There are a lot of people, maybe even you, that have worked hard building their speaking, training, consulting, coaching business. You’re at a point where you’re making good money. Better yet, you start your day off energized looking forward to all you have to do.
After years establishing the business, you are the recognized expert. You are satisfied that you have transformed your expertise into what is now a REAL business.
What is your problem now?
It’s that you’ve done too good a job filling your role as the highly-valued face of the business. Removing you from the business is like removing someone’s liver. Your business dies. You’re the one people request. You’re the one people see. You’re the brand people want.
You have to plan a way to detach yourself from this critical role. Otherwise, your business, which is doing fine now, leads to a dead end. You can’t ever take paid time off. You can’t sell the business. It’s worthless. Paid retirement is not an option.
You’ve considered the obvious option which is to recruit, hire, train and groom a successor. You know it’s more than just finding someone who’s qualified. It’s the time-consuming training. It’s the re-branding work so everyone looks to them instead of you. It’s introducing them as the new front person of your business. I’m sure you can see how risky an option this becomes.
Here’s an option to consider. What if instead of looking for someone to replace you, you replace yourself with an Online You. What if you deliver your in-person presentations, your training, and your coaching via an online e-learning, coaching, consulting platform.
- You continue in your role as face of the business.
- Your business offers the same expert service you offer now.
- You extend your business with online offerings that eventually replace you.
A HUGE benefit of this approach is you do NOT change how you attract customers and sell. You are selling them the same thing that makes you valuable today. What changes is the medium
That medium is a membership website. It’s a website, but it can only be accessed by members with login credentials. You control who’s allowed or not allowed in.
Let’s go over what this Online You site contains. Let’s cover what content you can publish so you consider the possibilities.
#1 – Online Courses
If what you do is educate, train and coach, your membership site publishes your programs as an e-learning course. You make learning materials available there.
It can be a course covering any of your current speaking, coaching or training topics. There are best practices for converting in-person presentations into an online course. It’s too long to cover here, but I do cover it in my www.ThePerfectOnlineYou.com e-course if you’re interested. The point is, this Online You is another way for your audience to get to the information you deliver in person.
#2 – Publishing Timely Industry Updates
Many people make a living sharing information updates with their audience. They are the expert and their clients pay them for these updates on a specific topic. Think of someone that updates stock traders on trends in a specific area of the market.
Before membership sites, you might have sent these out as email updates or email newsletters. A membership site is a better option. Not only is it harder for members to share your content with others, but it enables you to easily update content and quickly correct mistakes.
#3 – Offering Office Hours
Courses and updates like I just describe work well. You can enhance those by packaging “Office Hours” along with them. Remember when your college professors made themselves available set times of the week. You do the same.
You publish the times and use a private conference line that only members can get access. You show up at the announced times and allow members to ask you questions. It requires very little prep time and all your members see you as accessible.
I highly recommend recording these calls. Then you publish them on the membership site in an archive. That makes them available for those that could not attend live and provide them as searchable content for all your members.
#4 – Building an Online Community
Building an online community provides members with lots of benefits. A big one people over look offers benefits that complement office hours. If a member has issues, they can certainly wait for your next office hours’ session. Alternatively, they can pose the question to you via a community forum. You can of course answer the question, but what often happens is others chime in and answer for you. The Entrepreneurial You Facebook Group provides a great example.
Many membership site owners that provide forums have members stick around longer (paying monthly membership fees longer) because they want to stay connected with their peers in the group. They see the relationships with other members as a benefit you provided to them.
#5 – Providing a Connector Service
If members are coming to you as the expert, they will likely come to you for guidance in the general area where you practice. Why not provide a resource section with recommendations and assets your members want?
For example, my team and I build membership sites. Many people ask us to recommend copywriters, search engine experts, etc. Providing these resources for your members on the site can be a real benefit.
There are so many other things you can add to your membership site. It’s all a matter of making what you offer today available to your followers and replace what you do today in-person with an alternative – the Online You.
Hope this helps!
Long ago, I came to the realization that my gifts, talents and abilities were never given to me simply for my benefit alone. Ever since, it became abundantly clear that I must live my life to its fullest potential in a way that others may be uplifted and empowered through me and the actions I take from day to day. I must set my intentions carefully and clearly.
My purpose, ‘life transformation through inspiration’ motivates me to get out of bed every day with a level of exhilaration, expectation and enthusiasm to accomplish that which has been vested in me to do. It warms my heart as I see others who would otherwise be disillusioned, disheartened and disenchanted, living vicariously through my eyes.
It wasn’t long after I started my first business, Patwa Apparel, that I recognized it isn’t an end in itself rather a means to an end. Means, which provide platforms locally, regionally and internationally for me to share my story. The immeasurable value of my story provides fodder for others. I see hope in people’s eyes when I speak; I get a sense that through me, many recognize the power that lies deep within them. That gives me life.
Having released my entrepreneurial spirit to grow wings and soar, I also recognize how unstoppable I am. This great bug bundle of potentiality was never comfortable with remaining in a state of ‘potential’. That potential must be transformed into kinetic energy. But alas! Even as I am unstoppable, so too are you and the community that I serve. That is why I do the things I do such as write book, speak, blog, podcast and plan and execute uplifting events.
All my projects provide for me, a sense of accomplishment and even joy. I’m particularly heartened by The Entrepreneurial You podcast, a podcast for passionate and dedicated Caribbean entrepreneurs seeking inspiration. Each week a global high impact entrepreneur is featured to motivate and inspire our community of peak performers. This allows me to reach the entire world with my message of entrepreneurship and purpose. I’ve been blessed to have had guests such as Dr. Vernet A. Joseph, Malcolm MJ Harris, Dr. Will Moreland and many others who are doing amazing things around the world.
Having had all these amazingly talented guests on the podcast, I had to think of a way to get them back to one event where they can provide even more value to my community. That’s why The Entrepreneurial You Virtual SME Conference and Expo was created.
Over a course of four (4) days, September 25-28, 2017, eighteen (18) world renowned speakers (including digital marketers, coaches, accountants, software developers, copywriters, motivational speakers), will take you through the ins and outs of doing business successfully as we share our expertise with you over these 4 days. Our speakers include John Lee Dumas of Entrepreneurs on Fire, Malcolm MJ Harris of National Care Financial Group and Dr. Vernet A. Joseph of Live to Produce. These are Oprah, CNN, CBS, ABC, Fox News, Huffington Post, etc. featured experts who can’t wait to expose you to their wealth of knowledge to change your game.
Do you have a vision of running a successful business; to do amazing things and do great work? You know that doing this will change your life, you family, and your community. BUT you feel stuck and aren’t sure of the steps to take to have a successful launch and create profits quickly.
Register for The Entrepreneurial You Virtual Conference and Expo by going to henekawatkisporter.com. Experience a wealth of information from the comfort of home, office or wherever there is wifi.
Exhibitors are also encouraged to make contact with the organizers to display their products and services virtually.
This new game changer platform will empower all exhibitors and sponsors to:
• Showcase special promotion and deals or new product announcements through virtual booth (exhibitors)
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• Conduct online breakout room for live chat or on-demand discussion board
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Contact me at email@example.com or visit henekawatkisporter.com to learn to learn more.