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Creating the Perfect Content Plan for Your Business, with Hailey Dale

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Hailey D

Hailey is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the shoulds and ready to build their content empires – their way. Through her programs, DIY content kits and award-winning, tell-all weekly blog, she’s helped thousands of entrepreneurs create smarter content on a consistent basis that delights them and their customers while growing their bottom lines.

Show Notes

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

Content is King! Perhaps you were hoping otherwise but there is just no getting around this reality. But all content isn’t created equally. So how do you create the content that connects with your audience? This episode of The Entrepreneurial You has Hailey divulging all you need to know about your content plan.

Firstly, let’s debunk the myth that Content Marketing is only about creating written blogs. It is rather of way creating content and using it to build your audience.

It is a strategy of building your business by giving value to your community. As GaryVee would say, “give, give, give or jab, jab, jab” before you ask anything of your audience.

Hayley outlines her 5-step strategy that she recommends in building an effective content plan to use as part of your content marketing strategy.

  1. Look at past data
  2. Choose promo focus for upcoming month (theme, trajectory, etc)
  3. Identify content pieces for the month. What is your cornerstone content
  4. Brainstorm ideas for topics
  5. Build a content calendar

An easy way to grow your community is to use lead magnet. What you use is of course dependent on the price point of what you are trying to sell. FOr low priced items a simple PDF is great. Always base it on a need or a question that your ideal client has.

Don’t get overwhelm and try to do everything.

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Top Tip

In choosing your content plan/strategy, remember to talk with your people to know exactly they want from you.

Connect with Hayley Dale

GIVE AWAY: The 5-Step Content Quit Plan

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Dive into the latest episode of The Entrepreneurial You podcast, where we uncover the transformative power of mentorship and coaching with our esteemed guest, a seasoned entrepreneur whose early setbacks paved the way for enduring success.

**Learning from Setbacks: The Mentorship Advantage**

– Early Struggles: Our guest reflects on the initial challenges faced when starting alone and the realization that solo efforts led to regression rather than progression.

– The Mentorship Turning Point: Discover the pivotal moment when our guest embraced the need for guidance and how this decision became a cornerstone strategy throughout their entrepreneurial journey.

– Navigating Transitions: Learn how seeking out mentors and coaches with each new venture or career shift can safeguard against significant pitfalls and foster triumphs.

– The Role of Mentorship in Success: Gain insights into how the right mentor or coach can accelerate your path to success and help you avoid the missteps that can hold you back.

Connect with today’s guest and find a mentor who can help steer your entrepreneurial ship towards success.

Closing Thoughts:
Thanks to our guest for sharing their journey and mentorship’s invaluable role in their achievements. To our listeners, remember that you don’t have to go it alone; mentors can be your compass to success.

Stay tuned for more episodes of The Entrepreneurial You and embrace the collective wisdom that can drive your business forward.

Affirmation:
I seek wisdom and guidance, harnessing the collective experience to fuel my entrepreneurial ascent.

For more information and resources from today’s episode, visit our website at henekawatkisporter.com. Engage with us on social media; we’re active on Heneka Watkis-Porter.

Remember: Stay engaged, stay entrepreneurial!

Picture of Author: Heneka Watkis-Porter
Author: Heneka Watkis-Porter

When I'm not podcasting, speaking, coaching or hosting first-class conferences (think Leadercast & She Leads co-founded with the Jamaica Stock Exchange), I'm passionate about helping women thrive and walk in their God-given purpose through Grace to Grow Mentorship and Training.

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