{"id":10147,"date":"2019-07-09T19:00:31","date_gmt":"2019-07-10T00:00:31","guid":{"rendered":"https:\/\/henekawatkisporter.com\/?p=10147"},"modified":"2024-08-15T19:04:56","modified_gmt":"2024-08-16T00:04:56","slug":"episode-121-creating-the-perfect-content-plan-for-your-business-with-hailey-dale","status":"publish","type":"post","link":"https:\/\/henekawatkisporter.com\/episode-121-creating-the-perfect-content-plan-for-your-business-with-hailey-dale\/","title":{"rendered":"Creating the Perfect Content Plan for Your Business, with Hailey Dale"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Hailey is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the shoulds and ready to build their content empires \u2013 their way. Through her programs, DIY content kits and award-winning, tell-all weekly blog, she\u2019s helped thousands of entrepreneurs create smarter content on a consistent basis that delights them and their customers while growing their bottom lines.<\/span><\/p>\n\n\n\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=MPNL3258824512\" width=\"100%\"><\/iframe>\n\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Show Notes<\/span><\/h4>\n\n\n\n<p><b><i>\u201cTraditional marketing talks at people. Content marketing talks with them.\u201d &#8211; Doug Kessler<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Content is King! Perhaps you were hoping otherwise but there is just no getting around this reality. But all content isn\u2019t created equally. So how do you create the content that connects with your audience? This episode of The Entrepreneurial You has Hailey divulging all you need to know about your content plan.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Firstly, let\u2019s debunk the myth that <a href=\"https:\/\/henekawatkisporter.com\/episode-092-blogging-basics-for-beginners-with-leslie-samuel\/\">Content Marketing<\/a> is only about creating written blogs. It is rather of way creating content and using it to build your audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is a strategy of building your business by giving value to your community. As GaryVee would say, \u201cgive, give, give or jab, jab, jab\u201d before you ask anything of your audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hayley outlines her 5-step strategy that she recommends in building an effective content plan to use as part of your content marketing strategy.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Look at past data<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Choose promo focus for upcoming month (theme, trajectory, etc)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify content pieces for the month. What is your cornerstone content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Brainstorm ideas for topics<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Build a content calendar<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">An easy way to grow your community is to use lead magnet. What you use is of course dependent on the price point of what you are trying to sell. FOr low priced items a simple PDF is great. Always base it on a need or a question that your ideal client has.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t get overwhelm and try to do everything.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&#8212;-<\/span><\/p>\n\n\n\n<p><b>Top Tip <\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In choosing your cont<\/span><span style=\"font-weight: 400;\">ent plan\/strategy, remember to talk with your people to know exactly they want from you.<\/span><\/p>\n\n\n\n<p><b>Connect with Hayley Dale<\/b><\/p>\n\n\n\n<p><a href=\"http:\/\/bit.ly\/content-quit-plan\"><b>GIVE AWAY: The 5-Step Content Quit Plan<\/b><\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/yourcontentempire.com\/\"><b>Website<\/b><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/yourcontentempire\/\"><b>Facebook<\/b><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/henekawatkisporter.com\/leadercast-women\/\"><b>Get 20% OFF Leadercast Women <\/b><\/a><\/p>\n\n\n\n<p><b>Visit our Sponsor:<\/b> <a href=\"https:\/\/www.jamstockex.com\/\"><b>Jamaica Stock Exchange<\/b><\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/henekawatkisporter@gmail.com\/\"><b>Email: Heneka Watkis-Porter<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hailey is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the shoulds and ready to build their content empires \u2013 their way. Through her programs, DIY content kits and award-winning, tell-all weekly blog, she\u2019s helped thousands of entrepreneurs create smarter content on a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[427,71,225],"class_list":["post-10147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-content-marketing","tag-digital-marketing","tag-online-marketing"],"_links":{"self":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts\/10147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/comments?post=10147"}],"version-history":[{"count":0,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts\/10147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/media\/10132"}],"wp:attachment":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/media?parent=10147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/categories?post=10147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/tags?post=10147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}