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The Psychology Behind Creating Urgency to Convert Customers Authentically

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Jack Born on The Entrepreneurial You Podcast

Have you been struggling to tap into your market and create long-lasting, authentic customer relationships? In today’s episode with Jack Born, we will learn about “The Psychology Behind Creating Urgency to Convert Customers Authentically.”

Here are three reasons why you should listen to the full episode: 

  1. Learn how important Psychology is to business.
  2. Learn about the power of deadlines. 
  3. Learn about Deadline Funnel and how it has been impacting businesses globally. 

Episode Highlights

Ways Psychology Affects Business 


  • Jack shared that the fundamentals of business are a mixture of Psychology and Mathematics. However, with marketing and sales, Psychology and communication are the main pillars for a business to stand on. 



  • Jack shares how he found out things about the human brain and the psychology behind how it reacts to buying or trying a product and the decision-making process.  


The Benefits of Utilizing Deadlines 

  • Jack shares how establishing a deadline for signing up for a product he was launching changed his life and business. 
  • Deadlines are essential and encourage people to take action to be a part of a launch. 
  • Deadlines will not fix fundamental flaws in your messaging. If the message or the pitch is not acceptable or substantial it will not allow you to reap the benefits of customers, subscribers, or potential clients in creating urgency to be a part of your launch. 
  • Deadlines magnify the results of offers customers are interested in.  

 

Things to consider when trying to effectively launch a product:

  • The time – Assess the trends in your market of choice to determine how long you want the product launch to last. The typical launch time ranges between 4-10 or 5-9 days. 
  • Whatever time an entrepreneur uses to launch a product should give them enough time to:
  1. a) educate your audience on what the product is and its uses;
  2. b) allow potential clients to develop a sense of trust in the product;
  3. c) establish your authority in this particular field or area of expertise; 
  4. d) communicate and interact with your potential audience and clientele. 

 

  • Establish a deadline – Customers understand the impact or premise of a deadline. By adding a deadline, consumers are encouraged to make final decisions quicker to help entrepreneurs know who is interested. 

3 Powerful Quotes from This Episode

 

“Everything  that you do is either adding to your trust and credibility with your audience or it’s detracting.”

 

“You’re going to have long-term success if you take a long-term vision and approach with your business.”

 

“One of the fundamental components of a powerful offer is a deadline.”

 

About Jack Born  

 

Jack Born is the Founder of Deadline Funnel. Jack is also the founder of several successful software companies. He lives and breathes marketing and sales psychology, and loves sharing what he knows with entrepreneurs and improving businesses through the software he has developed. He offers training that helps entrepreneurs improve their business and has spoken at many international events spreading his knowledge and expertise. 

 

Curious about Jack’s work? Check out his  business website 

Have specific questions? You can reach out and follow Jack on LinkedIn, and his personal website.

 

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Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening!

For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify

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Stay inspired,

Heneka

 

Dive into the latest episode of The Entrepreneurial You podcast, where we uncover the transformative power of mentorship and coaching with our esteemed guest, a seasoned entrepreneur whose early setbacks paved the way for enduring success.

**Learning from Setbacks: The Mentorship Advantage**

– Early Struggles: Our guest reflects on the initial challenges faced when starting alone and the realization that solo efforts led to regression rather than progression.

– The Mentorship Turning Point: Discover the pivotal moment when our guest embraced the need for guidance and how this decision became a cornerstone strategy throughout their entrepreneurial journey.

– Navigating Transitions: Learn how seeking out mentors and coaches with each new venture or career shift can safeguard against significant pitfalls and foster triumphs.

– The Role of Mentorship in Success: Gain insights into how the right mentor or coach can accelerate your path to success and help you avoid the missteps that can hold you back.

Connect with today’s guest and find a mentor who can help steer your entrepreneurial ship towards success.

Closing Thoughts:
Thanks to our guest for sharing their journey and mentorship’s invaluable role in their achievements. To our listeners, remember that you don’t have to go it alone; mentors can be your compass to success.

Stay tuned for more episodes of The Entrepreneurial You and embrace the collective wisdom that can drive your business forward.

Affirmation:
I seek wisdom and guidance, harnessing the collective experience to fuel my entrepreneurial ascent.

For more information and resources from today’s episode, visit our website at henekawatkisporter.com. Engage with us on social media; we’re active on Heneka Watkis-Porter.

Remember: Stay engaged, stay entrepreneurial!

Picture of Author: Heneka Watkis-Porter
Author: Heneka Watkis-Porter

When I'm not podcasting, speaking, coaching or hosting first-class conferences (think Leadercast & She Leads co-founded with the Jamaica Stock Exchange), I'm passionate about helping women thrive and walk in their God-given purpose through Grace to Grow Mentorship and Training.

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