{"id":7603,"date":"2018-07-25T00:00:19","date_gmt":"2018-07-25T00:00:19","guid":{"rendered":"https:\/\/henekawatkisporter.com\/?p=7603"},"modified":"2024-08-15T15:43:16","modified_gmt":"2024-08-15T20:43:16","slug":"episode-071-the-bare-essentials-of-leveraging-digital-marketing-platforms-as-a-business-growth-strategy-with-rich-brooks","status":"publish","type":"post","link":"https:\/\/henekawatkisporter.com\/episode-071-the-bare-essentials-of-leveraging-digital-marketing-platforms-as-a-business-growth-strategy-with-rich-brooks\/","title":{"rendered":"The BARE Essentials of Leveraging Digital Marketing Platforms as a Business Growth Strategy, with Rich Brooks"},"content":{"rendered":"\n<p>Rich Brooks is the Founder and President of flyte new media, a digital agency in Portland, Maine, that\u2019s been around for over 20 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. &nbsp;He is the \u201ctech guru\u201d on the evening news show, 207, which airs on the NBC affiliate in Maine.<\/p>\n\n\n\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=MPNL8014857481\" width=\"100%\"><\/iframe>\n\n\n\n\n<p>Show &nbsp;Notes:<\/p>\n\n\n\n<p>Who remembers back in the day when small business owners would just look through the Yellow Pages and cold-call other businesses in an attempt to pitch their services? That seems quite antiquated now with the advent of marketing that&#8217;s delivered either online or through a mobile device. And in this week\u2019s episode of the <a href=\"https:\/\/henekawatkisporter.com\/index.php\/category\/podcast\/\">Entrepreneurial You Podcast<\/a>, Rich Brooks details digital marketing and its benefits compared to other means like cold-calling, printing newsletters and placing advertisements in print media. These benefits include being more cost effective, more trackable, easier to <a href=\"https:\/\/henekawatkisporter.com\/023-social-media-automation-trend-towards-engagement-support-and-crm-with-gilad-salamander\/\">automate processes<\/a> and easier to work with people remotely.<\/p>\n\n\n\n<p>He also shares his concept of the <em>BARE<\/em> essentials of <a href=\"https:\/\/henekawatkisporter.com\/episode-078-getting-measurable-meaningful-results-from-content-digital-marketing-with-ian-cleary\/\">digital marketing<\/a>;<\/p>\n\n\n\n<p><strong>Build:<\/strong> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Building a business platform that you own, like a website, that you can send people to turn visitors and prospects into &nbsp;customers.<\/p>\n\n\n\n<p><strong>Attract:&nbsp;<\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Attracting people to your business platform through search engine optimization, social media and digital advertising like Facebook ads, promoted pins on Pinterest, Google AdWords etc.<\/p>\n\n\n\n<p><strong>Retain:&nbsp;<\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Retaining a relationship with people after they have left your business platform such as email marketing and retargeting advertising.<\/p>\n\n\n\n<p><strong>Evaluate:<\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Evaluating analytical data gleaned through the use of tools, like <a href=\"https:\/\/henekawatkisporter.com\/episode-054-google-ads-visualization-and-more-with-forbes-30-under-30-with-pamela-wagner\/\">Google Analytics<\/a>, to understand how people found your website, what were the actions taken on the website and were they desired? Evaluating these analytics will give a better understanding of what parts of the marketing strategy is effective and the improvements needed.<\/p>\n\n\n\n<p>You don\u2019t want to miss it the response to this audience question!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience Question:<\/h3>\n\n\n\n<p><strong>La Sra Mendez on Facebook: \u201c<em>With a tight economy, what can be done with the survival of a business and what are some of the factors that all businesses should always keep in mind in case of an&nbsp;<\/em>economic<em>&nbsp;collapse?\u201d<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESOURCES TO PEAK YOUR PERFORMANCE<\/strong><\/h2>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.theagentsofchange.com\/register\/\">The Agents of Change Digital Marketing Conference<\/a><\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Claim Your Discount With <a href=\"https:\/\/www.theagentsofchange.com\/register\/\">Promo Code: TEYPOD<\/a>&nbsp;<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Connect with Rich Brooks<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.takeflyte.com\/\">Website<\/a><\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.facebook.com\/therichbrooks\">Facebook<\/a><\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/twitter.com\/therichbrooks?lang=en\">Twitter<\/a><\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.instagram.com\/therichbrooks\/?hl=en\">Instagram<\/a><\/strong><\/h3>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Visit our Sponsor: <a href=\"https:\/\/www.jamstockex.com\/\">Jamaica Stock Exchange<\/a><\/strong><\/h3>\n\n\n\n<p><strong>&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rich Brooks is the Founder and President of flyte new media, a digital agency in Portland, Maine, that\u2019s been around for over 20 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. &nbsp;He is the \u201ctech guru\u201d on the evening news show, 207, which airs on the NBC affiliate in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[360,71,92],"class_list":["post-7603","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-bare-essentials","tag-digital-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts\/7603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/comments?post=7603"}],"version-history":[{"count":0,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/posts\/7603\/revisions"}],"wp:attachment":[{"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/media?parent=7603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/categories?post=7603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/henekawatkisporter.com\/wp-json\/wp\/v2\/tags?post=7603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}