Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world in varying industries. In 1995, she created an award-winning songwriting resource website called The Muse’s Muse and began a business of her own doing SEO and Internet marketing. When she switched to voice-overs, she was well-prepared for the new world of online promotions and getting her own work. She’s also a singer. In 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, she’s learned a lot about sound and how it influences people. She’s launched a new podcast called Audio Branding: The hidden gem of marketing.
Show Notes
“The problem is, most companies haven’t thought about what their business sounds like.” Gary Vaynerchuck
If you are not leveraging audio to build a solid brand you may be missing out on a golden opportunity to leave a footprint on the minds of your audience. On this episode of The Entrepreneurial You, Jodi shares insight on what we need to start thinking about regarding audio branding.
Here is a snippet of what Jodi shared:
“When I think of audio branding, I think of a consistent audio logo, a consistent sound in the way that there is a consistent visual; colours and logo and the way that a company presents itself. So yes, the voice that responds to you when you speak to Alexa or Google Home is definitely useful. And I think that they have made several voices depending on what accent you prefer. There are all sorts of options that way and different languages, I’m assuming. So it does make it more accessible for a lot of people. But I don’t know that I would think of it as a part of their audio brand.”
Hot Point:
It is a mistake to be inconsistent across all your touchpoints with regards to your audio-branding. If you are inconsistent, people may turn away without knowing why they are turning away.
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