Episode 049 – Search Engine Marketing, Search Engine Optimization with the Coolest Guy in SEO, Kris Reid

Kris Reid started out as a software engineer and worked for a variety of companies before he took a break from the corporate world to backpack and find his passion.  Ardor SEO is the ultimate multi-national backlink building company that helps businesses achieve  success in their respective niches by using the most innovative methods of marketing online, including search engine optimisation, search engine ranking and link building.

Show  Notes:

To break the ice, I asked Kris, “If you were running for office what would your campaign slogan be?”

He responded, “My digital marketing name is the coolest guy in SEO so I’d go with the coolest guy in government.”

We went on to demystify the matter of Search Engine Optimization (SEO).

Some questions I asked Kris throughout the interview are:

  • Your journey from being an Engineer to working in SEO
  • What is SEO, Search Engine Marketing (SEM)?
  • Which is better, SEO or SEM?
  • The fundamentals of how Google works re algorithm, etc.?
  • Keywords and link building strategies
  • What is a backlink and the importance of it?
  • How do we build a strategy to add great content to our website?
  • Best practices to optimize our website

Main Take-Aways:

  • A back link is a page link from one website to another. The more you have them from good quality websites, the better.

  • Every website should use Google Analytics so you can see what people are doing on your website, where they are bouncing, etc. It is FREE.

  • Every time you put out content you need to ask, what is the point of it. You should have a strong call to action that links in to what your objective.

RESOURCE TO PEAK YOUR PERFORMANCE

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Episode 048 – Bringing a Spiritual Approach to Business, Finding the Path That’s Right For You, with Daniel Goodenough

Daniel Goodenough is the author of the recently released book, The Caravan of Remembering, A Roadmap for Experiencing the Awakening of Your Life’s Mission.  He is the Co-founder of The Way of the Heart, an international program of self-development. He is also a business coach, helping successful businesses to run on spiritual principles.

Show  Notes:

To break the ice, I asked Daniel, if he were a fish, what kind of fish would he be.

He responded, “I guess a dolphin isn’t a fish. The level of consciousness that whales and dolphins demonstrate is what I’m going for. Since they never really sleep; the ability to be awake would be the principle behind that choice.”

We talked about finding the authentic path that’s right for you.

Some questions I asked Daniel throughout the interview are:

  • What do we mean when we speak of spirituality?
  • What does spirituality have to do with business?
  • What is the typically the response to the question of “Why am I here?”
  • What is the best way to tap into our talents and desires to create a life of meaning and authenticity?
  • How can spiritual principles be used in business to create an environment of success, growth and fulfillment for not just the business owner but for the employee as well?
  • How can we live in a way that is fulfilling to ourselves and serve the world at the same time?
  • What would you say to those who are having a challenge being in touch with spirit, living a life on auto-pilot, mechanical way?
  • How much do the opinions of others matter in one’s quest for finding their life’s path or how much should it matter?

Main Take-Aways:

  • Spiritually address the issues of ultimate concerns – the source of your decisions. What are you basing your decision on about the day to day things in life on?

  • If you hold your attention to your intention you can become skilled at what you were called to be.

  • If the service you are employed in is deeply connected to why you are here, and what’s that calling you to do, then the by-product of that is you feel fulfilled and you will be happy.

RESOURCE TO PEAK YOUR PERFORMANCE

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Leading with Conservation – Auto Water Conference 2018, New Delhi, India

“Anyone who can solve the problems of water will be worthy of two Nobel prizes – one for peace and one for science.” — John F. Kennedy

That’s how they opened the Auto Water 2018 Conference on Saturday, 10th February at Pragmati Maidan, New Delhi Indi. These startling statistics followed:

1. India has 4% of the world’s fresh water yet 16% of the global population. India is water-stressed.
2. Nearly 50% of the rural population have a mobile phone yet only 20% has access to fresh drinking water.
3. More than 20% of death & diseases in India are water based.
4. Agriculture accounts for the bulk of water consumption (70%); Industry 20%, & 10% Auto consumption.

The auto sector accounts for the majority of water consumption (washing, cooling, broiling, etc). The sector accounts for 50% of India’s manufacturing side of the GDP. Overall, 10% of GDP is from the auto sector.

Ironically, as a provider of worldwide mobility, the congestion on the streets of India is incredible (Incredible India, I guess).
The discussion pointed in the direction that the problem of water is not of availability but rather distribution similar to what obtains for the world’s food supply. India has the highest precipitation in the world. Mother nature has been kind. The problem isn’t natural but man-made, requiring a mind-set shift. For example we pour a full glass of water yet only drink half and more often than not, throw away the rest.

Lest we think this water challenge is just happening in India, Cape Town, South Africa has been having water restrictions for a while. If the situation doesn’t improve, come May, 2018, they will be the first city in the world to not have water.

What has been my response to my awareness of the situation and will be even more so since the statistics are so glaring?

  1. I brush my teeth using water from a recycled bottle rather than allow the tap to run while I brush
  2. I turn off the shower while bathing instead of letting it run constantly
  3. I fetch water in a bucket and wash by hand instead of using the washing machine which takes more water for 1 cycle.
  4. I don’t change my clothes everyday unless I need to, that reduces the amount of water used to wash.

Loving my friends from Bhutan

Of course, I’m from Jamaica – the land of wood and water and even us have been faced with significant periods of drought.

Let’s play our role in making development sustainable for those who will come behind us.

One love @ Noida, India

Episode 047 – The Law of Attraction, SMART Goals and Other Business Practices Questioned, with John Vespasian

John Vespasian is the author of eight books about rational living, including “When Everything Fails, Try This” (2009), “Rationality Is the Way to Happiness” (2009) and “The Philosophy of Builders: How to Build a Great Future with the Pieces from Your Past” (2010).

Show  Notes:

To break the ice, I asked John, whether he’d rather skip Christmas for a year, or skip your birthday for a year.

He responded, “Skip my birthday for a year. I love to get together with family and friends at Christmas.”

We talked about rational behavior, discussed the SMART goal way of planning, and more.

Some questions I asked John throughout the interview are:

  • How do you define rational behaviour?
  • Why are you fascinated with rational behaviour?
  • What do you think about the five second rule of executing an idea?
  • Are you debunking the law of attraction theory and setting SMART goals?
  • What’s your inspiration for writing on rational living?
  • Rationality is the Way to happiness: What do you your readers to know when they read this book?
  • How does the thinking of rational living apply to entrepreneurs?
  • What final piece of advice do you have for entrepreneurs and prospective entrepreneurs regarding rational living?

Main Take-Aways:

  • It is important to have a rational approach to your business and life.

  • Doing things without thinking them through can be very dangerous and detrimental to your finances, health and mental balance.

  • It is super important to consider the market you are operating in and to try to avoid wishful thinking.

RESOURCE TO PEAK YOUR PERFORMANCE

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