Rich Brooks is the Founder and President of flyte new media, a digital agency in Portland, Maine, that’s been around for over 20 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He is the “tech guru” on the evening news show, 207, which airs on the NBC affiliate in Maine.
Show Notes:
Who remembers back in the day when small business owners would just look through the Yellow Pages and cold-call other businesses in an attempt to pitch their services? That seems quite antiquated now with the advent of marketing that’s delivered either online or through a mobile device. And in this week’s episode of the Entrepreneurial You Podcast, Rich Brooks details digital marketing and its benefits compared to other means like cold-calling, printing newsletters and placing advertisements in print media. These benefits include being more cost effective, more trackable, easier to automate processes and easier to work with people remotely.
He also shares his concept of the BARE essentials of digital marketing;
Build: Building a business platform that you own, like a website, that you can send people to turn visitors and prospects into customers.
Attract: Attracting people to your business platform through search engine optimization, social media and digital advertising like Facebook ads, promoted pins on Pinterest, Google AdWords etc.
Retain: Retaining a relationship with people after they have left your business platform such as email marketing and retargeting advertising.
Evaluate: Evaluating analytical data gleaned through the use of tools, like Google Analytics, to understand how people found your website, what were the actions taken on the website and were they desired? Evaluating these analytics will give a better understanding of what parts of the marketing strategy is effective and the improvements needed.
You don’t want to miss it the response to this audience question!
Audience Question:
La Sra Mendez on Facebook: “With a tight economy, what can be done with the survival of a business and what are some of the factors that all businesses should always keep in mind in case of an economic collapse?”
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