Building a Business that Scales With Your Life

Lee LeFever is the co-founder of Common Craft and author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with the world’s most respected brands and created original explainer videos that have earned over 50 million online video views.

Today, Common Craft produces animated videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State.

Show Notes

“You are not your resume, you are your work. – Seth Godin

Balance? What is that? Whilst it may be difficult to achieve this, it is certain that we can work towards harmony with every area of our lives. As you contemplate scaling your business, the ideal is to have it do so as your own life scales.

This week, The Entrepreneurial You podcast invites Lee LeFever to talk about building a business that scales with your life.

Here is a snippet of what Lee shared:

“I think that it’s time for people to think differently about success and respectability in business. For so long, the only value that has mattered to a lot of people is the size of your bank account or the size of your paycheck, or the size of your home or how nice of a car you have. That stuff matters.

I think sometimes people are prone to outsource their values to other people or to magazines or the things they see on TV and don’t understand what makes them happy and what makes them satisfied with their life. And I think that if people do have an opportunity to step back and think about what they value and where their happiness comes from that they can find ways to orient their business to support those things and that might not mean money. It might mean family, it might mean Community it might mean faith it might mean Independence. There’s a long list of things that you can be rich with and that your business can support that I think is

respectable.”

Listen to the episode and let us know what is your biggest takeaway.

Connect with Host and Creator, Heneka Watkis-Porter