{"id":7297,"date":"2018-02-21T00:00:26","date_gmt":"2018-02-21T00:00:26","guid":{"rendered":"http:\/\/henekawatkisporter.com\/?p=7297"},"modified":"2024-08-15T15:24:02","modified_gmt":"2024-08-15T20:24:02","slug":"episode-049-search-engine-marketing-search-engine-optimization-with-the-coolest-guy-in-seo-kris-reid","status":"publish","type":"post","link":"https:\/\/henekawatkisporter.com\/episode-049-search-engine-marketing-search-engine-optimization-with-the-coolest-guy-in-seo-kris-reid\/","title":{"rendered":"Search Engine Marketing, Search Engine Optimization with the Coolest Guy in SEO, Kris Reid"},"content":{"rendered":"\n<p>Kris Reid started out as a software engineer and worked for a variety of companies before he took a break from the corporate world to backpack and find his passion. &nbsp;Ardor SEO is the ultimate multi-national backlink building company that helps businesses achieve &nbsp;success in their respective niches by using the most innovative methods of marketing online, including search engine optimisation, search engine ranking and link building.<\/p>\n\n\n\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=MPNL5221530621\" width=\"100%\"><\/iframe>\n\n\n\n\n<p>Show &nbsp;Notes:<\/p>\n\n\n\n<p>To break the ice, I asked Kris, \u201cIf you were running for office what would your campaign slogan be?\u201d<br>\nHe responded, \u201cMy digital marketing name is the coolest guy in SEO so I\u2019d go with the coolest guy in government.\u201d<\/p>\n\n\n\n<p>We went on to demystify the matter of<a href=\"https:\/\/henekawatkisporter.com\/the-3-things-i-wish-i-would-have-done-when-i-first-started-my-online-business\/\"> Search Engine Optimization<\/a> (SEO).<\/p>\n\n\n\n<p>Some questions I asked Kris throughout the interview are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your journey from being an Engineer to working in SEO<\/li>\n\n\n\n<li>What is SEO, Search Engine Marketing (SEM)?<\/li>\n\n\n\n<li>Which is better, SEO or SEM?<\/li>\n\n\n\n<li>The fundamentals of how Google works re algorithm, etc.?<\/li>\n\n\n\n<li>Keywords and link building strategies<\/li>\n\n\n\n<li>What is a backlink and the importance of it?<\/li>\n\n\n\n<li>How do we build a strategy to add great content to our website?<\/li>\n\n\n\n<li>Best practices to optimize our website<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Main Take-Aways:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><h3>A back link is a page link from one website to another. The more you have them from good quality websites, the better.<\/h3><br><\/li>\n\n\n\n<li><br><h3>Every website should use Google Analytics so you can see what people are doing on your website, where they are bouncing, etc. It is FREE.<\/h3><br><\/li>\n\n\n\n<li><br><h3>Every time you put out content you need to ask, what is the point of it. You should have a strong call to action that links in to what your objective.<\/h3><br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">RESOURCE TO PEAK YOUR PERFORMANCE<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;<\/strong><strong>Connect with Kris Reid<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/ardorseo.com\/podcasts\/coolest-guy-seo-speaks-seo-genius-small-local-business-people\/\">Website<\/a><\/strong><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"http:\/\/bit.ly\/2z9eRBa\">Get Tickets for Leadercast Kingston NOW<\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Support our Sponsors:<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.jamstockex.com\/\">Jamaica Stock Exchange<\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.facebook.com\/Bookophilia\/\">Bookophilia<\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.patwaapparel.com\/\">Patwa Apparel<\/a><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Kris Reid started out as a software engineer and worked for a variety of companies before he took a break from the corporate world to backpack and find his passion. &nbsp;Ardor SEO is the ultimate multi-national backlink building company that helps businesses achieve &nbsp;success in their respective niches by using the most innovative methods of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[292,293,294],"class_list":["post-7297","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-search-engine-marketing","tag-search-engine-optimization","tag-seo"],"_links":{"self":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts\/7297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/comments?post=7297"}],"version-history":[{"count":0,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts\/7297\/revisions"}],"wp:attachment":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/media?parent=7297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/categories?post=7297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/tags?post=7297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}