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Building Strong Challenger Brands

Mike Sullivan on The Entrepreneurial You Podcast

Episode Summary: In this episode of The Entrepreneurial You podcast, I discuss the concept of a ‘challenger brand’ with Mike Sullivan, the President and CEO of Loomis, the US leading challenger brand advertising company. Mike defines a challenger brand as any brand that is not the market leader, and outlines the three states of a […]

11 Essential Leadership Skills for Today’s Leaders

Leadership

Being a good leader is a very difficult yet rewarding task. But what makes a leader a good one? It doesn’t matter whether you are a veteran or just starting out, knowing the main traits of a good leader is integral for you to do your own litmus test as to whether you measure up. […]