Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.
Show Notes
“Human beings love to buy stuff. But we hate being sold to through the old paradigm. So consider that when you podcast because at the end of the day, you should be selling.“ – Glen Carlson
There are so many benefits that are available through podcast guesting. Yet, it is one of the most underutilized areas of marketing for thought leaders.
This week, The Entrepreneurial You podcast invites Tom Schwab to share about his expertise on “Using Podcast Interview Marketing To Turn Listeners Into Customers.”
Here is a snippet of what Tom shared:
“I get pitched to be on my podcast probably two to three times a day. Everyone says the same thing: Tom I love your podcast and would love to be a guest. There’s only one problem: Heneka I don’t have a podcast. They’re just Robo pitching. That’s not being a guest, that’s being slimy. That’s being spammy. That’s everything that people hate. If you want to be introduced to somebody’s audience or somebody’s friends, and somebody’s tribe, you need to learn that. Gary Vaynerchuk always talks about jab jab jab right hook and I probably missed a couple Jabs in there. I look at it as serve, serve, serve, serve, ask right so serve.”
Listen to the episode and let us know what is your biggest takeaway.
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