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The Ins and Outs of Product Development in the Beauty Business

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Salome Sallehy on The Entrepreneurial You Podcast

Episode Summary:

In this episode of the Entrepreneur You podcast, host Heneka Watkis-Porter engages in a conversation with Salome Sallehy, a beauty expert who uses her platform to advocate for body positivity, clean beauty, and sustainability. Salome shares her experience with the Jamaican culture and its embrace of slow living and positivity, and discusses body positivity and how it can affect confidence issues, especially in hair removal. The speakers then dive into the importance of creating a product with a message of empowerment, inclusivity, and environmental consciousness. They discuss the process of product development, with a focus on the ideation phase, and highlight the challenge of coming up with ideas and the importance of being aware of the product’s impact on the environment. They discuss the importance of first impressions and suggest that a product must be ‘market ready’ rather than ‘half-baked’ in order to build a loyal customer base.

Chapters:

(0:00:00) – Advocating for Body Positivity

(0:10:36) – Empowering Beauty and Environmental Consciousness

(0:20:04) – Creating a Product

(0:31:41) – Product Development in the Beauty Industry

(0:38:55) – Approaching the Beauty Industry With Heart

Chapter Summaries:

(0:00:00) – Advocating for Body Positivity (11 Minutes)

In this episode of the Entrepreneur You podcast, host Anika Middleton-Pearson engages in a conversation with Salihi Selami, a beauty expert who uses her platform to advocate for body positivity, clean beauty, and sustainability. They discuss Selami’s company, Sugar Sugar Wax, and how it was created to provide an easy hair removal system that anyone can use. Selami also shares her experiences with the Jamaican culture and its embrace of slow living and positivity. They go on to discuss body positivity and how it can affect confidence issues, especially in hair removal.

(0:10:36) – Empowering Beauty and Environmental Consciousness (9 Minutes)

This conversation dives into the importance of creating a product with a message of empowerment, inclusivity, and environmental consciousness. The speaker discusses how the idea of creating a product stemmed from recognizing the need to make conscious consumer decisions and the need to set an example. The speaker then describes the process of product development, with a focus on the ideation phase. They discuss the challenge of coming up with ideas and the importance of being aware of the product’s impact on the environment.

(0:20:04) – Creating a Product (12 Minutes)

This conversation focuses on developing a successful product. They give attention to the importance of conducting market research and understanding user experience in order to create a competitive edge. We also discussed prototyping, with the example of a sugar wax product being used to illustrate the importance of creating a product that is significantly better than existing products. It highlighted the importance of first impressions, with the suggestion that a product must be ‘market ready’ rather than ‘half-baked’ in order to build a loyal customer base.

(0:31:41) – Product Development in the Beauty Industry (7 Minutes)

In this episode, Salome discusses her journey from coming up with the idea of a beauty product to the successful product launch. She shares the various challenges she faced, such as sourcing ingredients, prototyping, testing, and partnering with a lab. Salome also encourages entrepreneurs to start small and go into it with a lot of heart, as the beauty industry is highly competitive and takes a lot of hard work. She shares ways to connect with her on social media and invites listeners to reach out if they have questions.

(0:38:55) – Approaching the Beauty Industry With Heart (3 Minutes)

In this episode, the speaker discussed the importance of making a good first impression in the beauty industry. It is essential to create something perfect from the start that will help you build a strong customer relationship. The speaker shared tips on how to stay connected with the podcast and upcoming topics. To end the episode, the speaker shared a scripture from Psalm 7:17.

Contact Podcast Host: linktr.ee/heneka_watkis_porter

Dive into the latest episode of The Entrepreneurial You podcast, where we uncover the transformative power of mentorship and coaching with our esteemed guest, a seasoned entrepreneur whose early setbacks paved the way for enduring success.

**Learning from Setbacks: The Mentorship Advantage**

– Early Struggles: Our guest reflects on the initial challenges faced when starting alone and the realization that solo efforts led to regression rather than progression.

– The Mentorship Turning Point: Discover the pivotal moment when our guest embraced the need for guidance and how this decision became a cornerstone strategy throughout their entrepreneurial journey.

– Navigating Transitions: Learn how seeking out mentors and coaches with each new venture or career shift can safeguard against significant pitfalls and foster triumphs.

– The Role of Mentorship in Success: Gain insights into how the right mentor or coach can accelerate your path to success and help you avoid the missteps that can hold you back.

Connect with today’s guest and find a mentor who can help steer your entrepreneurial ship towards success.

Closing Thoughts:
Thanks to our guest for sharing their journey and mentorship’s invaluable role in their achievements. To our listeners, remember that you don’t have to go it alone; mentors can be your compass to success.

Stay tuned for more episodes of The Entrepreneurial You and embrace the collective wisdom that can drive your business forward.

Affirmation:
I seek wisdom and guidance, harnessing the collective experience to fuel my entrepreneurial ascent.

For more information and resources from today’s episode, visit our website at henekawatkisporter.com. Engage with us on social media; we’re active on Heneka Watkis-Porter.

Remember: Stay engaged, stay entrepreneurial!

Picture of Author: Heneka Watkis-Porter
Author: Heneka Watkis-Porter

When I'm not podcasting, speaking, coaching or hosting first-class conferences (think Leadercast & She Leads co-founded with the Jamaica Stock Exchange), I'm passionate about helping women thrive and walk in their God-given purpose through Grace to Grow Mentorship and Training.

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