{"id":11631,"date":"2021-10-05T07:00:59","date_gmt":"2021-10-05T12:00:59","guid":{"rendered":"https:\/\/henekawatkisporter.com\/?p=11631"},"modified":"2024-08-17T07:18:34","modified_gmt":"2024-08-17T12:18:34","slug":"optimizing-your-linkedin-profile-to-increase-visibility-boost-your-sales","status":"publish","type":"post","link":"https:\/\/henekawatkisporter.com\/optimizing-your-linkedin-profile-to-increase-visibility-boost-your-sales\/","title":{"rendered":"Optimizing Your LinkedIn Profile To Increase Visibility &#038; Boost Your Sales"},"content":{"rendered":"\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=MPNL5935744459\" width=\"100%\"><\/iframe>\n\n\n\n\n<p><span style=\"font-weight: 400;\">What does your digital introduction say about you? In this episode, we are joined by Donna Serdula as we discuss \u201cOptimizing Your LinkedIn Profile To Increase Visibility &amp; Boost Your Sales.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Here are three reasons why you should listen to the full episode:&nbsp;<\/b><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Learn the importance of a LinkedIn profile\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Discover how you can build a strong online presence using your LinkedIn profile.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Learn how you can engage with the right connections to benefit personally and professionally.\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Episode Highlights<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>The Importance of a Linked in Profile&nbsp;<\/b><\/h3>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Donna shares how a personal experience ledn her to tap into the benefits of having an engaging LinkedIn profile.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Donna describes a LinkedIn profile as a digital-first impression.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">She shares that a LinkedIn profile allows you to control your narrative and the way others perceive you. It allows people to get a better look and feel of who you are and your capabilities.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How to build a strong LinkedIn Presence&nbsp;<\/b><\/h3>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Donna says that one of the struggles professionals face is the lack of ability to write about themselves.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00a0Donna lists a few key factors to consider when building a strong LinkedIn profile:<\/span><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Know your goal\/target audience &#8211; Figure out the intention behind creating your profile and ask questions such as, is it for a job? Is it to build a network? Etc.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Write a profile that&#8217;s strategic and targets that particular audience.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Know what people are searching for and use keywords that will help your potential audience to find you.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ensure the imagery of your profile checks out &#8211; Do you have things like a good profile photo, background graphic, and customized headline?\u00a0<\/span><\/li>\n<\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How often should I post on Linkedin?<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><h3><span style=\"font-weight: 400;\">How often you post on LinkedIn depends on how large of a platform or the following a person has. Persons with a large number of following may post once or five times per day but, a person with a small following does not need to post every day as LinkedIn is more interested in quality posts rather than the number of posts.<\/span><\/h3><br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>What should I focus on?<\/b><\/h3>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Donna emphasizes that LinkedIn is not a space for selling. She says it should be used to add value to connections through articles and stories.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It is necessary to use hashtags when using LinkedIn so posts can be discovered by other like-minded individuals or people looking for the information you\u2019re sharing.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Donna also highlights the importance of audience and user engagement when it comes to Linkedin. She says users should interact with their target audience and it will also help their content to be noticeable when it is shared.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Donna also shares that using scheduling tools can be helpful at times however, LinkedIn puts a cap on those posts so, it is better to post in real-time. She also states that automation tools are frowned upon by LinkedIn.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Making Sales on LinkedIn<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Donna shares that sales is a numbers game but LinkedIn is a place for research and business intelligence. It helps to make sales if you first find your audience then engage with them constantly before trying to reach out to offer a product or service.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>LinkedIn Content<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Donna states that over time LinkedIn has become more personable. Though those posts do well, users need to set boundaries as it is a space for more professional sharings and connections versus personal ones.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Optimizing your content based on analytics&nbsp;<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Donna shares that LinkedIn has a particular ebb and flow and seasonality about it, unlike other applications. As such there will be times when posts receive a high level of engagement and other times when it is low. However, users should ensure they evaluate their connections, use the right hashtags and ensure that they too are engaged with others in order to be engaged by other users.<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>3 Powerful Quotes from This Episode<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cPeople are checking you out whether you recognize it or not, and you have the ability to set forth how you want others to perceive you.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cLinkedIn doesn\u2019t reward quantity, it rewards quality.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cIf you\u2019re not finding success, think \u201cabout how am I branding myself? How am I showcasing myself? Do I have everything that I need so the universe can deliver those opportunities to me?\u201d<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>About Donna Serdula&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Having spent over 15 years working in Business to Business sales and marketing in the technology industry, Donna Serdula experienced firsthand what it means to market your business on the Web and forge strong digital relationships with clients and prospects.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In 2009, Donna utilized her background in professional sales and marketing to launch Vision Board Media, a Social Media, Executive Branding, and Internet Marketing consulting firm dedicated to assisting individuals and small businesses in establishing a powerful presence on the Internet.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Donna now uses her experience and knowledge to teach small to medium-sized businesses how to utilize the Internet to drive revenue and promote their business. Donna Serdula is also the author of the popular business book, LinkedIn Profile Optimization For Dummies published by Wiley. Donna enjoys public speaking and often serves as a guest speaker on the \u201cBenefits of Social Media.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Curious about Donna\u2019s work? Check out her <\/span><a href=\"https:\/\/www.linkedin-makeover.com\/\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Have specific questions? You can reach out and follow Donna on <\/span><a href=\"https:\/\/twitter.com\/donnaserdula?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/todonna\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">..&nbsp;<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Enjoy this Podcast?<\/b><\/h2>\n\n\n\n<p><b>Post a review and share it!<\/b><span style=\"font-weight: 400;\"> If you enjoyed tuning into this podcast, then do not hesitate to write a review and follow this podcast. You can also share this with your family and friends, hosts, and public speakers, so they can feel empowered and encouraged to pursue what they are passionate about.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Have any questions?<\/b><span style=\"font-weight: 400;\"> You can contact me through email (<\/span><span style=\"font-weight: 400;\">henekawatkisporter@gmail.com<\/span><span style=\"font-weight: 400;\">) or find me on<\/span> <a href=\"https:\/\/www.facebook.com\/henekawatkisporter\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/twitter.com\/TheEntrepYou\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/heneka_watkis_porter\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/henekawatkisporter\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">. 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Whether you are an SME, Agency or Enterprise, eClincher is for you. <\/span><a href=\"https:\/\/eclincher.com\/#_r_heneka20\"><span style=\"font-weight: 400;\">Sign up today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Grab your FREE Guide: <\/span><a href=\"https:\/\/teygiveaways.s3.amazonaws.com\/AP_EASE_TheEntrepreneurialYou_Ebook.pdf\"><span style=\"font-weight: 400;\">How to use &#8211; and benefit from &#8211; Ease Magnesium, the super supplement for everyone.<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Stay inspired,<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Heneka<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does your digital introduction say about you? In this episode, we are joined by Donna Serdula as we discuss \u201cOptimizing Your LinkedIn Profile To Increase Visibility &amp; Boost Your Sales.\u201d Here are three reasons why you should listen to the full episode:&nbsp; &nbsp; Episode Highlights The Importance of a Linked in Profile&nbsp; &nbsp; How [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[579,373,92],"class_list":["post-11631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-linkedin","tag-sales","tag-social-media"],"_links":{"self":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts\/11631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/comments?post=11631"}],"version-history":[{"count":0,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts\/11631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/media\/11576"}],"wp:attachment":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/media?parent=11631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/categories?post=11631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/tags?post=11631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}