Building Strong Challenger Brands
Episode Summary: In this episode of The Entrepreneurial You podcast, I discuss the concept of a ‘challenger brand’ with Mike Sullivan, the President and CEO of Loomis, the US leading challenger brand advertising company. Mike defines a challenger brand as any brand that is not the market leader, and outlines the three states of a […]
How to Connect, Create and Innovate Across Cultural Lines
How do you view Culture? Have you taken stock of your personal biases and your outlook on issues relating to cultural diversity recently? I’m excited to share this episode as Genein Letford breaks down, “How to Connect, Create and Innovate Across Cultural Lines.” Here are three reasons why you should listen to the full episode: […]
