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Influencer Marketing: What’s In It For My Business?

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Eric Dahan on The Entrepreneurial You Podcast

Eric is the CEO and co-founder of Open Influence and a key authority in the influencer marketing space. Eric is a Forbes 30 Under 30 recipient and his company has been recognized as one of Inc’s 5000 list of Fastest Growing Companies in America for two years in a row (2018 & 2019). His company’s clients include Disney, Google, Amazon, Facebook, Intuit, SoFi, Unilever, P&G, Coca-Cola, Pepsi, L’Oreal, and Under Armour just to name a few. 

 

Show Notes

“Influencers — they’re the best thing since sliced bread. But forget bread; they’re selling like hotcakes. They’re creating huge returns, and they’re only set to keep growing!” – Emily Warna

 

There is a line from a very popular Jamaica artiste that says, “dweet fi di love, mi nuh dweet fi di likes.” This is talking about popularity on social media. Sadly, many people are misguided into thinking that likes and followers on social media is an end-all and be all. 

 

This week, The Entrepreneurial You podcast invites Eric Dahan to share on “Influencer Marketing: What’s In It For My Business?”

 

Here is a snippet of what Eric shared:

 

“I think it’s really important to note that popularity is not influence. Having a lot of followers does not mean you have any influence it sounds a bit counterintuitive, but when you look at influence, you have to look at it in a relative lens. So, what are you influential in? What kind of topic do you know? One of my favourite examples, I would trust my hairstylist for advice on hairstyles and trends. I won’t necessarily trust my lawyer to give me that same advice but I will trust my lawyers to give me advice on legal matters.  It works in a very sort of similar way. Trust is really relative and trust is what drives influence”

 

Listen to the episode and let us know what is your biggest takeaway.

 

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Dive into the latest episode of The Entrepreneurial You podcast, where we uncover the transformative power of mentorship and coaching with our esteemed guest, a seasoned entrepreneur whose early setbacks paved the way for enduring success.

**Learning from Setbacks: The Mentorship Advantage**

– Early Struggles: Our guest reflects on the initial challenges faced when starting alone and the realization that solo efforts led to regression rather than progression.

– The Mentorship Turning Point: Discover the pivotal moment when our guest embraced the need for guidance and how this decision became a cornerstone strategy throughout their entrepreneurial journey.

– Navigating Transitions: Learn how seeking out mentors and coaches with each new venture or career shift can safeguard against significant pitfalls and foster triumphs.

– The Role of Mentorship in Success: Gain insights into how the right mentor or coach can accelerate your path to success and help you avoid the missteps that can hold you back.

Connect with today’s guest and find a mentor who can help steer your entrepreneurial ship towards success.

Closing Thoughts:
Thanks to our guest for sharing their journey and mentorship’s invaluable role in their achievements. To our listeners, remember that you don’t have to go it alone; mentors can be your compass to success.

Stay tuned for more episodes of The Entrepreneurial You and embrace the collective wisdom that can drive your business forward.

Affirmation:
I seek wisdom and guidance, harnessing the collective experience to fuel my entrepreneurial ascent.

For more information and resources from today’s episode, visit our website at henekawatkisporter.com. Engage with us on social media; we’re active on Heneka Watkis-Porter.

Remember: Stay engaged, stay entrepreneurial!

Picture of Author: Heneka Watkis-Porter
Author: Heneka Watkis-Porter

When I'm not podcasting, speaking, coaching or hosting first-class conferences (think Leadercast & She Leads co-founded with the Jamaica Stock Exchange), I'm passionate about helping women thrive and walk in their God-given purpose through Grace to Grow Mentorship and Training.

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