Have you ever thought about how a Facebook Community could positively affect your business? Self-made millionaire and Confidence Coach Christina Jandali is here to share with us ‘How to Get Paying Clients with Facebook Groups.’
Here are three reasons why you should listen to the full episode:
- Learn about the importance of Facebook Group Communities.
- Learn how to transform community members into paying clients/customers.
- Unlock the keys to maintaining a successful Facebook Group/Community.
Episode Highlights
Christina The Confidence Coach
- Christina shares that her career as a confidence coach helps entrepreneurs who struggle with self-confidence position themselves and their businesses for success. She expresses that this helps them stand up for their brand, message, and what they believe.
- Christina explains that many entrepreneurs are not confident and miss out on opportunities because of constant self-comparison and self-doubt.
- She states that her responsibility is to boost her clients’ confidence and encourage them to know that making any progress is better than none at all.
- She shares that she started her business while on maternity leave from her job in the Wealth and Finance Management Industry.
Facebook Groups And Their Benefits
- Christina explains that a Social Media profile acts as a window dressing to your digital storefront and a Facebook group is the place where you welcome people into your space.
- She says it is an informal “hangout place” for entrepreneurs to have round table discussions and form connections used to build a community.
How to Run a Successful Facebook Without Being ‘Spammy’
- Christina explains that Facebook groups should not always be about making sales, as that gives the impression that things are only transactional. She explains that this approach is similar to a ‘booty call’ and can make customers or clients feel like they are being taken advantage of.
- Christina encourages entrepreneurs to consider Facebook groups as a place for community and connection building. She explains that they should be more concerned about the people in the community and their feelings as sometimes people miss out on sales because of the experience they have on the receiving end as a potential client or customer.
- Christina believes that selling is serving once it is aligned. Once a Facebook group is doing that for its community, the sales will eventually come at the right time.
Why Facebook?
- Christina breaks down how creating communities in Facebook groups help entrepreneurs create a safe space for clients. She explains that this space is a part of why people purchase goods and services from a person because they feel a sense of connection and community.
- Customers like consistency and a consistent message and will trust and buy a product when they resonate with an entrepreneur’s story and what they are trying to achieve.
How To Get Paying Clients
- Christina explains that after creating and cultivating a community in a Facebook group, people become eager and interested in what you have to offer. She explains that in order to make a transition from group member to client, it’s important to make an invitation or offer to your community based on your product or service.
- She explains that it is also important to post content to create a desire and demand for your paid offer or service.
- She explains that Facebook groups utilize two types of content; Maintenance content and Campaign content. She explains the difference between both and gives practical ways of how these types of content can help transform group members into paying clients.
- She also breaks down how offering a free experience that can solve a problem clients might be having, opens a gap for customers or clients to see the beauty of the product or service and will make them more inclined in purchasing a product or paying for a service.
Maintenance of Facebook Groups and Views on Paying Facebook groups
- Christina gives a practical example of ways to map out posting maintenance content for a Facebook group.
- She also encourages creating conversations on topics your community might be interested in to keep the group engaged.
- On the topic of Paying Facebook groups, Christina shares the results of research carried out by Facebook on these kinds of groups and their effectiveness.
- Christina shares how important it is to do goal assessment when considering using paying groups. She explains how easily these groups can become service delivery if not centered on building a community with the group members.
- She highlights that more sales are generated from free Facebook groups once the focus is building a community. She highly recommends a free group as opposed to a paying one.
3 Powerful Quotes from This Episode
“Done is better than perfect.”
“Your social media platforms are your store fronts and your Facebook group is your digital living room.”
“The most important thing is getting started.”
About Christina Jandali
Christina Jandali is a Success Mentor and Business Growth Strategist for entrepreneurs who want to leave behind their corporate career in favor of building their own dream businesses.
Working her way up from Administrative Assistant to managing a full financial advisory team, Christina realized that there’s a proven method for creating wealth and being successful, which she had the chance to try out in her own life after becoming a millionaire in her 20’s, losing it, and regaining it.
When she’s not showing women how to build profitable businesses around their own brilliance, you can find Christina running, cycling, adventuring outdoors, drinking froo-froo Starbucks coffee, and hanging out with her family in Vancouver or Palm Springs.
Curious about Christina’s work? Check out her website.
Have specific questions? You can reach out and follow Christina on LinkedIn, Facebook and Instagram
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Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening!
For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify.
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Stay inspired,
Heneka
