Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
Show Notes:
Content Marketing
Content marketing is creating sharing relevant information online with your target market.
Engaging your audience with blog posts, videos, podcast, social media, etc is much more than just sharing content. This kind of marketing needs to be undergirded with a solid strategy for it to be effective. Only when your goals are clearly defined and initiatives taken for execution can the results be favourable.
Build a Fanbase
Let’s forget about the ‘build it and they will come’ philosophy. The first thing to consider is to build a fanbase around those who care about your messaging. Think about it from an entrepreneurial standpoint and become indispensable to that fanbase. Eventually you will be able to monetize by selling products and services because you now have persons who know, like and trust you.
You can build your entire business model off the back of an audience that cares about what you have to say.
In this episode of The Entrepreneurial You, Joe shares his expertise on developing an effective content marketing strategy.
TOP TIP:
Find the content tilt – that area on the web where there is little to no competition where you have the chance of being the leading expert and consistently deliver.
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Connect with Joe Pulizzi:
Website
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