Building Strong Challenger Brands
Episode Summary: In this episode of The Entrepreneurial You podcast, I discuss the concept of a ‘challenger brand’ with Mike Sullivan, the President and CEO of Loomis, the US leading challenger brand advertising company. Mike defines a challenger brand as any brand that is not the market leader, and outlines the three states of a […]
Law of Attraction: Lessons Learned from Building my Blog and Business (That Apply to Anything)
I may be one of the few bloggers who doesn’t check their ‘stats.’ I have no idea how many people read my blog. I have no idea where my traffic is coming from. I don’t do any sort of ‘analysis.’ When I first had my blog, I did check this information.