Building Strong Challenger Brands
Episode Summary: In this episode of The Entrepreneurial You podcast, I discuss the concept of a ‘challenger brand’ with Mike Sullivan, the President and CEO of Loomis, the US leading challenger brand advertising company. Mike defines a challenger brand as any brand that is not the market leader, and outlines the three states of a […]
11 Essential Leadership Skills for Today’s Leaders
Being a good leader is a very difficult yet rewarding task. But what makes a leader a good one? It doesn’t matter whether you are a veteran or just starting out, knowing the main traits of a good leader is integral for you to do your own litmus test as to whether you measure up. […]