Building Strong Challenger Brands
Episode Summary: In this episode of The Entrepreneurial You podcast, I discuss the concept of a ‘challenger brand’ with Mike Sullivan, the President and CEO of Loomis, the US leading challenger brand advertising company. Mike defines a challenger brand as any brand that is not the market leader, and outlines the three states of a […]
Get CLARITY, seek ACCOUNTABILITY and analyze the RESULTS, with Dr Will Mooreland
Dr. Mooreland is a best-Selling Author of the book Genius-Potential & Founder of Will Moreland International. He is America’s #1 Leadership Life Trainer who has been featured on ABC, NBC, Fox, CBS, Forbes magazine to name a few. Best-selling author & world re-known motivational speaker Les Brown says “he is the absolute personification of greatness”. […]