Sandi Eveleth is a Digital Marketing Strategist, Business Development Consultant, and WordPress Consultant. Sandi founded KISS your Web, LLC in 2009 as a web design and digital marketing firm after owning successful optometric practices for 19 years. She holds a Doctor of Optometry degree and a Bachelor of Science degree and is also a WP Elevation Certified Digital Business Consultant.
Show Notes:
“The first thing you need to know is what your ideal client typically types into Google…make sure you put those words on your website.” This strong piece of advice comes from Digital Marketing Strategist, Dr. Sandi Eleveth.
“It is becoming more important to have a website that is optimized so that others can find you on the internet, and that they know what you are selling and what action to take when the go to your website”, she added further. Getting to know who your ideal customers are is necessary to optimize your website to serve them.
It is important to know that Google is the number 1 search engine and Youtube is the second, which is also owned by Google.
Dr. Sandi explained that having a WordPress website makes it a lot easier for someone who has never done website design. WordPress is being used by about 25% of the websites around the world.
It is alarming to see so many businesses listing information about themselves on their sites. Dr. Sandi insisted that the ‘About Page’ should also include information about your ideal client. You have to write your content answering the client’s question of ‘What’s in it for me?”
Knowing whether your website indexed so that bots can find it is key. It is very important to get your content out there. She stated convincingly, “Consistency is Queen if content is King.” Dr. Sandi shared many tips to help you optimize your website including:
*Start creating videos and posting to your YouTube channel
*Do live streams
*Make sure that there is an obvious call to action
*Optimize the images that you add to the website
RESOURCE TO PEAK YOUR PERFORMANCE
FREE eBook: Kissyourweb.com/getfreeebook
Is your site indexed? Find out here: Site:domainname.com
Connect with Sandi Eveleth
Website
Youtube
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