Amy Hebdon is the founder of Paid Search Magic, an agency that provides done-for-you paid search services and helps digital marketers and entrepreneurs become successful with Google Ads via coaching, consulting, audits, reporting and courses. She’s managed several hundred million dollars in spend, working with Fortune 50s and SMBs to grow their businesses using paid media.
Show Notes
Oh the conundrum of getting Google Ads right! When should we use it? What kind of budget do we need? Who is is for? How do we get it right? What is long tail keyword versus short tail keyword for example. So many questions and sometimes it appears, so little answers.
Well, let’s just say, the riddle has now been pieced together. Google Ads expert, Amy Hebdon, chatted with me to demystify it all.
Investing in Google Ads
The act of advertising using Google Ads is an investment. Therefore, it is critical that you understand what you are doing before you invest. It is important that you know how it works.
What is the problem that someone has that they are actually going to a search engine for?
The consideration for Google Ads isn’t ideal if you are thinking of creating awareness for your brand. It is more appropriate as a long term strategy to grow your business. If you are just starting out, you may not be ready for Google Ads. The reality is, it continues to get more expensive.
TOP TIP:
It is very important when you have been approached by an an agency or anyone trying to sell you digital marketing services to ask disconfirming questions. What are things that I need to know about why things might not work, for example.
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