Episode Summary:

This episode features Alysa Marshall, the co-founder of Owwlish, a SaaS that helps non-technical creators embed online courses into their websites without the help of a developer. Alysa shares her story of how she went from being a dentist to become an entrepreneur. We also discuss how building software for non-technical people can be easier with Polish, which integrates with all non-technical platforms like Wix, Squarespace and Webflow. We talk about the amount of development effort and thought that goes into creating software and how the ‘reality distortion field’ of Steve Jobs enabled him to create the Apple products we know and love. Finally, advice is given to those wanting to create an online course but have limited technical knowledge. Start simple, give yourself a tight deadline and don’t be afraid to make mistakes.

Chapters:

(0:00:00) – Non-Technical Course Creator

(0:12:40) – Building Software for Nontechnical People

(0:19:36) – Seamless Software Experiences

(0:25:18) – Creating an Online Course

(0:36:38) – Software Development

(0:41:34) – Entrepreneur New Podcast

Chapter Summaries:

(0:00:00) – Non-Technical Course Creator (13 Minutes)

This week’s episode features Alyssa Marshall, the cofounder of Owwlish, a software-as-a-service (SaaS) that helps non-technical creators embed online courses into their websites without the help of a developer. Alyssa shares the story of how she went from being a dentist to becoming an entrepreneur. She explains that while studying dentistry; it exposed her to Tim Ferriss’ audiobook, which opened her eyes to the world of entrepreneurship and started her dreaming of alternative paths for her future. Alisa and her husband then brainstormed ways to make managing an online course easier for her, which led to the creation of Owwlish.

(0:12:40) – Building Software for Nontechnical People (7 Minutes)

Owwlish, a learning management platform, gives nontechnical people an easier way to create and set up online courses with no developer. It allows users to embed courses into their website with a snippet of code, without having to manage a second website experience for their course learners. Amish is the only platform that integrates with all nontechnical platforms, like Wix, Squarespace and Webflow, to help people to get their courses online without a lot of technical hassle.

(0:19:36) – Seamless Software Experiences (6 Minutes)

This conversation discusses the amount of development effort and thought that goes into creating software, and how that’s often taken for granted. The speaker brings in their background as a former dentist to explain how this experience has influenced their approach to developing an educational platform – namely, their awareness of the user experience and their understanding of the needs of course creators. They also discuss how the ‘reality distortion field’ of Steve Jobs enabled him to create the Apple products we know and love.

(0:25:18) – Creating an Online Course (11 Minutes)

This conversation covers two main topics: attention to detail and working with people. Attention to detail is essential in dentistry, as a millimetre can be the difference between successful treatment and failure. The speaker also talks about perfectionism and how to shift it to 80% good enough. Working with people involves reading between the lines to understand their hopes, dreams, needs, and fears. Finally, advice is given to those wanting to create an online course but have limited technical knowledge: start simple, give yourself a tight deadline and don’t be afraid to make mistakes.

(0:36:38) – Software Development (5 Minutes)

Alyssa Marshall, one of the people behind the SaaS ‘Owwlish’, speaks about the gradual process of improving the user experience. Alyssa shares it is necessary to take a step forward and get user input to continue making improvements. It is also important to keep up with the standards of other platforms as they improve. Alyssa is passionate about her business and is excited to see what her audience can achieve with courses. To support our audience, she is offering two months free of Owwlish to listeners: Landing page: owwlish.com/heneka

(0:41:34) – Entrepreneur New Podcast (1 Minute)

This episode featured a conversation with Alyssa Marshall, and the topics discussed included improvements on an existing product. The speaker then encouraged the listener to share their thoughts on the podcast and provided contact information and a website to find more information. The episode concluded with a scripture from Proverbs 3:5-6.’

Alyssa: https://www.facebook.com/owwlish; https://www.linkedin.com/company/owwlish/;https://www.youtube.com/@owwlish

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