Episode Summary:
In this episode, I welcome Gaurav Sharma, the founder and CEO of Attrock, a results-driven digital marketing company. Gaurav shares his journey of growing his agency from a five-figure to a seven-figure income in just two years, increasing leads by ten times, conversion rate by 2.8 times, and traffic to 300,000 per month through content marketing, SEO, influence marketing, landing page optimization, sales funnel, and LinkedIn. Gaurav then discussed the importance of customer relationship management (CRM) and the unique selling proposition (USP) which helped him build a successful agency. We also discussed the importance of inbound lead generation compared to outbound lead generation, and how it was used to build a successful agency. Finally, Gaurav shared his experience of creating a comfortable environment for his team, building trust between team members, and using timesheets and attendance software to track productivity.
Chapters:
Scaling a Digital Business
Scaling a Business Team
Inbound and Outbound Lead Generation Strategies
Creating a Successful Digital Agency
Growing and Improving Client Relationships
Chapter Summaries:
Scaling a Digital Business
‘The Entrepreneurial You’ welcomes Gaurav Sharma, the founder and CEO of Attrock, a results-driven digital marketing company. Gaurav shares his journey of growing his agency from a five-figure to a seven-figure income in just two years, increasing leads by ten times, conversion rate by 2.8 times and traffic to 300,000 per month through content marketing, SEO, influence marketing, landing page optimization, sales funnel, and LinkedIn. Gaurav shares his experience of working with SaaS businesses, local businesses, and e-commerce brands to help them grow their traffic, leads, sales, and authority.
Scaling a Business Team
This episode follows the journey of an entrepreneur who shares his experience of starting an agency in 2012. He realized that most agencies were just selling silver and gold packages, but not taking care of clients. He started selling custom packages and began with one person on his team. By 2020, the team had grown to forty people, and the entrepreneur could scale his success. They discussed customer relation management (CRM) and the unique selling proposition (USB), which helped the entrepreneur to build a successful agency.
Inbound and Outbound Lead Generation Strategies
This episode discussed the importance of inbound lead generation compared to outbound lead generation. Outbound lead generation is about personalized emails and follow-ups sent to a validated email database, while inbound lead generation is about building a brand through webinars, podcasts, blog posts and guest posts. The buyer persona primarily focuses on software companies and e-commerce businesses in the US and Europe, and the return on investment for inbound lead generation is higher but takes longer.
Creating a Successful Digital Agency
We explore the importance of emotional and financial support for developing a successful digital marketing agency. The speaker and his team focus on creating a comfortable environment for their team, building trust between team members, and using timesheets and attendance software for tracking productivity. The speaker also emphasizes the need for building relationships with clients and avoiding a one-size-fits-all approach. Finally, contact details are provided for listeners interested in reaching out to the speaker for further information.
Growing and Improving Client Relationships
Here we look at the success story of Guarav and the knowledge he could take from his experience at a digital agency and improve upon it. Guarav’s focus is on building and improving client relationships, tailored to their individual needs. The episode ends with an invitation for feedback and a reference to the scripture, “Sing to the Lord with grateful praise; make music to our God on the harp.” Psalms 147:7
Contact Guarav: https://twitter.com/Gaurav_Sharma11; https://www.linkedin.com/in/gauravsharma11; https://www.instagram.com/gaurav_sha/
Give Away: SEO services
Thank you for tuning in to this episode with Guarav Sharma. What’s the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com
