Show Notes:

What is your favourite thing to do when you’re not working?
Lay by my pool and read a fiction novel

What problem did you want to solve when you began your podcasting journey?
I love listening to podcasts; being able to press play when I want to, have targeted On Demand free contents being piped through my ear-buds at any time of the day was just awesome for me. A lightbulb went off for me and I said well I wanted to have a daily show that goes out and interview successful entrepreneurs and tell their stories that I can learn from them. I wanted to find a daily show and that did not exist.   I said wow that’s a huge void in the marketplace. Why don’t I step into that void and create that Daily Show? That was almost five years ago. We are approaching 1600 episodes to date over 45 million listens and it’s a multimillion-dollar year business net profit.

Many persons in the Caribbean are still unsure of what a Podcast is…What is a Podcast?
I’m excited to bring me a little more awareness of this great medium of podcasting to the Caribbean and other countries that may not be quite as aware of this form of audio content as other places so for me you know podcast is just in the audio format as core is a way that you can get out there and find shows that are very targeted.

What is the Freedom Journal and what gap did you identify in the market?
It’s exactly one year ago to the day we launched the Freedom Journal on Kickstarter and what the Freedom Journal is it was basically a solution to a problem that my listeners of EOFire were having. My listeners are saying John, we see that you’re interviewing a successful entrepreneur every single day what do these words have in common that makes them so successful and doing a lot of thinking, I realised it was knowing how to set and accomplish goals. Those who are struggling, are struggling with that very thing.  I took the year off in 2015 to sit down and study goal setting and everything in between until I mastered it and created a step by step resource to accomplish that one goal in 100 days so we can start a chain reaction of awesome and amazing.

If you were supposed to share one point so when we to consider when you’re setting a goal, what would that be?
When it comes to setting a goal it has to be SMART i.e Specific, Measurable, Attainable, Relevant, and Time-bound.  I teach you at the beginning of the journal how to set a SMART goal and for a lot of us at the first time that we’ve ever set a SMART goal and already you’re ahead of 99 percent of goal setters out there that don’t even know what it is or never really sat down at the 100-day step-by-step plan to accomplish that SMART goal.

And you followed up with the Mastery Journal for productivity, discipline and focus?
The Mastery Journal which is all about you the individual mastering productivity mastering discipline and mastering focus in 100 days and that’s what the journal is – a system, and every single day you’ll learn how to master these three skills; you’ll get more done in one day then you use to get done all week just simply by following the system because again I took an entire year, all of 2016 this time to become a master myself within these three skills now I know how to be productive, I know how to be disciplined, I know how to be focused.

What would you say to creatives who just can’t seem to stay focus for extended periods of time on any one project?
Don’t be hard on yourself, don’t think there’s something wrong with you. You are a human being you have faults and flaws like all of us. All you need to do is step up and follow the system that I’ve created to make the most out of these flaws.

Crowdfunding is still a relatively new phenomenon in the Caribbean, I launched one recently and with all the preparation I did, it wasn’t the success that I hoped for…what are some of the key considerations when going that route?
You never know until people actually take out their wallets and their purses and hand over money that’s something we’ll work. In the real world if you are willing to support me now you’re going to get this product down the road but unless you are willing to support this product and enough people are willing to join you in this then I’m not going to create it because it’s a big enough pain point that you are willing to part with your hard-earned dollars now for something that doesn’t even exist yet.
That’s why I went down this road with these journals because I know that my time is incredibly valuable and I wanted proof before I went and found a manufacturer and China to produce thousands and thousands of these hardcover journals only to find out down the road oh my God nobody wants these. I was not going to go down that road so I was able to pre-sell over 9,000 Freedom journals at over $453,000.

Main Take-Aways:

• When we set and work towards that one goal, we can set a chain reaction of awesome in our lives
• A lot of people fail because they set multiple goals and they don’t specific timelines to accomplish these goals.
• If we are able to be productive, disciplined and focused every day we win an even higher level

Resources to #PeakYourPerformance:

• Access 1^st 30 days of JLD Mastery Journal

Connect with John Lee Dumas
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Question of the Day:

What are you doing to master productivity, discipline and focus? Do leave a comment below.

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*We apologize for the sudden cut off of the qutoe by Zig Zigglar at the end of the show. It should be. “You were born to win, but to be a winner, you must plan to win, prepare to win and expect to win”.

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