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The Value of User Testing and Consumer Research to Improve Products and Website Conversion

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Jordan Kentris on The Entrepreneurial You Podcast

Jordan is the founder and creative director of A Good Day, a bespoke experience studio specializing in custom stationery, events, branding and user experience. Getting his start in advertising, he’s spent the last 13 years building a foundation in digital & consumer strategy with a focus on enhancing user experiences across the physical & digital worlds. He launched A Good Day in 2014 to marry his passions for paper & user experience, working on a wide range of projects from small business branding & custom wedding invitations to website redesigns & digital transformations for large multinational brands.

 

Show Notes

 

“Research is formalized curiosity. It is poking and prying with a purpose. ” -Zora Neale Hurston

 

Testing and measuring are absolutely essential to the growth of any business. In order to test and measure, consumer research is important. In this episode of The Entrepreneurial  You Podcast, Jordan  Kentris shared his knowledge on the value of user testing and consumer research to improve products and website conversion.

 

Here is a snippet of what  Jordan shared:

 

“So many different ways you can do research; so there is that usability testing that we just talked about; there is contact testing and product testing where you’re testing a physical item or in the case of simply putting something in front of them and seeing how it is resonating. Then there are some broader research like market research so you can look at the competitive analysis. Some broader category level research…so If you for example you design household goods, what are other household good companies looking at? Or if you are doing custom wedding stationary, what are other stationery and wedding professionals doing in the market space and what kind of products do they have out there? And what are consumers looking for and how are they being engaged with their audiences?”

 

Listen to the episode and let us know what is your biggest takeaway.

 

Connect with Jordan Kentris:

 

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Dive into the latest episode of The Entrepreneurial You podcast, where we uncover the transformative power of mentorship and coaching with our esteemed guest, a seasoned entrepreneur whose early setbacks paved the way for enduring success.

**Learning from Setbacks: The Mentorship Advantage**

– Early Struggles: Our guest reflects on the initial challenges faced when starting alone and the realization that solo efforts led to regression rather than progression.

– The Mentorship Turning Point: Discover the pivotal moment when our guest embraced the need for guidance and how this decision became a cornerstone strategy throughout their entrepreneurial journey.

– Navigating Transitions: Learn how seeking out mentors and coaches with each new venture or career shift can safeguard against significant pitfalls and foster triumphs.

– The Role of Mentorship in Success: Gain insights into how the right mentor or coach can accelerate your path to success and help you avoid the missteps that can hold you back.

Connect with today’s guest and find a mentor who can help steer your entrepreneurial ship towards success.

Closing Thoughts:
Thanks to our guest for sharing their journey and mentorship’s invaluable role in their achievements. To our listeners, remember that you don’t have to go it alone; mentors can be your compass to success.

Stay tuned for more episodes of The Entrepreneurial You and embrace the collective wisdom that can drive your business forward.

Affirmation:
I seek wisdom and guidance, harnessing the collective experience to fuel my entrepreneurial ascent.

For more information and resources from today’s episode, visit our website at henekawatkisporter.com. Engage with us on social media; we’re active on Heneka Watkis-Porter.

Remember: Stay engaged, stay entrepreneurial!

Picture of Author: Heneka Watkis-Porter
Author: Heneka Watkis-Porter

When I'm not podcasting, speaking, coaching or hosting first-class conferences (think Leadercast & She Leads co-founded with the Jamaica Stock Exchange), I'm passionate about helping women thrive and walk in their God-given purpose through Grace to Grow Mentorship and Training.

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