Neal Schaffer is the leading authority on helping businesses through their digital transformation of sales and marketing. He does this through consulting, training and helping enterprises, large and small, develop and execute on social media marketing strategy, influence the marketing and social selling initiatives. He’s the author of three books on social media including Maximize your Social.
Show Notes:
“You should have a strategic approach to who you connect with, who you engage with and what sort of content you post. All that should be aligned with your social selling strategy”.
And in this week’s episode of the Entrepreneurial You Podcast, we discuss social selling with Neal Schaffer.
According to Neal, social selling is really about sales people that need to sell primarily to businesses that have larger organizations or have multiple people that decide on a purchase and how they can leverage social media, as part of their sales toolkit, throughout the sales process.
Compared to social media marketing, social selling is all about this one to one approach of using social media to directly engage, to create, to develop and to nurture relationships that lead to either new business or add on business and more loyalty with your customers over time, hence complementing one another.
Listen more to this week’s interesting episode to learn more about social selling including whether it can be measured or not, how we leverage it to reflect the evolving needs of customers and are there differences of its strategy across various cultures.
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