positioning – The Entrepreneurial You Podcast

CLICK HERE TO LISTEN TO LISA NICHOLS ON THE ENTEPRENEURIAL YOU PODCAST

Building Strong Challenger Brands

Episode Summary: In this episode of The Entrepreneurial You podcast, I discuss the concept of a ‘challenger brand’ with Mike Sullivan, the President and CEO of Loomis, the US leading challenger brand advertising company. Mike defines a challenger brand as any brand that is not the market leader, and outlines the three states of a […]

3 Transformative Leadership Questions to Ask Yourself in 2019

As you dive into 2019, you may stop to reflect on the past year. Perhaps you took some missteps on your leadership journey. Fret not! The dawning of a new year gives us the opportunity to start afresh. It is time to assess and gain clarity about where you are currently, and develop the courage […]

I’m Heneka Watkis-Porter, a multi-passionate entrepreneur, podcaster, author, and speaker extraordinaire. If you’re looking to dive into podcasting, entrepreneurial success, leadership empowerment, or living a purposeful life, you’ve come to the right place!