Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
Show Notes:
On this episode of The Entrepreneurial You podcast, I spoke with Seth Godin on matters of idea generation, leadership and his best-selling book, ‘Purple Cow’.
On the matter of leadership, he made it clear that “The time to start becoming a leader, is not the day you have a job or you have people reporting to you – that’s the day you become a manager.”
Manager and leaders are not one and the same. “managers have a job to get people to do things faster and cheaper than they did it yesterday. Without managers, we wouldn’t have cars, etc. Leaders point out where we might go next. Leaders inspire where we want to go.”
“The job of a leader is to be wrong on her way to being right. There are so few leaders because we’ve been taught in school to do well on the test, to do well in school, to be managed and to be and a manager.”
Main Take-Aways:
People don’t want what you want, they don’t see what you see. If you can’t accept that it is going to be very difficult to lead.
Choosing to be a leader means choosing to be wrong, often wrong because leaders are doing something that there is no guarantee will work.
Paint a picture of where you want to go and describe that picture in a way that makes others want to go there with you.
RESOURCE TO PEAK YOUR PERFORMANCE
Purple Cow
altMBA
Connect with Seth Godin
Website
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