Vanessa is Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. Her book has been translated into 15 different languages and more than 20 million people watch her on YouTube. Vanessa’s shares tangible skills to improve interpersonal communication and leadership, including her insights on how people work. She’s developed a science-based framework for understanding different personalities to improve our EQ and help us communicate with colleagues, clients and customers. She works with entrepreneurs, growing businesses, and trillion dollar companies; and has been featured on CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, the Today Show and many more.
Show Notes
“Sometimes you can’t see yourself clearly until you see yourself through the eyes of others.” — Ellen DeGeneres
As entrepreneurs, pivoting is not a new concept to us. It is what we do all the time when our ducks don’t seem to align. BUT, who could have known that such a high level of pivoting would be necessary in 2020? No one!
On this episode of The Entrepreneurial you, Vanessa Van Edwards talks about pivoting in during the Covid-19 Pandemic.
Here is a snippet of what Vanessa shared:
“Doing anything in business without measuring is basically practice. If you’re not measuring, it doesn’t count. And what I mean by that is there’s so much to learn in business, that the only way that you’ve learned is if you track and I even think this is true with relationships, so not just revenue and sales and merchandise and distribution. For example, how many contacts did you have on LinkedIn last week, three weeks ago, three months ago? What have you done to try to increase those LinkedIn contacts? Have you converted any LinkedIn leads? Are you getting more clicks on your profile or less clicks on your profile? All of those things don’t seem important. But actually, you can discover hidden ways to revenue (if you measure them). And they’ve been the majority of our business. People do not understand how our business makes money; that is because we have found hidden ways to make revenue. When we were looking at the data, we were tracking things that were working.”
Listen to the episode and let us know what is your biggest takeaway.
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