Ever thought about what to say or do to get a meeting tipped in your favor before it even start?
Words have power but when combined with the appropriate body language and action, they have the power to move mountains.
Here are three reasons why you should listen to the full episode:
- Learn the true meaning of communication
- Explore the four types of communicators and the steps to effective communication.
- To learn practical steps to tip meetings in your favour.
Episode Highlights
The True Meaning of Communication
- Aurora explains that communication is when the message sent is the message that is received.
- She explains that this is not always the case because there is always background noise of some kind to prevent effective communication.
- As a communicator, it is important to understand neurological science and know that there is always a conversation in the listener’s head, whether it is thinking about their bills or a previous conversation.
Steps to Effective communication
- Aurora lists the three vital steps to effective communication.
Hijack – Grab the attention of the listener and silence what is going on in their head so that they pay attention to you.
Connect – Try to connect with the listener. The mid-brain looks for friendliness, status, and connection. By appealing to these, listeners will feel more inclined to listen.
Details – To communicate effectively, the brain should be silenced to create a connection. It will then be able to receive and process information from the speaker.
The 4 types of Communicators
- Aurora explains that the average person has a default setting when it comes to communicating but, you must pay close attention to the kind of communicator you are:
What – The ‘what’ communicator usually delivers a more analytical presentation and provides a lot of data and details. These communicators are generally scientists, engineers, and technology-oriented persons.
Why – The ‘why’ communicator usually needs to know why they are telling somebody about wherever the topic may be.
How- The ‘how’ communicator is usually the person that seeks to implement something and has a plan.
Who – The ‘who’ communicator likes to know who their audience is; this helps them to focus on questions such as, who is the ideal client? and to whom does this message matter?
Why write a book
- Aurora shares that she believes strongly that everyone has a story to share and that life experiences can turn into wisdom for the younger version of ourselves.
- She says that communication of this story doesn’t always have to be through a book, as a book is just a vehicle. She shares that videos and podcasts can also be used as vehicles to share your story.
- She shares that she encourages people to tell their stories and found that many people didn’t know how to write books and get the help needed to finish and publish a book. Hence, she wrote her book to help potential authors figure out how to write a book and monetize it.
Practical Tips To Tip A Meeting In Your Favour
1) Frame Yourself as the Solution
Frame yourself as the solution to your potential client or partner’s problems and establish your authority. Aurora explains that the best way is to write and publish a book and take it a step further by sending each person an autographed copy of the book before meeting with them.
2) Do not Focus on You
Aurora highlights that we tend to focus on what we have to offer in meetings but, it would be beneficial to allow your authority to speak for itself. She encourages us to use more time to listen generously and generate ideas for the other person and their additional needs.
3) Practice
She encourages us to practice and know our content, that if a meeting should have a thirty-minute time stamp, you can deliver your content in a timely, efficient manner and use the bulk of the time to find out more about the client’s needs.
4) Wrap up with a next step
Aurora explains that when meetings end, there should be an action plan or follow-up activity. She says it is good to do so with an email, a follow-up call, or a plan of action for the next meeting.
3 Powerful Quotes from This Episode
“You need to have a message and a purpose.”
“The root word of authority is author.”
“The author of the book is the person whose stories, wisdom, and expertise it is.”
About Aurora Winter
Aurora Winter MBA is an award winning, best-selling author. She is a successful serial entrepreneur, media trainer, creator of the Spoken Author™ method, and founder of Same Page Publishing. She left her lucrative career as a TV executive decades ago to become a full-time author, trainer, and entrepreneur. Using storytelling for business, she created a life of freedom, creativity, and contribution. Now she helps her clients turn their words into wealth, wisdom and wonder.
She has been able to help her clients win hearts and minds with their communication skills. They have been able to escape having 9 to 5, to a life of making a difference. They have written best-selling books, given TEDx talks and appeared on television and have even won awards. Auroras latest book Turn Words into Wealth has been honoured with multiple book awards including the Los Angeles Book Festival, 2021 Best Business Book, winner of the Pinnacle Award 2021, Best business Book winner of Literary Titan Silver Award and the winner of the International Impact Book Awards 2021, Business category.
Have specific questions? You can reach out to Aurora LinkedIn and on her website and check out her book via Amazon or wherever books are sold and find additional information and tips at Thought Leader Launch.com
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Stay inspired,
Heneka
