designed for today’s tech-savvy world. Nicholas, who has experienced the challenges of launching a business in a competitive space, shares his journey of turning a simple idea into a scalable, thriving brand.
From overcoming initial manufacturing setbacks to creating a product that now stands out in a niche market, Nicholas details his real-world entrepreneurial journey, highlighting the importance of innovation, resilience, and persistence.
Heneka and Nicholas discuss what it truly takes to scale a business for long-term success—including how to start lean, learn fast, and build systems that support sustainable growth.
Solving Real Problems Through Smart Design
Nicholas introduces CordBrick, a silicone-based, weighted cord holder that also functions as a phone support and cord wrapper. Inspired by his frustration with tangled cords in bed, Nicholas walks us through the product development journey—from failed prototypes to connecting with cost-effective manufacturers overseas. His story is a masterclass in transforming a simple idea into a fully functional, market-ready solution.
Building a Scalable Business, One Step at a Time
Nicholas emphasizes the importance of scaling the right way—not just growing, but building systems, refining the product based on customer feedback, and understanding your market deeply. He explains how focusing on one sales channel at the beginning helped CordBrick gain traction before branching out into others.
The Power of Persistence and Feedback
The road from concept to product was far from easy. Nicholas openly shares how a $10,000 investment in an early prototype that didn’t work out taught him valuable lessons about intentional design and manufacturing. He highlights how customer feedback has played a critical role in shaping the final product and driving future improvements.
Niching Down for Maximum Impact
Heneka and Nicholas discuss the power of targeting a niche market and creating unique solutions that address real, relatable problems. Nicholas encourages entrepreneurs to pursue ideas they are passionate about, test early, and remain open to refining based on real-world feedback.
What You’ll Learn in This Episode:
• How CordBrick evolved from a simple idea into a multi-functional product
• The challenges and lessons from early manufacturing attempts
• The difference between scaling and growing a business
• How to use customer feedback to drive product and business improvement
• Why niching down can be your superpower in a crowded market
• The importance of system-building for long-term business success
The episode concludes with Heneka inviting listeners to connect, share feedback, and explore upcoming opportunities—like the Leadership cruise—designed for entrepreneurs ready to scale with purpose.
CONTACT NICHOLAS BARRETT:
Website: https://cordbrick.com/
TRENDING NOW:
Research shows that 62% of consumers prefer brands that offer innovative solutions to everyday problems—and startups that focus on niche markets grow 30% faster than those targeting general audiences. As e-commerce continues its explosive growth (projected at $7 trillion by 2025), there’s never been a better time for entrepreneurs to focus on creating unique products that solve real problems.
If you enjoyed this episode of The Entrepreneurial You, subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit henekawatkisporter.com to download a free eBook on how to conduct podcast interviews like a pro!
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