Shane is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Show Notes
The great myth of our times is that technology is communication. – Libby Larsen
What is Influencer Marketing?
Influencer Marketing, what is that really and how do you build a successful program? Well, that’s what Shane will share with us on this episode of The Entrepreneurial You podcast.
Surely it has been around for a while. When we think of the term we sometimes think about celebrities but if you have influence over a community – well – you are an influencer.
Anyone can be one without having 100,000 followers on Instagram. Bear in mind too that some of these followers that are online are fake. Yes, that’s a thing. People can buy followers. It all comes down to engagement.
If you are putting out great content you are an influencer. As long as people are believing in what you do.
But how do you connect with influencers? Software such as influencer.co and grin.co is a great place to identify those who might be ideal to work with your brand. You have to keep testing until you land the one that is right for you.
It takes at least 3 months to start seeing the result that you need when working with influencers. It takes effort. It is about frequency.
These are just of the things we touched on during this episode. Please listen to The Entrepreneurial You in its entirety for more on how you can leverage Influencer Marketing to grow your brand.
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Top Tip
Have realistic expectations when embarking on influencer marketing.
Connect with Shane Barker
GIVE AWAY: How to Build a Successful Influencer Marketing Program
Email: shane@shanebarker.com
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