{"id":10159,"date":"2019-06-20T10:31:37","date_gmt":"2019-06-20T15:31:37","guid":{"rendered":"https:\/\/henekawatkisporter.com\/?p=10159"},"modified":"2019-06-20T10:31:37","modified_gmt":"2019-06-20T15:31:37","slug":"top-five-resources-to-market-your-podcast-without-paying-a-dime","status":"publish","type":"post","link":"https:\/\/henekawatkisporter.com\/top-five-resources-to-market-your-podcast-without-paying-a-dime\/","title":{"rendered":"Top Five Resources to Market Your Podcast (Without Paying a Dime)"},"content":{"rendered":"
You\u2019ve spent all this time creating a podcast and only your family members and a few close friends are listening. This shouldn\u2019t be so because you have worked tirelessly in producing each episode. Your voice needs to be heard by more people.<\/span><\/p>\n Since I\u2019m a podcaster, I have learned over the last 2 years, what marketing efforts work. Of course, it can be quite frustrating trying to figure it out by yourself. That\u2019s why I\u2019ve made it easier for you by creating the top five resources<\/a> to market your podcast.<\/span><\/p>\n With the preeminence of social media, you might be deceived into thinking that email marketing is dead. This couldn\u2019t be further from the truth. Email marketing is not just for those with big businesses. As a podcaster you can benefit from the relationship you\u2019ve garnered over time. <\/span><\/p>\n Don\u2019t be bashful in letting your contacts know that you have a podcast. Most people will want to support your podcast. So go ahead and share it. There are tools available such as <\/span>MailChimp<\/span><\/a> and <\/span>Constant Contact<\/span><\/a> with a free plan which makes this easy for you. There are so many benefits of using email marketing including:<\/span><\/p>\n Of all the social media platforms available, Pinterest is one of those that is still a little misunderstood. Those who swear by it however, have valid and substantiated reasons to do so. Based on \u201c<\/span>We are social – digital 2018<\/span><\/a>\u201d report by Hootsuite, there are 200 million active Pinterest users as at 27th January 2018. <\/span><\/p>\n You\u2019ve heard before that a picture is worth a thousand words. And this is the case with Pinterest. You can create \u201cboards\u201d with images from your podcast episodes to increase the likelihood of new persons finding your podcast. The benefits include:<\/span><\/p>\n Sharing photos and videos on social media is easy. Since you have a podcast you know how painful it is to share audio content on social. Alas, Audiograms have become the answer to the podcaster\u2019s prayer. <\/span><\/p>\n In short, audiograms are audio files that are converted into video. They are usually short clippings to give you noticeability. The thing with a podcast is that you know once you start getting listeners, you know they will become hooked. The trouble is usually with getting that first attention to begin with. <\/span><\/p>\n Audiograms are great for attention getting with its waveforms and sound animations feature. <\/span>Headliner.App<\/span><\/a> is a great tool. Some benefits of including audiograms in your podcast marketing efforts include:<\/span><\/p>\n YouTube has close to <\/span>2 billion monthly users<\/span><\/a> and about 4 billion videos are viewed daily. Next to Facebook, it is the most active social media platform globally. When you consider that videos are appearing in Google searches, it is evident that the search engine considers video as important as text in providing answers to the public. \u00a0<\/span><\/p>\n You can create snippets of your \u201cbehind the scenes\u201d and guest interactions and upload to YouTube for audience engagement. Some of the many benefits of including YouTube as part of your podcast marketing plan include:<\/span><\/p>\n <\/p>\n It is not mandatory that you have a website for your podcast. However, if you are looking to grow your audience and increase your reach, \u00a0it is highly recommended. Personally, I use my <\/span>website <\/span><\/a>as the central hub for my podcast. It makes promotion and marketing of everything I am doing way easier than if I didn\u2019t have a website. <\/span><\/p>\n Most of the traffic that I get to the site is as a result of the podcast. Subsequently, visitors to the site get a fulsome picture of the products and services that I offer. \u00a0Of the many benefits of having a website to help in your podcast marketing efforts, here are a few:<\/span><\/p>\n <\/p>\n<\/h3>\n
Email list<\/b><\/h4>\n
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Pinterest boards<\/b><\/h4>\n
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Audiograms<\/b><\/h4>\n
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Youtube<\/b><\/h4>\n
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Website<\/b><\/h4>\n
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Bonus–social media quotes<\/b><\/h4>\n