Have you been struggling to tap into your market and create long-lasting, authentic customer relationships? In today’s episode with Jack Born, we will learn about “The Psychology Behind Creating Urgency to Convert Customers Authentically.”
Here are three reasons why you should listen to the full episode:
- Learn how important Psychology is to business.
- Learn about the power of deadlines.
- Learn about Deadline Funnel and how it has been impacting businesses globally.
Episode Highlights
Ways Psychology Affects Business
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Jack shared that the fundamentals of business are a mixture of Psychology and Mathematics. However, with marketing and sales, Psychology and communication are the main pillars for a business to stand on.
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Jack shares how he found out things about the human brain and the psychology behind how it reacts to buying or trying a product and the decision-making process.
The Benefits of Utilizing Deadlines
- Jack shares how establishing a deadline for signing up for a product he was launching changed his life and business.
- Deadlines are essential and encourage people to take action to be a part of a launch.
- Deadlines will not fix fundamental flaws in your messaging. If the message or the pitch is not acceptable or substantial it will not allow you to reap the benefits of customers, subscribers, or potential clients in creating urgency to be a part of your launch.
- Deadlines magnify the results of offers customers are interested in.
Things to consider when trying to effectively launch a product:
- The time – Assess the trends in your market of choice to determine how long you want the product launch to last. The typical launch time ranges between 4-10 or 5-9 days.
- Whatever time an entrepreneur uses to launch a product should give them enough time to:
- a) educate your audience on what the product is and its uses;
- b) allow potential clients to develop a sense of trust in the product;
- c) establish your authority in this particular field or area of expertise;
- d) communicate and interact with your potential audience and clientele.
- Establish a deadline – Customers understand the impact or premise of a deadline. By adding a deadline, consumers are encouraged to make final decisions quicker to help entrepreneurs know who is interested.
3 Powerful Quotes from This Episode
“Everything that you do is either adding to your trust and credibility with your audience or it’s detracting.”
“You’re going to have long-term success if you take a long-term vision and approach with your business.”
“One of the fundamental components of a powerful offer is a deadline.”
About Jack Born
Jack Born is the Founder of Deadline Funnel. Jack is also the founder of several successful software companies. He lives and breathes marketing and sales psychology, and loves sharing what he knows with entrepreneurs and improving businesses through the software he has developed. He offers training that helps entrepreneurs improve their business and has spoken at many international events spreading his knowledge and expertise.
Curious about Jack’s work? Check out his business website
Have specific questions? You can reach out and follow Jack on LinkedIn, and his personal website.
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Stay inspired,
Heneka
