{"id":11386,"date":"2021-03-09T07:00:13","date_gmt":"2021-03-09T12:00:13","guid":{"rendered":"https:\/\/henekawatkisporter.com\/?p=11386"},"modified":"2024-08-17T06:43:39","modified_gmt":"2024-08-17T11:43:39","slug":"using-seo-to-drive-traffic-have-massive-growth-with-matthew-woodard","status":"publish","type":"post","link":"https:\/\/henekawatkisporter.com\/using-seo-to-drive-traffic-have-massive-growth-with-matthew-woodard\/","title":{"rendered":"Using SEO To Drive Traffic &#038; Have Massive Growth, with Matthew Woodard"},"content":{"rendered":"\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=MPNL2693362131\" width=\"100%\"><\/iframe>\n\n\n\n\n<p><span style=\"font-weight: 400;\">Welcome to The Entrepreneurial You podcast, hosted by Heneka Watkis-Porter, the Jamaican podcast Queen, Author, international speaker, coach, and entrepreneur. Each week I feature a global, high-impact entrepreneur and leader to motivate, inspire and educate peak performers about international best practices to help their business scale and grow. Want to unleash the entrepreneur within you? Keep listening! When you are through listening, head over to henekawatkisporter.com for more episodes, blogs, and other useful content.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this episode, we are joined by Matthew Woodard to discuss using search engine optimization to drive traffic and have massive growth.<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website\u2019s trust. SEO is good for the social promotion of your website. SEO is important for the smooth running of a big website. [bctt tweet=&#8221;The majority of search engine users, more than 70% are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS).&#8221; username=&#8221;theentrepyou&#8221;]<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tune in to this episode to learn how to increase your website traffic and your sales!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Here are three reasons why you should listen to the full episode:&nbsp;<\/b><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Learn how to increase your website traffic and sales.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Discover what problems your website has and how you can fix them.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Learn about what is missing from your website.\u00a0<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Resources<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">To find out if your website has issues with low speed, check out this website at <\/span><a href=\"https:\/\/batchspeed.com\/\"><span style=\"font-weight: 400;\">https:\/\/batchspeed.com\/<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you are ready to take the next step to fix the problem you identified, check out this website at <\/span><a href=\"https:\/\/nitropack.io\/\"><span style=\"font-weight: 400;\">https:\/\/nitropack.io\/<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you want to learn how to increase traffic to your website check out Matthew\u2019s website at <\/span><a href=\"https:\/\/www.matthewwoodward.co.uk\/quick-win-seo\/\"><span style=\"font-weight: 400;\">https:\/\/www.matthewwoodward.co.uk\/quick-win-seo\/<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; you\u2019ll get a free copy of his internal SEO tool and step by step tutorial videos.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Want to learn a\u00a0 strategy that Matthew has been using to build links, traffic, and authority with great success across the past 18 months check out his website at <\/span><a href=\"https:\/\/www.matthewwoodward.co.uk\/seo\/link-building\/podcast-jacking\/\"><span style=\"font-weight: 400;\">https:\/\/www.matthewwoodward.co.uk\/seo\/link-building\/podcast-jacking\/<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you want to learn how to automate podcast bookings, check out this website at <\/span><span style=\"font-weight: 400;\">(provide the link that was sent in the chat during this episode)<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Episode Highlights<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Matthew Shares His Story-&nbsp;<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Matthews shares that he was always that kid that was trying to sell you something that you didn\u2019t want. He mentions that he\u2019s always had that entrepreneurial spirit, from washing cars to selling candy at school at high prices. All throughout his school years, he was naturally interested in the internet and building websites. He mentioned that at the age of 11 years old he did not have the full vision to build Youtube. Then he moved to jobs where he did supermarket and warehouse works. He ended up in the corporate world where he mentions that he had some great successes- where he was able to utilize all of his skills he acquired growing up. He shares that he was lucky to step into the corporate world with his level of web knowledge as that had been a continuous advantage for him.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How Can I Increase My Website Traffic and Increase my Sales(Identify The Problem)-<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The first thing you need to is to find out if I have a problem- what you will need to focus on is web speed- how fast your website loads.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If your website is slow, it then leads to lower conversion rates, lower average order values, and lower revenue per visitor. However if your website is fast, higher conversion values and higher values for revenue generated per visitor.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Matthew shares that for about three years Google has made site speed a ranking factor and will improve on that in May with what is called \u201ccore web vitals update\u201d- in other words, if your website is slow then you are going to suffer but if your website is fast then you will benefit from this.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">He also points out that website speed is 90%-95% of the issue that websites he reviews have.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How to find out if you have a problem? (check our resources provide for this episode and get the direct link to the website <\/span><a href=\"https:\/\/batchspeed.com\/\"><span style=\"font-weight: 400;\">Batch Speed<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Once you\u2019ve inserted your home page into that website, it will scan your website, then use Google to tell you how you score on page speed- if your scores are under 60 you have a serious problem and are losing money every day that you do not fix it.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">He shares the score that you actually want is a minimum of 60 and above.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How Can I Fix The Problem(s) Identified?-&nbsp;<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">If you have no experience on how to build a website and you know that you have this problem and want to fix it (check our resources provided for this episode and get a direct link to the website <\/span><a href=\"https:\/\/nitropack.io\/\"><span style=\"font-weight: 400;\">NitroPack<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sign up for the service provided on this website, integrate and follow their instructions.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">He shares that this program majority of the time will take care of your speed issues immediately- takes a total of five minutes to complete. You will immediately see increases in conversion rates, average order values, and revenue earned per visitor.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you integrate NitroPack it is important that you test it afterward. So if you are new to the site it is important that you place a\u00a0 test order and if you are an affiliate to the site make sure your affiliate link is working as well as if you have email forms on your site ensure that they are working after installing NitroPack.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">He continues by adding that in about six weeks, you will then see the benefits from Google. Here\u2019s what you should look for:<\/span><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">If you have Google Consort set up for your website then you are one step ahead, however, if you do not have it set up you can go ahead and do so now as it is completely free. In Google Consort, there is a report called Core Web Vitals and you want all of this report to say \u201cGood\u201d.\u00a0<\/span><\/li>\n<\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>What Are Most Websites Missing?-&nbsp;<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Matthew shares that Google now in the last 2-3 years are looking to send traffic to people that are accountable- they want to send their traffic to real businesses and real people.\u00a0\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">He shares that it is critical for websites (eCommerce, affiliates, etc.) to publish their business information in the footer, on the contact page, and on the about page. This means your registered business address along with your phone number.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">He also mentions that on your \u201cAbout Page\u201d, you should also have a photo of you the business owner, your employees, your workshops, your office (whether physical or virtual office)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You should be as a business owner communicating to Google that I am in fact a real business with real people that is accountable for my website.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Matthew shares that this valuable information is what he sees missing from many of the websites he reviews.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>2 Powerful Quotes from This Episode<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cIf you\u2019re going to do something, then do it right\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cNever be satisfied with just doing the minimum that is required- quit doing the bare minimum\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>About Matthew Woodward<\/b><\/h2>\n\n\n\n<p><b>Matthew <\/b><span style=\"font-weight: 400;\">started building websites before Google or YouTube existed &#8211; back then he was just a kid delivering newspapers before school to pay for the server. He had no idea that you could use the internet to make money.&nbsp; He just loved playing video games and writing which led him to build my first website for people to share their highlight videos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Curious about Matthew\u2019s work and interested in learning more from his blogs? Check out his <\/span><a href=\"https:\/\/www.matthewwoodward.co.uk\/quick-win-seo\/\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Have specific questions? You can reach out and follow Matthew on <\/span><a href=\"https:\/\/www.facebook.com\/mattwoodwarduk\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/matthewwoodwarduk\/\"><span style=\"font-weight: 400;\">Linked In<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.youtube.com\/user\/mattwoodwarduk?sub_confirmation=1\"><span style=\"font-weight: 400;\">Youtube<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/twitter.com\/mattwoodwarduk\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Enjoy this Podcast?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As entrepreneurs and aspiring entrepreneurs, it is important that we focus on learning effective strategies on how we can maximize online profits from our websites, by ensuring that we cover all areas. If you enjoyed today&#8217;s episode of The Entrepreneurial You, hit subscribe and share it with your friends!<\/span><\/p>\n\n\n\n<p><b>Post a review and share it!<\/b><span style=\"font-weight: 400;\"> If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, and especially those with online business, so they can access the tools necessary to grow their businesses.<\/span><\/p>\n\n\n\n<p><b>Have any questions?<\/b><span style=\"font-weight: 400;\"> You can contact me through email (<\/span><a href=\"mailto:henekawatkisporter@gmail.com\"><span style=\"font-weight: 400;\">henekawatkisporter@gmail.com<\/span><\/a><span style=\"font-weight: 400;\">) or find me on<\/span> <a href=\"https:\/\/www.facebook.com\/henekawatkisporter\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/twitter.com\/TheEntrepYou\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/heneka_watkis_porter\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/henekawatkisporter\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">. Thanks for listening!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For more updates and episodes, visit my<\/span> <a href=\"https:\/\/henekawatkisporter.com\/\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">. You may also tune in on<\/span> <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-entrepreneurial-you\/id1219606421\"><span style=\"font-weight: 400;\">Apple Podcasts<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9oZW5la2F3YXRraXNwb3J0ZXIuY29tL2luZGV4LnBocC9mZWVkL3BvZGNhc3QvP2xhbmc9aHk?sa=X&amp;ved=0CAMQ4aUDahcKEwjA8JXI8tbtAhUAAAAAHQAAAAAQAg\"><span style=\"font-weight: 400;\">Google Podcasts<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.stitcher.com\/show\/the-entrepreneurial-you\"><span style=\"font-weight: 400;\">Stitcher<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/open.spotify.com\/show\/49cGqY7I7hxhjrJo7ui636\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Stay inspired,<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Heneka<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to The Entrepreneurial You podcast, hosted by Heneka Watkis-Porter, the Jamaican podcast Queen, Author, international speaker, coach, and entrepreneur. Each week I feature a global, high-impact entrepreneur and leader to motivate, inspire and educate peak performers about international best practices to help their business scale and grow. Want to unleash the entrepreneur within you? 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