Episode Summary: In this episode of The Entrepreneurial You podcast, I discuss the concept of a ‘challenger brand’ with Mike Sullivan, the President and CEO of Loomis, the US leading challenger brand advertising company. Mike defines a challenger brand as any brand that is not the market leader, and outlines the three states of a […]
I’m Heneka Watkis-Porter, a multi-passionate entrepreneur, podcaster, author, and speaker extraordinaire. If you’re looking to dive into podcasting, entrepreneurial success, leadership empowerment, or living a purposeful life, you’ve come to the right place!
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